Tag Archives: blogging

Blogging Tips

Why Heading Tags are Important for On-page SEO

With the continuous evolution of numerous ranking algorithms, the parameters of ranking are changing consequently. Now there isn’t any single parameter that influences the ranking of a page on Google. Subsequently, parameters which were once considered as important are not so anymore, while numerous new factors have come into play to decide the ranking of a page on Google. Today, Google works on 200 Factors which influence the ranking of a website on this World’s No. 1 Search Engine.

Heading Tags are what are used to differentiate the heading from the main content. For the web designers or web coders, these are also called as HTML header tags or SEO header tags. The most important heading tag is the “h1” tag while the tag which holds the least importance is “h6”. These tags follow a top-down hierarchy and leaving any of the tags forms a structure which is not SEO friendly. What numerous people tend to focus is on the direct impact of the heading tags in the SEO, but they are unaware of the fact that the heading tags have more of indirect effects on the ranking.

Saying this, ‘Heading Tag’ is an important aspect of SEO. It helps the Search Engine know what the page is all about. However, over the time, the influence of heading tags in page optimization has reduced, but it still plays an important role if the industry experts are to be believed.

Why is Header Tag Important in SEO?

If we see practically, then header tags make your document physically appealing and easy to peruse. They provide a structure to your content and hence make it fit into any format or screen. Due to the structural view of the content, your page tends to rank higher in search results and thereby generates significant traffic.

Now, you must be getting a thought that there are numerous pages which do not have a structural layout but still rank higher in search engines. The answer to this question is that these pages already have a good traffic associated with them and might also have sufficient backlinks in them.

Don’t Miss: 10 Common SEO Mistakes Everyone Needs To Avoid

Why Heading Tags are Important for On-page SEO

Now let us go through some advantages that Heading Tags provide you with concerning SEO:

1Increase Relevancy

While searching for information, the web spiders tend to move around and compare the keywords present in the Heading Tags. If a match is found, then the spiders tend to index that page into the search list. Hence, having a Heading Tag helps the web crawlers know whether the page is related to the information being searched. It tends to compare the Header Tag with the associated content to check for relevancy.

2Helps in Keywords Consistency

Although not a major part of SEO, but keywords consistency does help a little in page rankings. While crawling through the page, the web spiders tend to check for keywords’ consistency in the Header Tags as well as content associated with the headers.

3H1 tags are of utmost importance

The h1 tag is the most important of all tags amongst the header tags. This tag should never be skipped while creating a blog or page. As the title of the page, this tag also provides some description with regards to content. The web crawlers read this information to see what the page is all about.

4Increase User Experience

Now this is what all the search engines aim at providing the users. User Experience is of utmost importance and as mentioned above header tags tend to increase the same. With a structured layout the users can read and comprehend the content and thereby the bounce rate of the site is lowered, which results in an increased user experience.

5Humming Bird Perspective

An update to the Google algorithm, which is known as the Hummingbird update has been included. This update aims at seeing past keywords and realising the intent of user after doing a particular search. Therefore understanding the user’s mind and formulating an appropriate heading tag will help you increase your rankings. For example, you can think concerning users and formulate a question that the user might ask for. After this, include that question as your header tag and answer that question in the content body.

Don’t Miss: 7 Ways to increase your traffic

Practical Usages of SEO

  1. A properly structured document tends to help the user navigate quickly across numerous sections.
  2. It provides a quick overview of what the content is all about and hence the user can know if that is what he wants even before reading the entire content.
  3. As mentioned myriad times in this article, the intent of using a header tag is not to increase the SEO ranks but to focus more on the user experience and the structured view of the documents which ultimately makes your readers happy, and he gets converted into a frequent reader from a random visitor.

Never Perform These Mistakes While Including Header Tags

  1. Do not try and include unnecessary amounts of keywords in your heading tags. Make it precise and easy to understand. By this I mean that do not opt for Keyword Stuffing in your Heading Tags.
  2. Keeping in mind and avoid using more than one ‘H1’ tag on a single webpage, as this gives an impression that you are trying to include more keywords on a single page. Wherever required, try and divide your content into two separate pages with single heading tags. This appears to be more meaningful to the web spiders and the visitors.
  3. Try and not use any heading as a hidden text as these calls for a penalty on your page, and your page ranking might drop. This penalty may even rise if your hidden component tends to affect SEO.
  4. Try and avoid any repeated heading on your entire blog or website. This is a good practice to have different uniquely structured heading tags on your website.
  5. Never write similar content both under the h1 tag and the meta-description tag.
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Make Money Online

How To Make Money With Clickbank Affiliate

While most of you would think ClickBank as yet another affiliate network, it is more than just that. It is a platform where both the manufacturers and the affiliates can make money without the utilization of huge paper works.

From the affiliate point of view, this program is fairly simple, and anyone can enrol in the same, create his unique affiliate links for numerous products listed on the site and start pushing traffic. You will see all that you earn in real time mode.

From a producer or manufacturer point of view, it provides them an e-commerce platform where the product owners just need to add their products and rest will be handled in by the ClickBank owners. They will manage all the technical stuff for you and choose the affiliate program for it.

