Tag Archives: on-page seo

Blogging Tips

7 Most Essential Tools for Digital Marketer

Digital Marketing over the years has seen a rapid growth across all parts of the world. According to the analysts if this market continues to rise at the current rate then it would grow to become a $200 billion industry till the end of 2017. This field has provided employment to a huge number of people and is one of the most effective mediums for reaching out to a significant number of customers. But today I am not going to talk about Digital Marketing, what I will focus on is the digital marketer, one who is responsible for implementing numerous online marketing strategies.

If you are a digital marketer, then for sure, you would be having everything except time. You wouldn’t be able to realize how fast is the time passing by and would have trouble managing the same. Being a digital marketer you will need to formulate a number of contents, carry out campaigns, keep a track record of money utilized and many more similar things.

Fortunately to provide you with some help there are a few tools that might help you manage time as well as your work. Check this list of the 7 top used tools by the digital marketers and pick the one that you realize you need the most.

Essential Tools for Digital Marketer

Essential Tools for Digital Marketer

1Dropbox or Google Drive

Being able to share quickly or send your files to a group of people or to be able to share large amounts of data just with a single click, what more can you ask? Both, the Drop Box as well as Google Drive help you with easy sharing of files while at the same time allow you to access your document from anywhere in the world. Although Dropbox is older than Google Drive in this field, Google Drive is being used by many, thanks to its increased capacity of 15GB as well as its easy integration along with your mailbox.

2Hiveage

Today, you will find some entrepreneurs as well as online marketers working with some freelancers as well as handling numerous clients. This means that you would need to pay your freelancers, you would be required to send invoices to your clients, etc. This process becomes so hectic that at the end of the month you suddenly would feel as you have a lot to do. Therefore, using management tools such as Hiveage would ease your burden as it allows easy sending of invoices to your clients along with the integrated payment options. They also help you keep a track record of time as well as cost encountered.

31Password

While managing numerous passwords as well as login credentials, one thing that you would need is security. You don’t want all your confidential details to be out in open. This is the time when 1Password comes in function. It allows you to manage all your personal accounts and can even save your bank as well as credit card details. This is one of the best ways to safely store all the information you have.

4Buzzsumo

Do you have a problem coming with new and creative topics? Are you the one who tries to brainstorm across the internet and see what’s new in your niche? If this is somehow you are, then Buzzsumo might be able to help you out. This awesome software provides you some assistance in the content creation and is very easy to use. It helps you in coming up with new topics as well as provides you videos and infographics. It also tends to provide you details about what content has recently been published in your domain and where has it been shared and by whom has it been liked.

Also read: How to select a good domain name

5Grammarly

Grammarly is a tool that will help you out with content editing as well as proofreading. This spell checker tool works at a level far better than any other grammar checker. It helps you in proper analysis of your text while at the same time allowing you to learn from your mistakes using the grammar cards as well as a custom dictionary.

6Fiverr

We tend to have a mixed feeling about using Fiverr. While we wouldn’t suggest you to sell in cheap backlinks or make any claims with regards to increasing any website ranks, this, however, is a great platform to find freelancers. You can easily find some people who can help you out with things such as logo design, content creation, and much other stuff. The punch line of the company “you get what you pay for” is true and you can expect top class services delivered to you. It is one of the most affordable platforms for getting your work done at a quicker pace.

Don’t miss: Make money with fiverr

7Moz

Moz is one of the most required tools for SEO monitoring as well as tracking. Also, other different tools can be utilized, for example, Majestic SEO, and obviously Ahrefs, however, we found that Moz is the best of them all. Take their Open Site Explorer tool; this won’t return the same number of links as you would see in Majestic SEO however that is for a justifiable reason. You don’t really need to see all links referring to your site, links acquired from the feed, for instance, will be grabbed and reported by Majestic while OSE will leave them as they are pointless to be accounted for and can prompt disarray.

Make use of these Top 7 Tools

However, these aren’t the only tools that would benefit you in one or numerous ways. There are plenty of tools available on the internet or in the market, and you can choose the one that suits you the most. Whatever, you choose just make sure that it suits all your needs as well as helps you carry your tasks more efficiently.

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Blogging Tips

Difference between DoFollow and NoFollow Links

A blogger carves out the niche of SEO as it is the most important factor for a Blog to become successful. There are numerous terms that we encounter while dealing with SEO. Some of the common terms that we may face include Meta tags, description, DoFollow, NoFollow, noindex, etc. All these words have their own level of significance in terms of their utilization. Today I am going to help you gain some insight on DoFollow as well as NoFollow links in the context of SEO.

DoFollow vs. NoFollow

Before I begin to explain the difference between the two types of links, I will first shed some light on how numerous links work in the world of SEO. When people or bot tend to visit any of the inbound links of a website or a page, the overall SEO rank of the page gets a small increment. You can take these small inbound links as the points which help you rank better. More links you have, higher is the level of increment you earn.

Now, Google tends to keep a record of these visited inbound links or let’s say the total points accumulated by the website and then analyses these links. Seeing that a number of people are interested in a particular page or a page is getting a high number of views, it increases the rank of that particular page in its index. This helps Google in providing optimal results to the people searching for a certain information.

To keep a note of these visited inbound links, Google has created a unit of measurement called as the ‘PageRank’. These points earned are also called as the “link juice”. This link juice flows onto from one site to the other through the inbound links or what we call as hyperlinks. Higher the reputation of a site, higher is the amount of juice that the new website or the referred website gets.

