This page assures that your website is trustworthy. It is a necessary condition for Google
Copied Meta Information: It drastically hurts the visibility of all your pages.
Breadcrumb Navigation: An amazing user friendly architecture which tells the user in which section they are reading right now.
Mobile Optimization: Creating a responsive site is very important. Read this you’ll come to know how important it is.
YouTube: YouTube video Links are given preferences.
Usability of Site: A site in which a user gets lost or we can say a site which is difficult in navigation will surely decrease the Page Ranking because of reduced page views and increase in bounce rate. Also read reduce the bounce rate
Using Google Webmasters and Google Analytics: Having these two pages is the foremost thing one must do. As it improves indexing and ranking both.
Reputation of site: A site’s review on review sites like Yelp.com and RipOffReport.com prospectively play a vital role role in the Google algorithm.