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Blogging Tips

7 Most Essential Tools for Digital Marketer

Digital Marketing over the years has seen a rapid growth across all parts of the world. According to the analysts if this market continues to rise at the current rate then it would grow to become a $200 billion industry till the end of 2017. This field has provided employment to a huge number of people and is one of the most effective mediums for reaching out to a significant number of customers. But today I am not going to talk about Digital Marketing, what I will focus on is the digital marketer, one who is responsible for implementing numerous online marketing strategies.

If you are a digital marketer, then for sure, you would be having everything except time. You wouldn’t be able to realize how fast is the time passing by and would have trouble managing the same. Being a digital marketer you will need to formulate a number of contents, carry out campaigns, keep a track record of money utilized and many more similar things.

Fortunately to provide you with some help there are a few tools that might help you manage time as well as your work. Check this list of the 7 top used tools by the digital marketers and pick the one that you realize you need the most.

Essential Tools for Digital Marketer

Essential Tools for Digital Marketer

1Dropbox or Google Drive

Being able to share quickly or send your files to a group of people or to be able to share large amounts of data just with a single click, what more can you ask? Both, the Drop Box as well as Google Drive help you with easy sharing of files while at the same time allow you to access your document from anywhere in the world. Although Dropbox is older than Google Drive in this field, Google Drive is being used by many, thanks to its increased capacity of 15GB as well as its easy integration along with your mailbox.

2Hiveage

Today, you will find some entrepreneurs as well as online marketers working with some freelancers as well as handling numerous clients. This means that you would need to pay your freelancers, you would be required to send invoices to your clients, etc. This process becomes so hectic that at the end of the month you suddenly would feel as you have a lot to do. Therefore, using management tools such as Hiveage would ease your burden as it allows easy sending of invoices to your clients along with the integrated payment options. They also help you keep a track record of time as well as cost encountered.

31Password

While managing numerous passwords as well as login credentials, one thing that you would need is security. You don’t want all your confidential details to be out in open. This is the time when 1Password comes in function. It allows you to manage all your personal accounts and can even save your bank as well as credit card details. This is one of the best ways to safely store all the information you have.

4Buzzsumo

Do you have a problem coming with new and creative topics? Are you the one who tries to brainstorm across the internet and see what’s new in your niche? If this is somehow you are, then Buzzsumo might be able to help you out. This awesome software provides you some assistance in the content creation and is very easy to use. It helps you in coming up with new topics as well as provides you videos and infographics. It also tends to provide you details about what content has recently been published in your domain and where has it been shared and by whom has it been liked.

Also read: How to select a good domain name

5Grammarly

Grammarly is a tool that will help you out with content editing as well as proofreading. This spell checker tool works at a level far better than any other grammar checker. It helps you in proper analysis of your text while at the same time allowing you to learn from your mistakes using the grammar cards as well as a custom dictionary.

6Fiverr

We tend to have a mixed feeling about using Fiverr. While we wouldn’t suggest you to sell in cheap backlinks or make any claims with regards to increasing any website ranks, this, however, is a great platform to find freelancers. You can easily find some people who can help you out with things such as logo design, content creation, and much other stuff. The punch line of the company “you get what you pay for” is true and you can expect top class services delivered to you. It is one of the most affordable platforms for getting your work done at a quicker pace.

Don’t miss: Make money with fiverr

7Moz

Moz is one of the most required tools for SEO monitoring as well as tracking. Also, other different tools can be utilized, for example, Majestic SEO, and obviously Ahrefs, however, we found that Moz is the best of them all. Take their Open Site Explorer tool; this won’t return the same number of links as you would see in Majestic SEO however that is for a justifiable reason. You don’t really need to see all links referring to your site, links acquired from the feed, for instance, will be grabbed and reported by Majestic while OSE will leave them as they are pointless to be accounted for and can prompt disarray.

Make use of these Top 7 Tools

However, these aren’t the only tools that would benefit you in one or numerous ways. There are plenty of tools available on the internet or in the market, and you can choose the one that suits you the most. Whatever, you choose just make sure that it suits all your needs as well as helps you carry your tasks more efficiently.

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Blogging Tips

Google Updates – Types of Google Algorightm Updates

Google is undoubtedly the best search engine in the world of internet. It provides a platform for numerous organizations for writing their own sets of algorithms. The Google algorithm consists of a set of instructions or protocol, rules, and expressions which help in ranking a page on Google. In case you are a blogger or a website developer then you require keeping a track of updates made to this algorithm so that you don’t fall into any pitfall which may result in lowering of your rank on Google.

However, every year there are so many updates released by Google that it becomes difficult for the people to keep a track of them. But these changes are done by Google to prevent spammers from producing irrelevant content as well as stopping the Black Hats from adopting unethical ways of website rank boosting.

The changes made to the algorithm of Google are minor however each year there are around 400-500 updates released. Also, within a span of a few months, some significant changes are made to the algorithm which should definitely be kept track of. Some of the popular updates released lately are the Penguin update, Panda Update, Pigeon Update and so on.

Today I will discuss the most recent updates issued by the Google and we will see what changes have been offered in the same.

Types of Google Updates

types of google updates

1Google Panda

Google Panda update was launched in the year 2011 and was primarily based on the user experience offered by a website. It measured the width of the sites and the sites which were thin and lacked depth were ranked below those which were updated regularly as well as offered considerable depth. Also, the websites which offered low user experience were given a lower priority while those giving higher levels of utility were ranked above. This update was launched as a response to growing levels of commercialisation against user experience.

With the launch of this update, the trend of content marketing grew, and people became more engaged in the trends such as guest blogging and social media promotions.