DoFollow Links

Now, let us move on to the concept of DoFollow links. DoFollow links are the links which help the site earn brownie points. These are the links which actually lead to flow of information from one site to the other. These help in increasing the overall rank of the website and hence attain a higher SERP rank.

NoFollow Links

Now these are the links which do not help in increasing the rank of a page in SERP. They do not help the websites earn any brownie points and hence these are the ones which get no special love from either the search engine bot or the website developers.

You can easily create a NoFollow link in HTML through the following method:

<a href=www.abcde.com rel=”NoFollow”>Text</a>

This is simply an indication for the bot or the WebCrawler that do not count this link.

But don’t think that this link is completely useless and is just increasing the load of the page. In fact, these links tend to possess one of the most significant benefits.

Benefits of NoFollow Links

As I have mentioned before, a DoFollow link is used to increase the websites rank in SERP, through the transfer of ‘link juice’ from one page to other. In a perfect world, it is used by people or the viewers to find out which of the pages are most popular and have higher levels of viewership.

However, sadly our world is not the perfect one and what many so-called “SEO experts” tend to do is that they trick the engines with various unethical techniques just to boost the ranking of their page. One of the common ways in older times was to build in links just to artificially increase the ranking of the web page.

Therefore, there was a lot of spamming just with the intention to get backlinks to the web page. There used to be ridiculous commenting, blog posting and every trick through which the number of links could be grown.

But as soon as the feature of NoFollow link came into existence, this method of artificial rank boosting came under control. NoFollow link has done wonders to stop unnecessary spamming and commenting, as people know that this won’t be counted for their PageRank. Numerous websites such as Wikipedia and WordPress automatically assign a NoFollow attribute to the user submitted links or the links submitted in the reference section in the case of Wikipedia.

You can still find some spamming through blog commenting, but it has reduced to a great extent.

Also, do not think that NoFollow links are of no value. In case, present at the right position and in a right way, it can help you generate a lot of traffic. This just won’t be counted in for your PageRank, but apart from this, it will provide all the benefits that the standard website link provides.

Also, with the change in Google’s policy, there have been numerous updates with regards to policy for page ranking, and now other factors play a significant role in deciding the rank of your web page.

Summarizing

Try and go for brand or name building instead of just focusing on link building. In case you adopt measures for producing quality content and do not indulge yourself in unethical ways of gaining website rank then there is nothing that can stop you from building a top ranking page or website on Google.

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Blogging Tips

How To Do Proper Keyword Research For Better SEO

Everything begins with the first word people type in the search box of various search engines to hunt for something. Whenever we want to look for anything on the internet, we type a particular search query or what we precisely call as keywords in the technical language. Therefore, the importance of these words or ‘keywords’ cannot be undermined. Keywords play a vital role, or I should rather say the most important role in the field of Blogging. After the quality of content, the major thing, a Blogger needs to focus upon is the Keywords he uses to optimize the articles of his blog. In order to drive maximum traffic to your blog, website, or any other online venture, you just need to be the master of words. If you include the words that are in current trend, then my friend, I assure you guaranteed success. If you are the master of words, if you have the art to play with words and if you are completely updated with the current trend, then Blogging is definitely your cup of tea.

Keywords are the key components that tend to rank up or degrade down your website. Therefore, to make the most out of your blog or website, you need to focus on the right keywords. Mark the phrase “Right Keywords”. ‘Keywords’ can be considered as a problem, a problem for which the world is finding solutions. You need to understand these problems and provide a solution for the same. With the right kind of keywords, you can meet the changing demands as well as can reach out to the right kind of audience or target market.

So below we try to help you out in finding the right set of keywords for your blog or website and lead your path to success.

The first step is to find what you desire

The initial step to build up or find the right keywords is to understand your website/blog thoroughly. You need to comprehend your website inside out, and you need not hurry with the process as this is the first step or let’s say the foundation of your blog’s success. Work on the niche of your Blog. Is it something related to the technological segment? Is it something related to fashion? So once you tend to identify the niche of your website half of the work is already done. Work on the categories your information portal is divided into.

Lay Down Ideas

Now once you decide upon the category of your website, the next step is to find the relevant topics and information related to the blog you are starting. Try and think from the reader’s or viewer’s point of view and think what information they might seek for. Ask questions to yourself that if you would have been at the readers’ place then what you would have searched for. Keep your feet in the readers’ shoes and then figure out the queries and of course the possible answers to those queries. For example, if you have a blog related to mobile phones, some queries which might help you find relevant keywords are:

  • What is the brand of the phone?
  • What configurations does it offer?
  • How is this phone better than others?

Now you probably might be thinking how do I come up with the ideas? Or how may I find the relevant and in trend keywords? The answer is pretty simple, just utilize some of the free internet keyword suggestion tools. Tools such as Google Keyword Planner may help you out to a great extent as you would be able to find most of the content at a single place.

Time to Rank Your Keywords

Now after you are done with all the research, it is the time to rank the keywords that you have listed or found out. You obviously don’t require the keywords which are not currently in the trend or are not being searched by people. Just think once. What output will a keyword give, when it is not even searched? No searches obviously mean no traffic. So, let us not waste time on such keywords.

