Category : Online Marketing

Online Marketing

15 Online Tools which will help you in making your Business Online

Jun 28,2016 / By / No Comment

15 Online Tools which will help you in making your Business Online

Starting up an online venture and wanting it to succeed? This is one dream that some people possess. Online ventures over the years have become a huge success, and numerous people are trying to get higher returns from it. But this road to success can only be reached through persistent determination as well as effective time management. Time plays a very crucial role in building up a base of a brand or any product. Thanks to these 15 online tools that are available in the market which allow you to save time and hence make your business reach up to new heights. Below are a few tools which help you in growing as well as managing your business.

1Managing Your Everyday Tasks

As you’re as of now very much aware, being an entrepreneur requires you to wear various caps. With the release of numerous applications, the work can easily be divided as well as managed and hence you would be able to come up with a higher rate of output. For example, there is an online application called Zapier that allows you to transport data easily while at the same time automating numerous tasks.

Numerous other applications such as Triplt, Echosing and Work have been released to manage your day to day activities. So why not make a profitable use of them to manage your daily tasks?

2Project Management

Trying to settle upon dates for the meeting, getting all your team at a single place and collaborating with your clients, each of this can be a tedious task. But now in the market, there have been numerous tools which can easily help you in carrying out the activity mentioned above. Below I list some of the famous project management tools.

  • Asana: Communicate with your group without email. I must tell you; it is one of my favorites.
  • Wrike: Collaborate and share documents continuously.
  • Basecamp: A very commonly utilized project management tool
  • Evernote: Take notes and sends them to your group.
  • Dawn Calendar: Free logbook so you can never miss a meeting.

3Analysis

On the off chance that you utilize an apparatus like Google Analytics, you can watch out for the wellbeing of your organization’s site. The data Google Analytics gives, tells you where your webpage guests are originating from and what they’re doing on your site.

4Email Marketing

Setting up a marketing campaign isn’t an easy task. However, there are numerous tools available in the market such as MailChimp that make this task an easy process. Tools such as MailChimp allow you to send quick emails to numerous subscribers on a periodic basis. They at the same time provide you with the facility of discovering the profiles of subscribers and also evaluating the best time to send the emails.

5Social Media Marketing

Keeping a record of your social media presence is one of the few tasks for which numerous people or entrepreneurs don’t have time. However, social media is one of the critical aspects of growing your business, and hence you can’t afford to lose your hold on this one. Tools such as Hootsuite and Buffer help you manage while at the same time give you the control of your social media.

6Digital Marketing

With the growth of technology demands and an increase in the needs, you need to improvise your plans for marketing. As this process of marketing online is a tedious task, therefore, why not we lessen our burden with tools such as In bounces and SurveyMonkey, which help you in getting feedback from the customer and hence will help in evaluating what exactly the customers need.

7Accounting

Accounting is one of the few tasks which can’t be overlooked at. However, it is also one of the tasks which consume most time and is avoided by many. However, numerous online tools such as Wave this process become much easier. Whether maintaining a general record or any sort of personal finance, this tool can handle it all. One other software Due.com also allows you to keep a track of the time you spend on the project while at the same time sending out invoices.

Don’t miss: 7 Most Essential Tools for Digital Marketer

8Client Relation Management

The best way to engage in more customers is through providing a high class of customer support. More referrals mean more customers which as a result means more income. Numerous platforms such as Salesforce have proved to be of great help in managing customer relations. Some other tools which allow you for user interaction are Pipedrive, Sprout Social, etc.

9Productivity

Maintaining a business is a diligent work. However, the ones that succeed are the ones who have made sense of how to be more productive. With some Productivity tools like Wunderlist, Producteev, RescueTime, and Pocket, you can deal with your time all the more carefully and remain focused so that you can concentrate on assignments that matter.