2Google Penguin Update

Google Penguin Update was first seen in the year 2012 and was launched as a measure to the black hat methods of link building. This update over the years has seen numerous changes, and there has been quite a success in stopping these methods of artificial rank boosting. Through this update, Google targeted numerous manipulative techniques used by so-called SEO experts for link building. They used to buy links, build thin websites just to get a backlink to the main site, comment spamming, etc.

For countering these measures, Google came out with a plan and the site owners were required to know the link profile of their sites. They were responsible for identifying the volume, source and quality of the links those were inbound to their sites. If Google detects any issues with regards to the link profile, then the site owners are required to audit their entire link profile and remove any poor links present on their site.

3Humming Bird Update

This update tends to bring together everything that has been tried in Penguin and Panda update of Google Algorithm. This update, which was announced in the year 2013, tends to provide a special attention on the importance of searching through mobile. This focuses on mobile responsive design and hence rank pages based on the same. It has been told and argued upon that the people visit a website through numerous devices and hence your website should be created keeping in mind the usage through smartphones. Importance tips for optimizing your blog for mobile users.

Also, apart from this, with this update, Google not only search on the basis of relevant keywords (proper keyword researching for your blog) but also displays results by interpreting and establishing a connection between the terms written in the search box.

This update has been known as the evolution of both the technology as well as Google. With people now using their mobiles to search for content, they tend to perform a search in a way that we ask questions, and hence Google with this update has tried to meet their expectations.

4Google Pigeon Update

This update, which was launched in July 2014, focussed primarily upon the local search results. It improved the level of accuracy as well as the specificity offered. It offers user results based upon the local proximity. This update was launched to redefine the world of browsing. With the integration of this new update, the search results offered would be returning better results based on the location from which the search is made as well as a bit outside the local area. This update allowed for an increased level of priority for local businesses and hence people began integrating keywords of location for example- Red Fort Delhi to list their location on Google. There has been some spamming noticed however, this has clearly been a thumb for local businessmen as well as bloggers.

Conclusion

With the release of each of these updates, there are surely some or the other websites which might be losing their traffic. So in case you are one of the people who have suffered a major setback in the levels of traffic then surely you might have been affected by one or more changes in the algorithm. What you need to do is find out which update has affected the level of traffic on your site and then you can work on the measures to avoid any penalty. There have been numerous tools developed online which will help you figure out what has caused the level of traffic to go down and hence you can work towards making appropriate changes to avoid penalty.

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Blogging Tips

Difference between DoFollow and NoFollow Links

A blogger carves out the niche of SEO as it is the most important factor for a Blog to become successful. There are numerous terms that we encounter while dealing with SEO. Some of the common terms that we may face include Meta tags, description, DoFollow, NoFollow, noindex, etc. All these words have their own level of significance in terms of their utilization. Today I am going to help you gain some insight on DoFollow as well as NoFollow links in the context of SEO.

DoFollow vs. NoFollow

Before I begin to explain the difference between the two types of links, I will first shed some light on how numerous links work in the world of SEO. When people or bot tend to visit any of the inbound links of a website or a page, the overall SEO rank of the page gets a small increment. You can take these small inbound links as the points which help you rank better. More links you have, higher is the level of increment you earn.

Now, Google tends to keep a record of these visited inbound links or let’s say the total points accumulated by the website and then analyses these links. Seeing that a number of people are interested in a particular page or a page is getting a high number of views, it increases the rank of that particular page in its index. This helps Google in providing optimal results to the people searching for a certain information.

To keep a note of these visited inbound links, Google has created a unit of measurement called as the ‘PageRank’. These points earned are also called as the “link juice”. This link juice flows onto from one site to the other through the inbound links or what we call as hyperlinks. Higher the reputation of a site, higher is the amount of juice that the new website or the referred website gets.

DoFollow Links

Now, let us move on to the concept of DoFollow links. DoFollow links are the links which help the site earn brownie points. These are the links which actually lead to flow of information from one site to the other. These help in increasing the overall rank of the website and hence attain a higher SERP rank.

NoFollow Links

Now these are the links which do not help in increasing the rank of a page in SERP. They do not help the websites earn any brownie points and hence these are the ones which get no special love from either the search engine bot or the website developers.

You can easily create a NoFollow link in HTML through the following method:

<a href=www.abcde.com rel=”NoFollow”>Text</a>

This is simply an indication for the bot or the WebCrawler that do not count this link.

But don’t think that this link is completely useless and is just increasing the load of the page. In fact, these links tend to possess one of the most significant benefits.

Benefits of NoFollow Links

As I have mentioned before, a DoFollow link is used to increase the websites rank in SERP, through the transfer of ‘link juice’ from one page to other. In a perfect world, it is used by people or the viewers to find out which of the pages are most popular and have higher levels of viewership.

However, sadly our world is not the perfect one and what many so-called “SEO experts” tend to do is that they trick the engines with various unethical techniques just to boost the ranking of their page. One of the common ways in older times was to build in links just to artificially increase the ranking of the web page.

Therefore, there was a lot of spamming just with the intention to get backlinks to the web page. There used to be ridiculous commenting, blog posting and every trick through which the number of links could be grown.

But as soon as the feature of NoFollow link came into existence, this method of artificial rank boosting came under control. NoFollow link has done wonders to stop unnecessary spamming and commenting, as people know that this won’t be counted for their PageRank. Numerous websites such as Wikipedia and WordPress automatically assign a NoFollow attribute to the user submitted links or the links submitted in the reference section in the case of Wikipedia.

You can still find some spamming through blog commenting, but it has reduced to a great extent.