Let’s move further. Depending upon the rank, the keywords can be classified into two broad categories – the good keywords and the bad keywords. You can take any of the keywords you have listed and run it through the tools that I mentioned about before. For example, in the case of Google Keyword Planner, you can run it through this tool, and you will get the result after processing. Tools such as Google Keywords Planner will let you know how many people searched for the keyword you have mentioned and based on the same you can compute the usability of that keyword. In case, the keyword you mentioned turns out to attract only 20 people it will not lead to any noteworthy traffic on your blog. So basically, you need to use keywords which have a considerable amount of traffic in their names. Consider both, the Global searches as well as the Local searches, before shortlisting a keyword.

For Apps Lover How do free apps make money

Another way to get to know the rank of your chosen keyword is to run it through Google Search Engine. In case, you type the keyword in Google, and you get only organic results this means that the keyword is not too much in trend and won’t help you monetize. Similarly, in case of a good keyword, while running it through the Google Keyword Planner you will find a high number of common searches, and hence, it will lead to a higher traffic and ultimately a higher income.

Also read: Tips to increase website traffic

Bank upon Long Tail Keywords

Bank upon Long Tail Keywords

What are Long tail keywords? Amm.. I might say that these are the keywords which are not generalized.

Generalized keywords are those which possess a very high rate of competition.

For example, a keyword “Samsung” is a generalized keyword which may yield different results. People might be searching for Samsung phones or some images of its logo or maybe the history of this company or much more. Hence, there are a lot of variants of the same keyword. By not being generalized I just mean to Be Specific. Long Tail Keywords are three-four keyword phrases which are highly accurate and are hence lower in the competition. For Example, “Samsung Galaxy Edge features” is a Long Tail Keyword, which will lead precise results.

Therefore, long tail keywords are basically the golden keywords which allow you substantial monetization.  These keywords are generally a combination of 3 or 4 words and are a great alternative to going for. Why are they the great alternative? It is obviously because there is less competition for them while there is a high volume of searches related to them.

Other Resources for Keyword Searching

There are many tools available over the Internet, which will help you out with the right keyword search. Some of the tools that I would recommend include:

  • Google AdWords Keyword Planner: The best suggested tool for the beginner
  • Keyword Research Tool from WordTracker- A free as well as an efficient keyword search tool.
  • SEMRUSH Keyword Tool- A paid tool but will help you with finding long tail keywords
  • Google Trends- helps you keep an eye on specific trending topics.

Also read: Optimizing Your Blog For Mobile Users

To finish it up

Keyword research is one of the integral steps of SEO and finding a correct keyword is sure to help you increase the rank of your website. The step of keyword research helps you to lay the foundations of your blog/websites success. Do not rush through this process. Try and find out long-tail keywords which tend to have a moderate amount of average search. Also, try and thoroughly research the keyword you use because if you are going for keywords that top companies are already after, then, you are surely out of luck.

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Vlogging Tips

How to Make & Set-up a YouTube Channel for Business

YouTube is like the Google of videos. Search anything over here and you are bound to find numerous videos related to your search query. But you might be unaware that YouTube turns out to be one of the best media for making money online, or for your website or blog promotion. In order to work and earn efficiently with YouTube what you require is a YouTube channel. Today we are going to help you make a YouTube channel, so continue perusing under.

The actual process of creating a channel on YouTube will hardly take a couple of minutes. And after the creation of your channel, what you will need to do is customize the same to fit in your logo, pictures, decide upon the name, etc. Also, you can link your account with numerous social media sites such Google+, Twitter etc.

So to begin with the creation of your own YouTube channel what you will need is a Google account. In case you don’t have one, you are required to create one. In case, you already have one then we would suggest you make a new one which would be exclusive to the blog or website you are starting the channel for. Keep in mind; you can only make one YouTube channel with a single Google Account.

Creating Google Account For Youtube Channel

In order to create a Google account from scratch, use the following steps:

  1. Open your browser and visit youtube.com.
  2. Once you visit the homepage then on the top right side you will see the option of ‘Sign In”. Click on this button. 

  1. Once done, a screen will appear in front of you which will contain Google logo on the left corner. On this screen click on “Create an Account” button which will be shown on the bottom of the screen, and after that a create account screen will open. 

  1. Here fill in the fields as required. Initially, you will be asked to enter your First and Last Name, which will then be followed by a unique username, which you can decide and after that a unique password for the same. After this, you will need to enter your date of birth and gender and mobile number. The last column would require you to enter your current E-mail address. Once all of this has been entered, scroll down and agree to the specified “Terms of Service and click “Next Step” button present.


The Google username that you will select will also be displayed as you YouTube’s channel name, therefore, try and come up with a great username and choose something that your viewers can relate to.

  1. The next step to follow is to edit your Google profile. You should add a profile image to your Google profile, and make sure that this is something related to the blog or website for which you are starting your channel, as this will help you in increasing your viewership. 
  1. Once done, click on the “Back to YouTube” button and then you will receive a verification link in your E-mail. Click on the link to finish creation of your Google account.

Setting up Your YouTube Channel

Now as you have completed setting up your Google account, next step is to set up the YouTube channel, for which go into your web browser and type www.youtube.com. Once done, then follow below steps:

  1. On YouTube open the website in front of you and click on Log-in and enter the Google account details you just created. 
  1. Once logged in, on the upper right side of the screen you will be able to see the profile picture of your account. Click on this profile picture in order to see the Google menu which will contain numerous options.

  1. Click on a link visible on the upper right portion which says “My Channel”. Once clicked, then a screen with “Create Your YouTube channel” will be displayed. From this screen, you will be able to see all the info such as your account’s profile picture, etc. Here you can click on Edit option and edit the info that the people can see with regards to your YouTube profile.