10Site Creation/Management

Your site is frequently going to be the major contact a potential client has with your organization. You can undoubtedly make presentation page with LeadPages. On the off chance that you as of now have an extremely impressive site, you can improve it with:

  • LiveEngage: An effective client engagement device that goes right on your site.
  • Optimizely: Test your site to enhance the client experience.
  • Wufoo: Create online structures for your website.

11Human Resources

No matter how impressive your product is or how great your advertisement is, you won’t be able to succeed until and unless you have a decent team which can help in offering a great customer experience. With numerous tools such as TribeHR and Effortless HR, you will be able to find the best people with amazing capabilities.

12E-business

Offering your items online has never been less demanding. With numerous tools like Shopify, Magento, Bigcommerce, Miva Merchant, and the WooCommerce module for WordPress, you can make and deal with an online shop in only several minutes.

13Brand Reputation Management

Warren Buffet very rightly says “It takes 20 years to build an image and only 5 minutes to destroy it.” If you are also one of the people who believe in this thing, then you might consider doing things differently. Gone are those days when knowing your reputation in the market used to be a tough process. Now with numerous online marketing tools such as Social Mention, you can know what is being said about your brand. Also, Google’s tool named ‘ME on the Web” helps you track what is being said about your employee and hence allows you to make choices which will lead to business growth.

14Human ResourcesCorrespondence

Regardless of where you are on the planet, you can now have a worldwide workforce or speak with customers at any time you please. Tools such as Skype, GoToMeeting, Google Hangouts, Speek, and HipChat are all extraordinary assets to help you helpfully speak with colleagues, have a telephone call, or talk with clients.

15Security

With numerous things going on in your mind with regards to the development of your business, the site’s security issue can easily be skipped. Tools such as ‘Hosting’ allow you for safely storing important information online. Similar, Lookout is one of the great tools offering security for mobile.

Aren’t these tools just amazing?

So these 15 Online Tools were some of the wonderful online tools which would help you in bringing your business streamline. These tools would take care of your business from the tip to the toe. They would take care of analysis, management, accounting, marketing and even security of your Business. So, what are you waiting for? Just go ahead and nail it.!

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Online Marketing

Social Media Optimization

Jun 14,2015 / By / No Comment

Social Media Optimization

Make promotions of your website on the world’s favorite online destination that is Social Networking Sites.

Basically, there are three kinds of visitors on your websites- Organic, Direct and Referral.

Organic visitors are those which come from various search engines like Google, Bing etc. These are the most genuine visitors that visit on your website as these are those which enter a search query on the search engines and your link is one of the top links among the list displayed on the search engine pages.

Direct Visitors are those which enter the name of your website in the URL (Uniform Resource Locator) of their PC, Laptop, Tablet or Smart Phone. Like, for example you asked your friend to open your website, or you gave your card to someone etc.

Referral Visitors are those which visit your websites because of referrals. E-mail marketing, Social Media Optimization etc are included under this category. And this is the topic we’ll talk about under this article.

Social Media is a platform from where you can drive a large traffic on your website. These may be Facebook posts or Tweets or any other post on any other social media sharing websites. You must have seen a lot of times, people sharing different links on Facebook; this is nothing but a way to promote a website on Facebook. The titles and content are so interesting that youth is not able to stop itself from opening and reading the same, these articles are further shared by others and the website gets promoted. This is what we call Social Media Optimization.

Facebook contains more than 1000 million active users, and hence anything on it takes a fraction of seconds to become viral.

Create A page: The very first step to start Social Media Optimization is promoting it on Facebook by making a Fan Page on Facebook. One can easily create a Facebook fan Page and that page is connected to the owner’s personal account. This means that you’ll have a single Login to access both of his accounts. Once a person has logged in, he can switch to either of the two accounts, that is, either his own personal account, or the account of his website Fan Page. It is extremely simple to create a FB Fan Page.

Click here to create a FB Fan Page.

After creating it, promote it on your Blog. Also update it regularly.

1Share Links and Multimedia:

The second thing which can be done for Social Media Optimization is share links and images etc on Facebook. Sometimes your website may not be able to fit some videos. Facebook is the place where your videos will get more value. People will make it viral if it is enjoyable and will like and comment on that too. Similarly, post enjoyable links which are fun to read and share. This is also a part of Social Media Optimization.