Also, do not think that NoFollow links are of no value. In case, present at the right position and in a right way, it can help you generate a lot of traffic. This just won’t be counted in for your PageRank, but apart from this, it will provide all the benefits that the standard website link provides.

Also, with the change in Google’s policy, there have been numerous updates with regards to policy for page ranking, and now other factors play a significant role in deciding the rank of your web page.

Summarizing

Try and go for brand or name building instead of just focusing on link building. In case you adopt measures for producing quality content and do not indulge yourself in unethical ways of gaining website rank then there is nothing that can stop you from building a top ranking page or website on Google.

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Make Money Online

How Do Free Apps Make Money – Free Apps Monetization

How do free Applications make money? This is the query which would have struck your mind a lot many times, but you might still be searching for an answer to this question. It may sound a bit strange, but many of the top trending applications such as Facebook, WhatsApp, etc. are available without any price.  It is a genuine question which pokes everyone’s mind as one thing is for sure that nothing in this world is available for free. While most of the people think that their applications should be available without any cost, how do the App developers get profit out of the applications they make?

To put it plainly, there is a technique of App monetization that allows the developers to earn money from their applications available free of cost. In-app purchases and advertising are the most popular approaches to make money off a free application. But these techniques of monetization require a thorough market research, client research and putting in some knowledge of business to bring about right paid user experience. Below are the things that you need to understand to make money out of your free application.

App Monetization Options

There are numerous App monetization options available with the prime one being in-app purchases and in-app advertisement. Choosing which technique to inculcate depends on the type of application you are launching and the kind of audience you are targeting.

Don’t miss: Google Adsense Alternatives For Website Monetization

1In-App Purchases

In-App purchases allow the user to download the application for free, but certain premium or additional features of the application are available for a particular price. This technique of monetization is commonly seen in mobile gaming apps, in which numerous things such as an extra gear, extra life and so on can be purchased. One of the famous games utilizing this feature is Mini Militia, in which the users can buy additional features or what is called as a ‘Pro Pack’ by paying for it.

This option of in-app purchase is also found in numerous applications other than that of gaming, such as Apple Music, etc. These categories of applications tend to offer you features that last for entire time unlike the consumables that will be utilized in a short period, and you would need to pay for the same again.

Applications which offer access to certain premium features only after spending a certain amount of money are referred to as “freemium”. There are numerous techniques of making an application freemium. You can keep certain features in the paid section, or you can initially cause the user access a particular feature as a trial, and later you can lock it down. The second concept of locking an application requires a lot of backend coding and is quite tedious.

There are other types of free applications, one that allow your renewable subscriptions. It means that you get the premium features upon payment for a fixed span of time. After the time expires you will be required to pay the additional amount to renew the validity of those features.

2In-App Advertisements

These in-app advertisements are available to the user in numerous sizes, types and positions in the application.  The amount of money that you can generate out of this model of advertisement is based upon various advertising models available. You will get paid differently based upon the number of clicks, country and the most important- the type of ad. Advertisements which are displayed in video format turn to earn more, as compared to the static ads.

free apps make money

Techniques To Increase Your Revenue

While the above two are the most common strategies of getting revenue generated from your free application, the primary motive is to implement these strategies correctly. To do so keep in mind the following things:

1Pay Attention On User Growth

It doesn’t matter what type of app monetization technique you are using, until and unless you have a small user base. A small user base will result in less revenue throughout, either through advertisement or purchases. Therefore, initially, your motive should be to grow as many users as you can which means you need to make your application reach out to masses. It is imperative to decide the conversion rate of your application from free to paid and also consider other factors such as churn rate (recurring subscriptions), lifetime value of a customer, etc. Without reviewing these parameters, you might not be able to increase your revenue substantially.

Don’t miss: Increase your website traffic 

2Find Out Your Market and Your Users

The initial approach to start monetizing is to do your research. By research we mean, that try and understand the market. Go over to the play store and have a look at the apps offered by your competitors and the monetizing approach used by them.  While it might be difficult to get hold of the amount your competitors are pulling in, what you can find is the monetization techniques they are adopting and how are they framing their applications for optical transactions and ad impressions. Once done with the research of your competitor’s, the next step is to find out any opportunities they are missing on, and then work on them to produce new strategies of monetization.

Understanding the mind of your users is an important aspect of this research. You need to find out what exactly do your users need, as only a few out of your entire user base, will pay for something extra. Perform a demographic research and present relevant advertising for what exactly do your users require. You will need to maintain a balance between the free features with the paid ones so that neither does it appear useless to the user base nor does it throw away your customers.

3Try to be Subtle as well as Actionable

Try and remember the use of your application, and don’t only focus on monetization. Mobile users tend to be sophisticated, and only a few people will go for applications that are Increase your website traffic. Most of the successful applications tend to work in a way that their monetization techniques appear as a regular part of user interface.

Make sure to focus and develop rapid monetization strategies. Also, if you are growing your user base, then try keeping strategies of monetization at bay, for a while. Whatever, you implement, make sure that the research is done accurately, and the conclusions drawn are implemented thoroughly.

These are just the basic points of How do free Apps make money. Soon, I’ll be presenting you with the business and money making models of various Applications like Whatsapp, OLX, etc. in detail.

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Make Money Online

Top 10 Google Adsense Alternatives For Website Monetization

There are numerous people who tend to apply for the Google AdSense account, and their application is rejected. For some people “Your Google AdSense account has been disabled or temporarily banned” is a message that is frequently seen. Every day thousands of users apply for the Google AdSense account, and their applications are rejected, or their accounts are banned. However, instead of cursing Google, what you can do is try and go for some of the below-mentioned alternatives until your website gets good enough that it receives a Google Adsense approval. There are lots of tricks and tips that I have discussed in my prior articles which help you in getting an Approval for Adsense from Google. But if your blog is taking time to get an approval from Google for Adsense, then till then, you can go for various other alternatives available which will help you generating income from your Blog. These alternatives are not better than Google AdSense (which is, of course, the best), but they are decent alternatives to earn something rather than nothing.