    1. Once Selected the Channel Name, another Window will pop up which will require, you to add a channel description, add Channel Art, etc. Add each of the above-mentioned descriptions and add an appropriate art to the same.

  1. Once you are finished with the above steps, click “Ok, I’m ready To Continue” button, and there is your YouTube Channel created.

Don’t miss: 10 Best Online recording softwares

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Blogging Tips

8 Tips For Optimizing Your Blog For Mobile Users

It will sound a little odd if I say that the world is beginning to shift towards mobile. This would have been true if I had said this 4 or 5 years earlier. Today, the world has already moved to that side. According to some surveys, it has been found that 1 out of every four searches is done on mobile. Surveys have also concluded the results which say that 70% people, who surf, use smartphones for the same superseding laptops and PCs. Therefore, to draw maximum traffic, it is the best approach to optimize your blog or website for mobile. Mobile Optimization will ultimately help you in driving more traffic to your website as your site would rank in searches done using phones.

The technique of Mobile optimization is slightly different from that of the desktop. This is because the search process of the desktop is somewhat different from that of mobile. Some of the differences seen are:

  1. Localized Results: In mobile search, Google tends to offer more localized results. This also means that blogs or sites with localized intent have a higher ranking than sites with non-local intent.
  2. The difference in The Level of Engagement: There are differences in the levels of engagement when a comparison is made between mobile and desktop users. In case you drop off from first to fourth in a mobile search result, this means that your CTR would drop down by 90 percent which is a solemn point to be considered.
  3. Differences in Ranking Algorithms: Mobile Ranking utilizes different algorithms as compared to the ranking algorithm used in case of a Desktop Search.
importance of mobile seo

The importance of mobile SEO

Unique approaches to optimize your blog for mobile

1Optimize the Redirects

Try and make sure that users are redirected to the correct site after clicking on the URL. To ensure this and to serve the correct version of your website, try and utilize redirects that are based on user agent. Use server-side redirects instead of those made in JavaScript. Google also recommends usage of server side redirects such as 301, for mobiles.

Use any crawler to see how the GoogleBot crawls through your mobile site. Doing all this will give you an idea of the chain of redirects, number of hops, etc.

Don’t miss: Tips to boost Google ranking through On-page SEO

2Optimize the Images and Videos Present

Try and make sure that each of your visual content has been optimized for mobile. Also, check whether each of them is responsive. Ensure that none of your visual contents require Flash, as iPhones don’t tend to support Flash while the Androids with Flash run very slow. Use HTML5 instead. Also, once uploaded, cross checks each of the visuals for a great user experience. You can utilize numerous mobile emulators to check how responsive your videos on mobiles are.

3Page Speed

As we have mentioned before, numerous traffic gets diverted in case your page takes more than 4 seconds to load. Try and ensure that your website does load in less than 4 seconds, and then check your website load speed with Google’s Page Speed Insight Tools. This tool won’t only give you your blog or site load speed but will provide you with the tips to improve the same.

To increase the site speed, you can try and compress larger images and check whether the backend components are optimized or not.

Don’t miss: How to do image optimization for better SEO

4Sitemaps

Create a sitemap using XML and submit the same to Google and Bing. Keep the desktop and mobile pages separate, using which you can find out if there are any indexations issues. Once done, check whether the GoogleBot encounters any error while traveling through your site using the Google Webmaster Tools.

5Don’t Miss the Local

As mentioned before, the maximum amount of searches are meant with the local intent, therefore, make sure that your content is structured accordingly. Make all you contact details or any other contact information clearly visible, in case anyone wants to reach you.

6Optimizing Your Content

Now this is something that is common for both desktop and mobile version content optimization. Make sure you include relevant keywords and spread them uniformly throughout. Use numerous internet tools to the keywords mobile search volume. Find out numerous variations of the keywords that are you are utilizing and don’t over fill in the keywords. Keyword stuffing is always deleterious, whether it is desktop SEO or it is Mobile SEO.

Also, remove pop up ads or unnecessary multimedia as it tends to slow down the load time, which is again not good for a website.

7Mobile Friendly Tags

Make sure that the tags you are using are formatted in a mobile friendly way. Keep your titles in between 40-60 characters and description under 90 characters for best results.

8User Friendly

Keeping your website user-friendly and interactive is also one of the major points to be considered during SEO of mobile as well as the desktop. A simple layout would be more efficient rather than a website filled with lots of colors. Your website should be easy to navigate into and also the visibility of the same, should be clear. Don’t add any unnecessary elements into your site and ensure that all of the important aspects are clearly visible.

When you have streamlined your pages, you can utilize Google Analytics to find out how much traffic will your site generate.

Click on: Acquisition>All Traffic>Medium>Organic Search Traffic>Add a Segment>Mobile Traffic and Tablet Traffic, and tap on Apply.

This will give you a diagram demonstrating the mobile traffic that would be generated. Using “Select Dimensions” you can pick diverse gadgets or models, can compare traffic attracted and can discover your best page size.

This report will be useful to seeing how your versatile site is performing and the amount of traffic it is driving.

With the growth in the utilization of smartphones, having a blog or site effective in every smartphone is essential. If you have not yet worked on the mobile SEO, then you surely have to do much. As soon as you have launched your blog or website, make sure that you have taken care of everything mentioned above for the mobile optimization success.