2E-Mail marketing:

Bulk e-mail marketing is also a way to promote your website. Write some good content and mail it to a large number of people with the link of your website. Make them curious to open the link.

3Other Social Media:

Other option like sending the link on WhatsApp is also a trending way to promote your website these days. People are frequently using this way of Social Media optimization to promote their website socially.

So these are some basic ways which can be used to promote your website on Social Media. It will definitely help you to increase traffic on your blog and hence you can make more money.

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Online Marketing

Search Engine Optimization Tips

Jun 1,2015 / By / No Comment

Is just developing a website more than enough? The answer is NO. Search Engine Optimization is a must after developing a website.

If we think properly, we’ll realise that we never develop a website just to post articles on it; rather we create a website to promote it in the best possible way and to make it a brand. We basically want to create our name and earn through various advertisement sources. So obviously, before applying for any advertising network, it is a must to have a good number of visitors visiting our website regularly, ie, we must have a decent traffic on our website. And to bring traffic on our website we have to do Search Engine Optimization.

So let’s see how we can get a huge number of visitors on our website. As the maximum visitors come from Search Engine, we need to optimize our website so that it is displayed among the top links for various keywords. The technique which is used to bring our website from the last pages of Google to the first page of Google is known as Search Engine Optimization (SEO). Search Engine Optimization is a necessity to generate traffic on our website.

So, here are some tips to help your website get noticed.

Search Engine Optimization Tips

1Research and Analysis:

For On Page Optimization, research of keywords is a necessity. Many a times, while writing a post, you already include some keywords unknowingly. But you need to find other related and relevant tools too, by using various tools and techniques to make your blog a big hit. The best tool to find perfect keywords for your article is Google Adwords Keyword Tool and Semrush. You can even spy on various other websites of the same field as yours, to see on what words they are aiming to bring traffic on their blog.

2Utilize those keywords sharply and frequently:

Once you’ve searched for a couple of relevant and most searched keywords, you need to utilize them in the best possible way throughout your article. Use them frequently, for example, if you have written an article of 20 lines then you should use that keyword approximately 7-10 times. Also, the place where you’ll use them also matters a lot when we are talking about Search Engine Optimization. Place them where they’ll give the maximum impact on the crawlers which are used by Google to index your content. Try to use your keywords in the following places-

  • Title
  • Title Tags and Meta Descriptions
  • Headings and Subheadings
  • Anchor Text
  • Introductory Sentences
  • Concluding Paragraph

Be cautious. Don’t try to be smarter than Google by filling your content with n number of keywords, even at the places where it is not required at all. It will not only annoy your followers, as it becomes difficult to read, but you will also be penalized by Google, and you’ll be banned from Google Adsense for several months.

3Optimize your images:

While optimizing your site, you not only optimize your articles but it is equally important to optimize your images. Search Engine Optimization plays a vital role for both text and images. Whenever you upload a picture, don’t forget to include keywords in the title, alternative text and the description.

4Inbound and Outbound Links:

While writing keep all your past articles in mind, which you’ve uploaded in near past, and give the links wherever you find relevance. If you find that any of your articles relates with your current post, add its link then and there. It will create more of inbound links which is also a plus as Search Engine Optimization. Also, if you want to mention an article of some other website, give its link, so that it becomes easy for your visitors to surf.

Search-Engine-Optimization

5Give Subscription:

Provide your readers with the opportunity to subscribe your blog. You must give an option to your followers to subscribe to your articles via emails. This will give an instant notification to your users regarding your recent posts even if they don’t come to your website regularly.

6Promote through social media:

You must also promote your website through various social media. You can easily do this by creating a fan page of your blog on Facebook and promoting it immensely.

By the above mentioned simple and easy to follow tips on Search Engine Optimization, you can increase your rankings in Search Engines and can get higher traffic.

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