10 Best Google Adsense Alternatives for Website Monetizations

So, let’s dive in and see what some of the best available alternatives are:

  1. Amazon Display Ads:

You might be surprised to see Amazon Display Ad as an alternative to the Google AdSense program, but this has actually become one of the most sought options by bloggers for monetization from their blog in the year 2016. Quite a few years back this was merely just an Amazon affiliate program, however, over the years with the inclusion of CPM based ads and native ads, it has become one of the most preferred alternatives to AdSense. Amazon display program is best suited for the audience who have a majority of their traffic coming in from US or EU.make money blogging.

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  1. Make Money with Amazon
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    2. Infolinks:

Infolinks is an in-text link advertisement network that has proven to be a primary source of revenue for bloggers. Infolinks tends to offer you numerous type of advertisement that you can display or attach on your blog. The most mainstream one is an in-content advertisements unit, trailed by an in-frame promotions unit.

This doesn’t offer you any contextual Ad as the Google AdSense does, however, this alternative is highly recommended in place of Google AdSense. You can utilize other promotion systems with it to build your website’s income. Registering to Infolinks is simple, and they have a small bar of minimum payment value which is again an excellent point to be considered.

  1. AyBoll:

2016 is the period of local publicizing, and on the off chance that you are searching for an alternative way to get some cash, you ought to begin utilizing local advertising. This sort of promotion can be put at any place around the content. What we recommend placing these advertisements either near the sidebar or after any related blog. AyBoll offers local promotion and advertising, and it is very simple to register for AyBoll and start using the same.

Ayboll shows local advertisements, and it is a premium CPA system. You will get paid for any activity on the site, and the payout is gigantic. Their income split is high at 50/50, however considering the way that they pay premium $ per deal, it is beneficial in giving it a try. Ayboll has a threshold payout limit of $100, and the payment is either transferred through net banking or with the aid of Skrill. To put the Ayboll widget, you can utilize the Ad inserter module.

Also Read>> How to make money with clickbank 

  1. Adversal:

Adversal works similar to Superlinks, and you need online visits of 50,000 per month to apply. Least payout is $20, and after the end of 35 days, you will receive payment by the end of the month. Payment modes available are Wire Transfer, PayPal, and ACH. It takes 3-4 days to get your application endorsed, and I propose that you apply for both Superlinks and Adversal. In spite of the fact that Superlinks promotions will pay more, it is additionally great to have another option available as a support.

  1. BuySellAds:

This is again one of the prime alternatives available for Google AdSense. When you submit your blog to BuySellAds, it will automatically display all your blog info which incorporates PR, Alexa Rank and so on.

With a specific end goal to get selected for BuySellAds, your site ought to have a decent amount of traffic (ways to increase your traffic ). When your blog gets the approval, you can set up a place on your blog for BuySellAds, and sit tight for promoters to bid.

  1. Chitika:

Chitika is a program which is oriented and is based on CPC system. There are many advantages of Chitika. To begin with, it showcases advertisements based upon the site content which helps you get more clicks or traffic. Besides, you can alter content color, URL shading, and outskirt shading to mix with your blog appearance. You can likewise pick their referral program and make some additional bucks.

  1. Viglink:

This alternative is best suited for the blogs which are associated with any business or e-commerce website. The concept of revenue generation in Viglink is entirely different from all the alternatives mentioned above. Here you tend to make money by making affiliate sales.

Viglink works incredibly when you have active connections to business or product pages, for example, design store or Amazon. In case, you don’t have any such outgoing connection, and you are using words like Apple, iPhone or whatsoever, Viglink will add connections to these words, and you will wind up profiting. What’s best about Viglink is that it is managed by Google, and it is an SEO-accommodating promotion program.

  1. Skimlinks :

Skimlinks is the best option to consider as an alternative to Viglink, and it works in a similar way. Skimlinks changes over your outgoing connections into affiliate relationships, and you earn money as soon as any deal happens. You ought to pick amongst Viglink and Skimlinks depending upon the type of blog you owe.

It is conceivable that you could wind up making ten times your current income with Viglink and Skimlinks, as they pay per deal and not for clicks.

  1. Media.net

Media.net is the one of the best options to AdSense as far as ad types are concerned. Media.net is a logical promotion system by Yahoo!, furthermore, Bing, and it offers very high paying advertisements. Besides, the advertisement type included is like AdSense, and on the off chance that you have a quality site; probably getting Media.net endorsement is a matter of seconds.

  1. PopCash

This is again one of the beneficial ad networks that have been in the market for quite some time. This network consists of PopUnder Ads along with a great CPM and inventories for almost every country both for desktop and mobile traffic. You can ask for the payment to be made on the dashboard which will be transferred to you within 24-48 hours.

These are only a portion of the best options to AdSense. If your AdSense is banned or disabled, an ideal approach to cover the lost AdSense income is by utilizing a mix of two or all the more promotion systems discussed above. This article and the options covered in this article will definitely help you in overcoming Adsense issues and earn a handsome income even when Google Adsense is not approved or your blog. I would soon be there sharing the above points individually in separate articles. Till then try the above propitious options availed to you superseding Adsense.