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Blogging Tips

Watch movie online Fifty Shades Darker (2017)

image for movie Fifty Shades Darker 2017


Quality : HD
Title: Fifty Shades Darker
Director : James Foley.
Release : 2017-02-08
Language : English
Runtime : 115 min
Genre: Drama, Romance.
Synopsis :

Movie Fifty Shades Darker (2017) was released in February 8, 2017 in genre Drama. Fifty Shades Darker is movie directed by James Foley. and starring by Dakota Johnson. Movie Fifty Shades Darker (2017) tell story about When a wounded Christian Grey tries to entice a cautious Ana Steele back into his life, she demands a new arrangement before she will give him another chance. As the two begin to build trust and find stability, shadowy figures from Christian’s past start to circle the couple, determined to destroy their hopes for a future together.

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Blogging Tips

Why Heading Tags are Important for On-page SEO

With the continuous evolution of numerous ranking algorithms, the parameters of ranking are changing consequently. Now there isn’t any single parameter that influences the ranking of a page on Google. Subsequently, parameters which were once considered as important are not so anymore, while numerous new factors have come into play to decide the ranking of a page on Google. Today, Google works on 200 Factors which influence the ranking of a website on this World’s No. 1 Search Engine.

Heading Tags are what are used to differentiate the heading from the main content. For the web designers or web coders, these are also called as HTML header tags or SEO header tags. The most important heading tag is the “h1” tag while the tag which holds the least importance is “h6”. These tags follow a top-down hierarchy and leaving any of the tags forms a structure which is not SEO friendly. What numerous people tend to focus is on the direct impact of the heading tags in the SEO, but they are unaware of the fact that the heading tags have more of indirect effects on the ranking.

Saying this, ‘Heading Tag’ is an important aspect of SEO. It helps the Search Engine know what the page is all about. However, over the time, the influence of heading tags in page optimization has reduced, but it still plays an important role if the industry experts are to be believed.

Why is Header Tag Important in SEO?

If we see practically, then header tags make your document physically appealing and easy to peruse. They provide a structure to your content and hence make it fit into any format or screen. Due to the structural view of the content, your page tends to rank higher in search results and thereby generates significant traffic.

Now, you must be getting a thought that there are numerous pages which do not have a structural layout but still rank higher in search engines. The answer to this question is that these pages already have a good traffic associated with them and might also have sufficient backlinks in them.

Don’t Miss: 10 Common SEO Mistakes Everyone Needs To Avoid

Why Heading Tags are Important for On-page SEO

Now let us go through some advantages that Heading Tags provide you with concerning SEO:

1Increase Relevancy

While searching for information, the web spiders tend to move around and compare the keywords present in the Heading Tags. If a match is found, then the spiders tend to index that page into the search list. Hence, having a Heading Tag helps the web crawlers know whether the page is related to the information being searched. It tends to compare the Header Tag with the associated content to check for relevancy.

2Helps in Keywords Consistency

Although not a major part of SEO, but keywords consistency does help a little in page rankings. While crawling through the page, the web spiders tend to check for keywords’ consistency in the Header Tags as well as content associated with the headers.

3H1 tags are of utmost importance

The h1 tag is the most important of all tags amongst the header tags. This tag should never be skipped while creating a blog or page. As the title of the page, this tag also provides some description with regards to content. The web crawlers read this information to see what the page is all about.

4Increase User Experience

Now this is what all the search engines aim at providing the users. User Experience is of utmost importance and as mentioned above header tags tend to increase the same. With a structured layout the users can read and comprehend the content and thereby the bounce rate of the site is lowered, which results in an increased user experience.

5Humming Bird Perspective

An update to the Google algorithm, which is known as the Hummingbird update has been included. This update aims at seeing past keywords and realising the intent of user after doing a particular search. Therefore understanding the user’s mind and formulating an appropriate heading tag will help you increase your rankings. For example, you can think concerning users and formulate a question that the user might ask for. After this, include that question as your header tag and answer that question in the content body.

Don’t Miss: 7 Ways to increase your traffic

Practical Usages of SEO

  1. A properly structured document tends to help the user navigate quickly across numerous sections.
  2. It provides a quick overview of what the content is all about and hence the user can know if that is what he wants even before reading the entire content.
  3. As mentioned myriad times in this article, the intent of using a header tag is not to increase the SEO ranks but to focus more on the user experience and the structured view of the documents which ultimately makes your readers happy, and he gets converted into a frequent reader from a random visitor.

Never Perform These Mistakes While Including Header Tags

  1. Do not try and include unnecessary amounts of keywords in your heading tags. Make it precise and easy to understand. By this I mean that do not opt for Keyword Stuffing in your Heading Tags.
  2. Keeping in mind and avoid using more than one ‘H1’ tag on a single webpage, as this gives an impression that you are trying to include more keywords on a single page. Wherever required, try and divide your content into two separate pages with single heading tags. This appears to be more meaningful to the web spiders and the visitors.
  3. Try and not use any heading as a hidden text as these calls for a penalty on your page, and your page ranking might drop. This penalty may even rise if your hidden component tends to affect SEO.
  4. Try and avoid any repeated heading on your entire blog or website. This is a good practice to have different uniquely structured heading tags on your website.
  5. Never write similar content both under the h1 tag and the meta-description tag.
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Blogging Tips

What is Pogo Sticking – Hurting Your Website Rankings

What is Pogo Sticking?

Alright! So, you have included all your target keywords, optimised your content and are now ranking on top in the Google Search Results. However, within a time of a week or two, you saw a considerable drop in your ranking and have no idea what just happened? You may have suffered from a problem named ‘Pogo Sticking’. While this word may sound like fun, this is one of the most common problems that is seen in numerous search engines.

Technically “Pogo Sticking” occurs when a user performs any search, clicks on a result very quickly, and then presses the back button and visits another link.

So, simply, ‘Pogo Sticking’ can occur when a user performs a search, clicks on one of the links provided, does not find the content he was looking for, gets unsatisfied and hence retreats to the search results and opens some other link.

If this becomes a common situation, Google will decide upon the fact that you are ranking higher without any reason and your ranking will considerably drop. From an algorithm point of view, you don’t belong to the top of the list if your content is not what users are looking for.

Causes of pogo sticking

Common Causes of Pogo Sticking

There are numerous reasons so as to why your websites or blogs might be affected with pogo sticking. Since this problem only results due to the non-satisfaction of the customers, in order to avoid this issue you must know some of the common causes, which include:

1Non-match of content and title:

This is one of the major issues for pogo sticking. For example, You tend to write a blog on “Health Benefits of Apple” but none of the health benefits are mentioned explicitly. This is one of the causes of pogo sticking, where the bounce rate increases (How to reduce bounce rate) and thus leads to pogo sticking.

2Spams

Very small articles or generalised content which is of no use to the person visiting your blog, again results in pogo sticking.

3Grammar and Spelling Errors

The wrong framing of sentences or standard grammatical errors tends to irritate the visitor, who as consequences tends to leave your site without reading anything further.

4Slow Loading Time of Site

As we all know, this is the world which runs at an enormous speed. People are becoming fast and their lives are becoming faster. And the biggest point at which anyone and everyone gets irritated quickly is slow internet speed and slow loading of sites. Therefore, nobody needs to waste his time on a website that takes a minute to load. Assure that the server on which your site is hosted is fast and the loading time of your site is like just on a click. It must not take more than a few seconds.

5Number of Pop-Ups or Wrong Position of Ads

Users get annoyed by a high number of pop-ups that appear as soon as they visit your page. Wrong placement of ads which results in decreased visibility of content is another reason for pogo sticking.

6Poor Website Design and User Experience

Again a poorly constructed website with shabby work tends to push the visitors away. An easy to navigate design and articles displayed in a sequential manner are loved by the users. Your blog and its design need to appeal them.

How to Fix the Pogo Sticking Problem

To reduce pogo sticking on your web page or blog, you will need to prevent your visitors from turning back too quickly. To accomplish this task, you will have to get into the readers mind and find out what exactly do they want.

You should write for the readers and invite search engine to send you traffic. For this, you should include less of focus keywords and more of the latent semantic indexing. LSI is what helps search engines rank your web page. Therefore, write for the readers but keep in mind the SEO too.

Some further tricks to reduce Pogo Sticking include:

1Select a Good Welcome theme

One of the most important things that allow your visitor to remain on your website is the welcoming theme. There are numerous WordPress themes available, most of which are free of cost. Your welcome theme must be the last thing that is pushing your visitors away and causing the problem of pogo sticking. Getting the best theme won’t guarantee the elimination of pogo sticking, however, it will reduce one of the factors responsible for same.

2Introduction to Your Content

Your title is the door while the introduction to your post is the greeting with which you welcome them. Once entering through the door, the visitors may leave if they don’t get a proper welcome or are not able to relate to the topic. To reduce this behaviour of visitors try to give as much importance to the introduction as you would to the title. Maintain a perfect symmetry amongst the title, introduction and of course the body of the article.

3Try to include relevant Sub-Headings

Most of the people tend to scroll down through the content just to go through what all is included. For such skimmers try and include relevant as well as catchy headlines which they can relate to. This will give them the general outline of what the article or content is all about. Once done this will help them to stay on the page and peruse further.

4Try and use Images

One thing that attracts most of the audience is the images. Try and utilise relevant images that are eye catching and draws the visitors’ attention. Once the attention has been acquired, the user will by default try to find about what is the image all about and hence your bounce rate and pogo sticking issue will be reduced to a great extent.

5Do not include misleading Keywords

Never try and include anything irrelevant or ambiguous in your articles. Once the user finds out that your article is nothing but full of spams, he will immediately click back and you might never see that user ever again.

6Try and Avoid Pop-Ups

As mentioned earlier, pop-ups are one of the most annoying things that a user experiences after opening a web page. Never allow pop-ups to appear directly on the welcome page, this drives away the visitors while at the same time increases pogo sticking.

Try to include these pop-ups on later pages and if the pop-up plug-in doesn’t allow you for switching the appearance of pop-up consider using something professional. As a good practice, you should try and place the pop up at the time when the user is about to leave your page or after spending some x amount of time.

You may find that your page ranking has slipped from #1 to some position lower; this may be due to other reasons also. However, pogo sticking is one thing that you shouldn’t ignore.

This is a brief elucidation regarding Pogo Sticking from my side. I hope you’ll like it and of course, it would help your blog to regain its position in the Search Engine results.

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Blogging Tips

9 On-Page SEO Techniques That’ll Boost Your Rankings

Before we learn about various tips and tricks of On-Page Optimization, we need to know what exactly On-Page optimization refers to. On-page SEO refers to all the procedures and steps that can be implemented within a site and in its code which ultimately help in improving the position of a website in search engine rankings.

There are numerous ways to increase the rank of your blog in the Google index. One way is to make significant changes on your site or on your web page which will help you achieve a higher ranking. These changes or modifications done to your website are known as ‘On Page Optimization Techniques.’