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Blogging Tips

8 Tips For Optimizing Your Blog For Mobile Users

It will sound a little odd if I say that the world is beginning to shift towards mobile. This would have been true if I had said this 4 or 5 years earlier. Today, the world has already moved to that side. According to some surveys, it has been found that 1 out of every four searches is done on mobile. Surveys have also concluded the results which say that 70% people, who surf, use smartphones for the same superseding laptops and PCs. Therefore, to draw maximum traffic, it is the best approach to optimize your blog or website for mobile. Mobile Optimization will ultimately help you in driving more traffic to your website as your site would rank in searches done using phones.

The technique of Mobile optimization is slightly different from that of the desktop. This is because the search process of the desktop is somewhat different from that of mobile. Some of the differences seen are:

  1. Localized Results: In mobile search, Google tends to offer more localized results. This also means that blogs or sites with localized intent have a higher ranking than sites with non-local intent.
  2. The difference in The Level of Engagement: There are differences in the levels of engagement when a comparison is made between mobile and desktop users. In case you drop off from first to fourth in a mobile search result, this means that your CTR would drop down by 90 percent which is a solemn point to be considered.
  3. Differences in Ranking Algorithms: Mobile Ranking utilizes different algorithms as compared to the ranking algorithm used in case of a Desktop Search.
importance of mobile seo

The importance of mobile SEO

Unique approaches to optimize your blog for mobile

1Optimize the Redirects

Try and make sure that users are redirected to the correct site after clicking on the URL. To ensure this and to serve the correct version of your website, try and utilize redirects that are based on user agent. Use server-side redirects instead of those made in JavaScript. Google also recommends usage of server side redirects such as 301, for mobiles.

Use any crawler to see how the GoogleBot crawls through your mobile site. Doing all this will give you an idea of the chain of redirects, number of hops, etc.

Don’t miss: Tips to boost Google ranking through On-page SEO

2Optimize the Images and Videos Present

Try and make sure that each of your visual content has been optimized for mobile. Also, check whether each of them is responsive. Ensure that none of your visual contents require Flash, as iPhones don’t tend to support Flash while the Androids with Flash run very slow. Use HTML5 instead. Also, once uploaded, cross checks each of the visuals for a great user experience. You can utilize numerous mobile emulators to check how responsive your videos on mobiles are.

3Page Speed

As we have mentioned before, numerous traffic gets diverted in case your page takes more than 4 seconds to load. Try and ensure that your website does load in less than 4 seconds, and then check your website load speed with Google’s Page Speed Insight Tools. This tool won’t only give you your blog or site load speed but will provide you with the tips to improve the same.

To increase the site speed, you can try and compress larger images and check whether the backend components are optimized or not.

Don’t miss: How to do image optimization for better SEO

4Sitemaps

Create a sitemap using XML and submit the same to Google and Bing. Keep the desktop and mobile pages separate, using which you can find out if there are any indexations issues. Once done, check whether the GoogleBot encounters any error while traveling through your site using the Google Webmaster Tools.

5Don’t Miss the Local

As mentioned before, the maximum amount of searches are meant with the local intent, therefore, make sure that your content is structured accordingly. Make all you contact details or any other contact information clearly visible, in case anyone wants to reach you.

6Optimizing Your Content

Now this is something that is common for both desktop and mobile version content optimization. Make sure you include relevant keywords and spread them uniformly throughout. Use numerous internet tools to the keywords mobile search volume. Find out numerous variations of the keywords that are you are utilizing and don’t over fill in the keywords. Keyword stuffing is always deleterious, whether it is desktop SEO or it is Mobile SEO.

Also, remove pop up ads or unnecessary multimedia as it tends to slow down the load time, which is again not good for a website.

7Mobile Friendly Tags

Make sure that the tags you are using are formatted in a mobile friendly way. Keep your titles in between 40-60 characters and description under 90 characters for best results.

8User Friendly

Keeping your website user-friendly and interactive is also one of the major points to be considered during SEO of mobile as well as the desktop. A simple layout would be more efficient rather than a website filled with lots of colors. Your website should be easy to navigate into and also the visibility of the same, should be clear. Don’t add any unnecessary elements into your site and ensure that all of the important aspects are clearly visible.

When you have streamlined your pages, you can utilize Google Analytics to find out how much traffic will your site generate.

Click on: Acquisition>All Traffic>Medium>Organic Search Traffic>Add a Segment>Mobile Traffic and Tablet Traffic, and tap on Apply.

This will give you a diagram demonstrating the mobile traffic that would be generated. Using “Select Dimensions” you can pick diverse gadgets or models, can compare traffic attracted and can discover your best page size.

This report will be useful to seeing how your versatile site is performing and the amount of traffic it is driving.

With the growth in the utilization of smartphones, having a blog or site effective in every smartphone is essential. If you have not yet worked on the mobile SEO, then you surely have to do much. As soon as you have launched your blog or website, make sure that you have taken care of everything mentioned above for the mobile optimization success.

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WordPress

How To Install WordPress On Localhost Using XAMPP

There are numerous issues that many WordPress users experience. One of the most common issues is whether WP can be installed offline? Or is there any way that I could test the working of themes and functions as per my requirements?

To your surprise, there are plenty of ways to accomplish this task. Few of them being utilizing WAMP server and MAMP server. Here we will discuss one of the best approaches to installing WordPress offline, which is using XAMPP-Lite. This approach is much more user-friendly than most of the other offline installations. Therefore, below we present to you a quick guide with regards to WP installation using XAMPP.