If you would talk to any person regarding on-page optimization, then he may refer On Page Optimization as Meta Tag writing and utilization of numerous keywords. These are also relevant components related to On Page Optimization, but On Page Optimization does not end with these two steps only.

points to do for on page seo

Now, below we discuss numerous parameters utilized for On Page Optimization of web pages or websites.

1Optimizing the Permalink

First of all, a permalink is a link that comes after the Domain Address. For implementing a better SEO, you need to structure your permalink efficiently. In case you are having a very long permalink or an automatically generated permalink then switch to a shorter one, and if possible include one or two keywords into it. Sometimes the permalink generated is dynamic in nature which means that it changes every time one visits the web page. This poses a huge problem for the bots in indexing the pages. Let Google know what the blog or article is all about by including relevant texts. For Example- www.abcd.com/guide-to-on-page-opitimization. This will help produce a better-optimized result. Cutting the long story short, you must edit the permalinks of your articles and make them proper relating to that particular article or its heading.

2Take Care of Your Title Tag

Title tag plays one of the most vital roles in your On-Page Optimization. You need to have an SEO optimized title for your site to rank up higher. Few things to keep in mind while designing the title of the web page include:

Try and go for relevant and easy to understand title.

Include target keywords into your article.

Try and include the keywords at the beginning of the title. However, don’t try and unnecessarily fit the keywords in the beginning. Try to make it look natural and hence get maximum benefits of SEO.

3Role of Meta Description

Google back in the year 2009 stopped using Meta description as a parameter for deciding the rank of the website. Now these Meta descriptions are utilized to create snippets in SERP. You can include keywords in your Meta description to make your snippets look beautiful. However, don’t unnecessarily fill in the keywords as they would not help in increasing your page rank.

4Make Use of Headings

In your articles, H1 tags or the Heading 1 tags are very important. You need to construct these tags in an SEO friendly way. Try and use each of the heading tags in a sequential manner i.e. first, h1 then h2 then h3. Including primary keywords in the heading also helps in achieving a higher rank, however; this inclusion of keywords shouldn’t be overdone.

5Content Optimization

To optimize the content present on your website make sure that you keep in mind the following points:

Writing content in a descriptive format: Make sure that you write the content in a descriptive manner with lots of facts and information. Google tends to love the content that has been well explained and is easy to understand.

Try and go for interlinking: You must never forget to have an interlinking within your content. This overall improves the structure of your content and helps in engaging the users for a longer interval of time. Many popular websites such as Wikipedia tend to incorporate linking into their website.

Go for uniform and Natural Sprinkling of Keywords: Try and utilize the keywords in a uniform manner so as they don’t break the flow of an article. Try and include the target keywords in the first paragraph of the content as it is from where the bots get a reference to what the article is all about.

Try and write for your readers, not for the bots. This means to write an article that is easy to understand. Don’t just focus on getting a higher rank. Remember, for a long run, you need readers and not just visitors. The high-quality content of your blog and perfect and proper interlinking will help you in converting your visitors into frequent readers. They would visit your Blog again and again once they will like your content and information.

6Increasing the Site Loading Speed

Google tends to love those sites which load at a faster rate and hence provide a great user experience. And yes, this is one of the criteria for ranking your page higher in the Google algorithm for page ranking.

7Mobile Responsiveness

As numerous devices are nowadays used to browse through websites, it is important to see and make sure that they open in a similar way on every device. Make you site responsive so that it displays in like manner across each device. Mobile Responsiveness means that your site takes the size of the device in which it is opened, whether it is a mobile phone or it is a tablet.

8Optimizing Your Images

While optimizing the content on the website don’t underestimate the power of images in driving traffic to your website. Images play a vital role in increasing the overall traffic to your blog. Hence, try to keep the image tag optimized and label it with target keywords. This helps in increasing your overall rank on the Google Search Index.

9Concept of LSI

Nowadays, LSI or Latest Semantic Indexing also plays a pivotal role in increasing the overall rank of your website. LSI refers to matching or similar keywords, for example, Search Engine Optimization, Free Traffic, Organic SEO, etc. These LSI keywords are known to have their weightage and hence add up to the total score of your website, thereby resulting in a higher rank of the same.

Don’t miss: 10 Off-page SEO techniques

Applying On Page Optimization techniques is the first step of your SEO campaign. Google primarily ranks a website by its On Page Factors rather than Off Page Factors. Therefore, this step is the most important of all the SEO techniques. The tips mentioned above are sure to help you get started on optimizing your page suitable to rank up higher on Google index. Hence, initially, you can win Google on the grounds of your On-Page SEO, so just implement the above tricks and see the happening results.

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Blogging Tips

What is Blog Bounce Rate and How to Reduce it

Most of the people especially those in the field of internet marketing and website development might have come across the term ‘bounce rate’. But what exactly is bounce rate? Why is there so much hype with regards to this term? Let’s get to the task of decoding this word and knowing how exactly this affects the performance of your website. We keep implementing various strategies to drive maximum traffic to our website. We keep focusing on driving maximum visitors to our site but never think that if we cannot convert our visitors into readers then driving traffic is not even worth it.

With this statement what I exactly mean is that if our website reaches a level where it gets thousands of hits in a day but all the visitors leave the site just after visiting a single page then it is a negative factor which needs to be corrected as early as possible. This is a signal that the site is not a quality one. The user gets to your website from various sources, but he/she does not get engaged on your site, hence doesn’t open more pages and therefore leaves. Now let us move on to the concept of Bounce Rate.