Don’t miss: Why WordPress is better over to other CMS

Step by Step Installation Guide For XAMPP:

1Download XAMPP from Apachefriends.org

This step is simple and does not require any explanation. You just need to visit the site and get the server software downloaded. After the download completes, install the software along with MySQL services.

download-xampp

2Working with the Xampp Lite

xmapp control pannel

Once the software has been installed successfully, go to Xampp control panel and start the Apache and MySQL services. Initialization of the services can be done by ticking in the ‘Svc’ checkbox in front of the Apache and MySQL options. Once the services would be successfully initiated, a ‘Running’ status would appear in front of the Apache and MySQL column.

3Configuring the Databases

The next step after the initialization of the services is the configuration of MySQL database. To accomplish this, open your browser and type http://localhost. A site will open, here choose the language and then type http://localhost/security/index.php and then change the password according to your wish.

xampp for windows

4Create tables for your WordPress Installation

Now our job is to create tables for your word press. For this, visit http://localhost/phpmyadmin, and then log in using the username as ‘admin’ and password which you had changed earlier. As soon as this is done, create a new database from the admin panel using the interface provided. Give a name to this database you have created and do not change any other settings.

xampp database

5Download and Install Latest Version of Word Press

Once each of the above steps has been performed, then go to the website www.wordpress.org and download WordPress from there. Once the download is finished, go to the folder where you had previously installed Xampp and in that folder, you will find a folder named htdocs. Open this folder and extract WordPress here.

xampp folder.png

6Word press configuration

Once the extraction procedure is finished the, open the extracted folder. There you will find a file named wp-config-sample.php. Open the file in notepad and make the below-mentioned changes:

  1. Change the DB name to ‘wordpress.’
  2. Change the DB_User field to ‘root.’
  3. Change the DB_PASSWORD to the one you had changed in step 3.

Once done with all the steps, save the file and rename it as wp-config.php

Xampp configuration

7The Final Step

Once done with the above steps finally go to this link http://localhost/wordpress and install the same. Go to the wp-admin panel and you can start playing with the control and functionalities of the themes etc. Numerous developers of WordPress have the software installed on their PC’s so that they can make quick changes as they require.

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WordPress

9 Tips to Select The Perfect WordPress Theme For Your Blog

Now, you must be done with choosing a perfect niche for your blog and selecting the most appropriate Domain Name and Web Hosting. Choosing WordPress to build a blog is a great decision, but you might be confused in picking up an exquisite as well as a user-friendly WP theme for your blog.

Most people are normally confused when it comes to choosing the perfect theme for their website. You have plenty of innumerable options when it comes to choosing amongst the free and the paid themes. Before we go further, one thing we need to understand and keep in mind is that there is a difference between a beautiful looking theme and a user-friendly theme. The time has gone when a pretty theme used to be enough. Now it’s not about a good theme, rather it is all about a user-friendly theme.

Don’t Miss: Why to choose WordPress over other CMS

So here we go.

Why should you choose a Theme Carefully?

There are a number of themes available in the market from which you can choose and each has its own pros and cons. For example, if you are starting a blog on education then you should choose a theme that will increase the readability of users. There are themes which possess customization issues and in case you want to add in any feature, the website won’t allow you to do the same. There are some websites that are very nice to look at but once you utilise the same you won’t be able to get optimum load speed and as a result, your traffic would deviate.

Why should you choose a Theme Carefully

As it is rightly said, “All that glitters is not gold”, therefore, keep in mind the following things before choosing the perfect theme for your web portal:

1Go for a Simple theme

Numerous things come with different outlines, colours, and designs and are very appealing. However, there are very few instances when you require all those animation and effect. While creating your blog or website you should choose a theme that demonstrates your actual goal. Don’t overcomplicate the design of the site as it tends to confuse your visitors.

If a theme is superb in appearance with lots of effects present in it, but the users are not able to find the information they were looking for, then the designed site is of no use. So basically, you need to focus on the fact that the theme you choose is easy for your readers to navigate and is simple enough that makes reading comfy.

2Having a Responsive Site is Not an Option Anymore

Apart from the home computers or laptops, a decent amount of traffic is produced with the help of devices such as smartphones. Nowadays, people surf the net from their phones rather than opening their laptops every now and then. Depending on the theme of your blog or website the ratio of the people using the net on laptops to those people using internet on phones may even increase to 50%.  According to Google, a mobile friendly website tends to attract 70% more audience.

Although the themes offered on Word Press are mobile friendly, there are certain themes in which the width layout is fixed, and hence, they are not mobile responsive.

3Verify Browser Compatibility

As your visitors vary so are the browsers they use. Your blog or website may work just fine on a particular browser, but might appear broken in others is a flaw which should not be made at all. So to prevent any such happening it is recommended to check the functionality of your blog or website with numerous browsers.

Although most of the theme developers check the theme rigorously with numerous browsers but it never harms to check cross browser compatibility.

4Make Sure That Your Theme Supports Numerous Plug Ins

The main advantage or let’s say the strength of a template comes in from the plug-ins it supports. While there are numerous plug-ins available in the market, you should make sure that your theme supports most of them.

In case you are feeling any issue with the working of any of the plug-ins, it’s advisable to contact the theme developer and get the issue resolved.

5Ensure your Blog or Site is Multilingual

You may be creating your website in English as of now, but as your visitor base increases, you might need to convert your page to Chinese or French. Therefore, make sure that the theme that you choose supports multilingual plug-ins and can easily be switched from one language to others.

Don’t Miss: 40 Best WordPress Plugins You should know

6Make Sure the theme you purchase comes with a pre-installed Page Builder

Page Builders as the name suggests are the plug-ins that provide you with the features responsible for designing a layout of the page. It possesses as a simple drag and drop interface and comes pre-fitted in numerous themes. Although mostly used by the developers, these page builders are of great use when you require switching in the theme.

Try and get a theme with the latest version of page builder and or you can get these page builders separately as well.

7Check the theme you choose has good support options

With numerous Word Press themes available in the market, be sure to choose the one which has good support. Many free theme developers provide support options to the customers in case they face any issues, but there are other themes with little or no support.

Therefore, in case you mess up a particular theme, you would require a third party to solve the issue even if they are the tiniest ones. So, try and go for themes which tend to provide excellent support to their customers and are easy to handle and use.

8Choose the ones which are SEO Friendly

You might think what role does a theme play in SEO. Trust me, it does. RatherI would say that the theme you pick, play a very crucial role in deciding your overall rank in the search engines. A theme may look very pleasing from the outside but might generate a poor HTML code and thereby affect your ranking.

So I would advise you to go for the themes which are SEO friendly and tend to help you gain ranking on Google Index especially. For this, you can check your HTML code on tools provided over the internet. Also, most of the developers mention whether their themes are optimised or not.

9Check the Reviews and Ratings

The last parameter to consider while selecting a WordPress theme is the rating and reviews provided by the previous users.  In the case of themes which are available free of cost, the rating is available just below the download button. Clicking on the rating you will be able to see the reviews of numerous users.

Conclusively, before settling on any theme make sure that you have a clear image of what you want and what you can handle. Don’t just decide upon a theme based on its appearance, rather test it on the parameters mentioned above and especially the load time and SEO levels, as these are the prime factors which will drive in traffic. Go for the one that meets your requirement the best and tends to attract your visitors the most. Keep the above points in mind and choose the best theme for your blog or website.

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Blogging Tips

Why Heading Tags are Important for On-page SEO

With the continuous evolution of numerous ranking algorithms, the parameters of ranking are changing consequently. Now there isn’t any single parameter that influences the ranking of a page on Google. Subsequently, parameters which were once considered as important are not so anymore, while numerous new factors have come into play to decide the ranking of a page on Google. Today, Google works on 200 Factors which influence the ranking of a website on this World’s No. 1 Search Engine.

Heading Tags are what are used to differentiate the heading from the main content. For the web designers or web coders, these are also called as HTML header tags or SEO header tags. The most important heading tag is the “h1” tag while the tag which holds the least importance is “h6”. These tags follow a top-down hierarchy and leaving any of the tags forms a structure which is not SEO friendly. What numerous people tend to focus is on the direct impact of the heading tags in the SEO, but they are unaware of the fact that the heading tags have more of indirect effects on the ranking.

Saying this, ‘Heading Tag’ is an important aspect of SEO. It helps the Search Engine know what the page is all about. However, over the time, the influence of heading tags in page optimization has reduced, but it still plays an important role if the industry experts are to be believed.

Why is Header Tag Important in SEO?

If we see practically, then header tags make your document physically appealing and easy to peruse. They provide a structure to your content and hence make it fit into any format or screen. Due to the structural view of the content, your page tends to rank higher in search results and thereby generates significant traffic.

Now, you must be getting a thought that there are numerous pages which do not have a structural layout but still rank higher in search engines. The answer to this question is that these pages already have a good traffic associated with them and might also have sufficient backlinks in them.

Don’t Miss: 10 Common SEO Mistakes Everyone Needs To Avoid

Why Heading Tags are Important for On-page SEO

Now let us go through some advantages that Heading Tags provide you with concerning SEO:

1Increase Relevancy

While searching for information, the web spiders tend to move around and compare the keywords present in the Heading Tags. If a match is found, then the spiders tend to index that page into the search list. Hence, having a Heading Tag helps the web crawlers know whether the page is related to the information being searched. It tends to compare the Header Tag with the associated content to check for relevancy.

2Helps in Keywords Consistency

Although not a major part of SEO, but keywords consistency does help a little in page rankings. While crawling through the page, the web spiders tend to check for keywords’ consistency in the Header Tags as well as content associated with the headers.

3H1 tags are of utmost importance

The h1 tag is the most important of all tags amongst the header tags. This tag should never be skipped while creating a blog or page. As the title of the page, this tag also provides some description with regards to content. The web crawlers read this information to see what the page is all about.

4Increase User Experience

Now this is what all the search engines aim at providing the users. User Experience is of utmost importance and as mentioned above header tags tend to increase the same. With a structured layout the users can read and comprehend the content and thereby the bounce rate of the site is lowered, which results in an increased user experience.

5Humming Bird Perspective

An update to the Google algorithm, which is known as the Hummingbird update has been included. This update aims at seeing past keywords and realising the intent of user after doing a particular search. Therefore understanding the user’s mind and formulating an appropriate heading tag will help you increase your rankings. For example, you can think concerning users and formulate a question that the user might ask for. After this, include that question as your header tag and answer that question in the content body.

Don’t Miss: 7 Ways to increase your traffic

Practical Usages of SEO

  1. A properly structured document tends to help the user navigate quickly across numerous sections.
  2. It provides a quick overview of what the content is all about and hence the user can know if that is what he wants even before reading the entire content.
  3. As mentioned myriad times in this article, the intent of using a header tag is not to increase the SEO ranks but to focus more on the user experience and the structured view of the documents which ultimately makes your readers happy, and he gets converted into a frequent reader from a random visitor.