If you are familiar with Google analytics tool, then you probably might know that these tools are very helpful in understanding the performance of your website. ‘Bounce Rate’ similarly is one of the standards or units of measurement used to tell the administrators how well is their site is performing. This metric tells you whether the people who are visiting your site are finding what they were looking for. This further provides an idea about whether the people find your website useful and if they are interested in exploring it further. It is a factor which determines what people are doing after they come to your blog? Whether they jump to a new website or just close your site? So basically, the Bounce Rate is the Success rate of a Blog.

This measurement is an integral part of many e-commerce sites as it helps the company know how well the customers are engaging with their website and how likely they are going to buy the products offered.

This was what the bounce rate is in general. Now let us dive in deep and see what bounce rate is and how does it work.

What exactly is a Bounce Rate?

A bounce rate in technical terms is the number of visitors who arrive at your site and then leave the site without exploring the website further. Such visit of a user on your website is known as a bounce.

To get the bounce rate of a particular website for a particular time, you need to divide the number of bounces by the total number of site visits during that time and multiply the result by 100. For instance, say your site gets 500 visits in a 24-hour period, of which 200 are bounces. Your site’s bounce rate is along these lines (200 ÷ 500 × 100) = 40%.

You can likewise get the bounce rate for every page visit. For instance, if 500 visitors enter your site on a particular page, and 200 of those visitors leave without exploring any other pages, then that page’s bounce rate is 40%.

How is Bounce Rate Important for Your Website?

Bounce means that a visitor came on to your website had a quick look at the page he visited, did not find the content he was looking for and hence left. This bounce rate plays a crucial role in determining the performance of your website among masses. To summarize:

  • A lower value of bounce rate shows that the site is drawing in the right sort of crowd and that visitors are being engaged by the content provided on your website.
  • A higher value of bounce rate tells that visitors aren’t finding what they’re searching for when they land on the site and are going back to find some other resource for the information they are seeking.

So if you are running a blog, a higher bounce rate is a concern for your blog. This tells you that people are not browsing through your website and leaves it just after visiting a single page. Again, if your aim is to get your visitor subscribe to your newsletters and create an account the higher bounce rate will tell that you’re drawing in the wrong sort of visitor to your site.

In any case, a high bounce rate isn’t a terrible thing. For instance, if your site, for the most part, has information, such as articles then your bounce rate is bound to be high. This is because visitor tends to scan for a particular subject, discover your article page, read it, and after that since they have what they need to leave your site (preferably by clicking a back button).

Again if you want your people to contact your through your sales line then again a higher level of bounce rate is acceptable provided people reach to your through the number provided.

But it is always beneficial to lower the bounce rate for your website and hence engage your visitors. For instance, you may need a visitor to subscribe to your newsletter or leave a remark on an article.

What is a “decent” bounce rate?

So what is an adequate measure of bounce rate? This question is a bit difficult to answer; a bounce rate fluctuates to a great extent from site to site and business to business.

Still if you want to get an estimate then for an e-commerce business which requires customers to engage a bounce rate of around 20-50% is acceptable. However, in case you are running a blog on a particular subject, then the bounce rate will be somewhat in the range of 60-70%.

8 Tips to Reduce Rour Blog Bounce Rate

8 Quick Tips to Reduce Your Blog Bounce Rate

Although you might have the idea of how to reduce or lower the bounce rate of your site, below are some quick tips that can help you further:

1Provide a clear navigation of your site

If a client can’t discover what they’re searching for, they’ll take off. So, make sure that your blog is easy enough to navigate and the readers find it extremely comfy in navigation on your complete site.

2Open External sites in a New Tab

Don’t commit the mistake of opening external links in the same tab. Obviously, to reduce the Bounce Rate it is important that a reader stays on your site. If you will send him to another one, then it becomes tough for him to come back to your site. While, it would be much easier for him to change the tab.

3Loading Time and Design

Perfect design with a lesser loading time is the best combo. Be careful about any third-party widgets or content — they weigh down the site and expand load time.

4Make sure that your content is easily readable and understandable

Be cautious about text dimension, contrast, etc., mainly because people today tend to search information on the little screens of cell phones. Therefore, if your articles are not easy to read and comprehend, then you are on the way to increase your Bounce Rate. read how to write a post

5Site Responsiveness

Invest in a responsive outline, which will adjust to any screen size and enhance the client experience.

6Using a Zero Bounce WordPress Plugin

This is a remarkable plugin which works fantastically to reduce the Bounce Rate of a blog. It operates in the following manner – When a visitor lands on your blog from various sources, whether it be social sites or search engines, and he clicks on the back button, (the primary reason for high bounce rates), you can redirect these visitors to any page of your choice. I highly recommend this plugin for your blog as after installing this plugin you may see some great results.

7Search Box and Relevant Links

Put a Search Box at the place on your Home Page, where it is clearly visible. The reader won’t be able to reach the information he wants without a Search Box. Also, post relevant articles. Irrelevant articles will not do anything except irritating your readers.

8Internal Linking

Internal Linking is a must for the reduction of the Bounce Rate. If you are using WordPress, you can use plugins like WordPress Insight plugin to find related posts while you’re writing your blog posts. You can also use SEO Smart Link Premium to auto- interlink posts with your desired keywords. This is the most important tip which will genuinely decrease the Bounce Rate of your blog. Not only this, but it will also increase the visitors’ average time for which they stay on your site, and they will read more of your pages.

So this was all from my side regarding Bounce Rate and the tips to improve it. Apply these tips and experience the difference!

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