Never Perform These Mistakes While Including Header Tags

  1. Do not try and include unnecessary amounts of keywords in your heading tags. Make it precise and easy to understand. By this I mean that do not opt for Keyword Stuffing in your Heading Tags.
  2. Keeping in mind and avoid using more than one ‘H1’ tag on a single webpage, as this gives an impression that you are trying to include more keywords on a single page. Wherever required, try and divide your content into two separate pages with single heading tags. This appears to be more meaningful to the web spiders and the visitors.
  3. Try and not use any heading as a hidden text as these calls for a penalty on your page, and your page ranking might drop. This penalty may even rise if your hidden component tends to affect SEO.
  4. Try and avoid any repeated heading on your entire blog or website. This is a good practice to have different uniquely structured heading tags on your website.
  5. Never write similar content both under the h1 tag and the meta-description tag.
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WordPress

3 Important Factors For Choosing Best WordPress Hosting

Are you thinking about launching your WordPress channel? If yes, then you might probably have numerous things going in your mind. You might require a great domain name, plugins, an eye capturing the theme and the most important the WordPress hosting service.

You need to think about numerous parameters before settling on to a hosting provider. You would not want your website to face any issues as it would be bad for business. You would not want your website to be prone to hacking and other threats just because your service provider wasn’t so much concerned with regards to your security.

Today we uncover some of the things that you need to keep in your mind before settling on a choice of WordPress host. The hosting will ensure that you get best of the services and release your site with a bang.

Don’t Miss: How To and Where To Buy Cheap Domains For Your Blog

How do you choose the Best Host?

Word Press requires minimal requirements, and you just need to have the latest version of My SQL, PHP, Apache a bit of a disk space, and you are ready to go. Before you start searching for a web host, you need to make a list of things that you would require for your business. Ask yourself:

  • How many sites would you host?
  • Does your web host support or provide any web scripts other than Word Press?
  • Is the disk Space offered sufficient for your use?
  • Would scaling to a higher package be an issue in case you reach a tipping point?

Have a solid business strategy in front of you before settling on the features that you would require in your business. Once you have finalised the business plan then only decide upon the components that you would need; one that would meet all you requirements.

Keep in mind that not each Word Press host is a good fit for your business, regardless of the features that they offer. For example, a shared hosting is sufficient for a personal blog, whereas a magazine company that draws millions of traffic would require managed hosting.

Don’t Miss: How To Choose The Perfect Niche For Your Blog

3 Important Factors to Keep In Mind For Choosing Best WordPress Hostings

Although you might have got an idea about choosing the best host, there are three things that you need to consider while settling on any choice:

1Backup Plan and Customer Support

Whether you select any web hosting, you need to make sure that they provide a good customer support. During the initial phase of setting up your business, you will need to call your service provider many times. This one thing is inevitable. You cannot just leave this parameter as you will require your host to help you in times when your site goes down, or you have an overflow of traffic. Whatever web host you settle on make sure that they have a quick and responsive customer support. Determine that whether they can solve your issue in time or do they take ages to solve even the thinnest issues.

One more thing to take into consideration is what backup plan they offer. This can be one of the critical aspects to consider as you wouldn’t want all your data to be lost just as your site goes down or there is some error.

2Price

Many people get sucked into the trap of web hosting companies that tend to offer ‘unlimited’ plans, with unlimited bandwidth and unlimited disk space. We would caution you to stay away from such web hosting provider as they tend to give you a congested shared hosting plan with benefits that don’t even last for a year. Provided you have the list of features you require you can compare them with the cost of hosting. Spending a 100$ per month for hosting a personal blog without any revenue would be a foolish choice, but you also cannot expect added security and data backup in a plan worth 2$ a month. Keeping your budget under control, you can start small by taking a shared hosting plan from reputable hosting companies such as Blue Host. Then you can gradually expand as your business grows and go for a managed hosting which is considered as the best choice.

3Types of Hosting

Now before settling on the hosting, you need to know what the difference between various hosting types is. There are primarily 4 types of word press web hosting:

types of webhosting

    • Shared Hosting:

The most widely recognized and least expensive of all hosting type, this type of hosting includes many websites being hosted on a single server. Ordinarily, the costs will drop to as low as $3 bucks a month because the total expense of the server is shared amongst you and the other owners. Also, be mindful that the initial cost might be small but over the time these expenses tend to see a rapid increase. Therefore, you keep yourself prepared regarding this. Companies offering this hosting include Blue Host, Dream Host, Go Daddy, etc.

    • VPS Hosting:

VPS refers to Virtual Private Server and is a hosting type in which you get your virtual server. This kind of hosting makes use of cloud technology, and there are some servers hosted virtually from a single computer. In this type of hosting, you would never share your resources with anyone therefore there would be an increase in speed and you can get added applications and privilege. The cost of such hosting lies in between 20$-60$ per month. Companies offering this hosting include Blue Host, Dream Host, Go Daddy, etc.

    • Dedicated Hosting:

Dedicated hosting refers to the hosting where you have the computer server all to yourself including the hardware. This is one of the most powerful hostings as here the computer hosts only one server i.e. your server. This type of hosting is particularly beneficial for large companies with extensive requirements. Most companies tend to use a hybrid of VPS and physical hosting which turns to offers even more powerful features. The cost of this type of hosting is general $100-$200 depending upon the features requested. Companies offering this hosting include Blue Host, Dream Host, Go Daddy, etc.

    • Managed WordPress Hosting:

This is one of the most popular Web hostings for the WordPress users. This is because the companies which provide these types of hosting tend to deal with WordPress script only and do not work in any other domain. You get numerous added benefits and features for about $30 per month which is the industry average. Companies offering this hosting include WPEngine, Pressable, etc.

Let Us Conclude:

Choosing the perfect plan and web host for your word press isn’t as tough as it seems. You just need to get a list of features you require and determine the maximum amount that you can pay for the same. You don’t need to spend A lot of money to get the essential benefits; you can start small and then upgrade to a better plan if and when needed.

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