However, keep in mind that for these services ClickBank will take 1 dollar plus 7.5% of your total sales. This might be a good option for small-scale sellers, however, once you start making enough profit you would want to step out of this system.

Working as an Affiliate

The best approach to make most out of ClickBank is to work as an affiliate.  However, this task is not as simple as you think. You need to do some initial research, select best products and promote them sufficiently to make a decent amount of money.

Some other Affiliate program to earn more money

  1. How to earn money from Amazon
  2. How to earn money from Flipkart

earn money from clickbank

To start earning through ClickBank you need to follow 2 major steps:

1Choose the Best Product

Before you begin your work as an affiliate, you need to do some research just as you perform keywords research in SEO. Until you get the best product to promote all your promoting skills are of no use. There isn’t any benefit of promoting or pushing traffic to a page of a product that doesn’t sell. Therefore, first choose wisely which products to promote.

Also, try to be a bit practical in your choice and think that which product will drive more traffic. Instead of choosing a wedding product, go for a fitness supplement as it is what more people will buy. A wedding product might provide you with a tight income, but you won’t be able to scale up as high as you can with a weight loss product.

Once done the next step in your money making venture is to start building affiliate links. Also, try and maintain a tracking ID with each of the affiliate links that you generate. In this way, you will be able to keep track so as from where the maximum of your income or traffic is coming. Once done with this process the next step is gradually building traffic.

2Driving or Building Traffic

What do you mean by building traffic? Simply, it is exposing your products to the right audience and hence making them purchase the same. There are numerous methods of driving in traffic and building audience. These methods include-

Recommended For you: 7 Ways To Increase your website traffic

  • Own a Blog or a Website

Although there are many other methods of promotion the best way is to own a Blog or a Website, where you can paste links or banners. This is the best way to increase your income significantly, as you will know who are your target audiences and what all they like. Hence, in case you own a page related to fitness, then promoting a product related to supplements would be a smart choice.

Read More: Which CMS is Suitable For Your Website

  • Adopt Social Media and E-Mail Marketing

Don’t be disappointed if you don’t have your website or blog to start with making money with ClickBank. You can even promote the products through social media marketing and E-mail marketing. Just include the links and the banners in the E-mail of the products that you are trying to promote. In case you have a huge number of followers on Twitter, Facebook, etc. then you can utilise your popularity to drive traffic to the website.

  • Building a Subscribers’ List

This is one of the effective methods that numerous people are utilising. You should build your own subscribers’ lists and send them regular updates with regards to the products launched on ClickBank.

However, try and focus on one concept only and do not over complicate the things. Adopt the method you are most comfortable with.

  • Increasing Your Conversion Rate

Now this is the step where most of the people tend to lag. As I have mentioned in my previous articles, driving traffic is one thing but converting that traffic into readers is another. If you are successfully able to turn the traffic into your buyers/readers, then you can make massive amounts of income. To do so, you need to have the mentality of ‘Value before Sales’. You need to gain the confidence of the visitors and show them why they should trust you and buy a particular product. Pre-sales is very much important for generating a decent income.

The best way to increase the conversion rate is to gain more confidence, which can successfully be achieved through E-mail marketing and techniques, mentioned above. Before selling a particular product to the customers, try and incorporate lines so as to why the people should buy the product? What are the drawbacks of the product? By doing this you will gain trust of people and they will depend on you for a transparent purchase.

What I mean to say is that you need to separate yourself from other affiliates. You need to build a rapport and relationships with individuals who will gradually increase your income in the long run. What makes affiliate marketing a successful affair is that you neither need to manufacture the product nor need to handle any complaints etc. However, if you are transparent with the consumers and are helping them get knowledge about the benefits and harms of a particular product, you automatically are standing out from rest. After this, they won’t be left with any reason to not to trust you. More people you gain the trust of, more consistent is your income.

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WordPress

3 Important Factors For Choosing Best WordPress Hosting

Are you thinking about launching your WordPress channel? If yes, then you might probably have numerous things going in your mind. You might require a great domain name, plugins, an eye capturing the theme and the most important the WordPress hosting service.

You need to think about numerous parameters before settling on to a hosting provider. You would not want your website to face any issues as it would be bad for business. You would not want your website to be prone to hacking and other threats just because your service provider wasn’t so much concerned with regards to your security.

Today we uncover some of the things that you need to keep in your mind before settling on a choice of WordPress host. The hosting will ensure that you get best of the services and release your site with a bang.

Don’t Miss: How To and Where To Buy Cheap Domains For Your Blog

How do you choose the Best Host?

Word Press requires minimal requirements, and you just need to have the latest version of My SQL, PHP, Apache a bit of a disk space, and you are ready to go. Before you start searching for a web host, you need to make a list of things that you would require for your business. Ask yourself:

  • How many sites would you host?
  • Does your web host support or provide any web scripts other than Word Press?
  • Is the disk Space offered sufficient for your use?
  • Would scaling to a higher package be an issue in case you reach a tipping point?

Have a solid business strategy in front of you before settling on the features that you would require in your business. Once you have finalised the business plan then only decide upon the components that you would need; one that would meet all you requirements.

Keep in mind that not each Word Press host is a good fit for your business, regardless of the features that they offer. For example, a shared hosting is sufficient for a personal blog, whereas a magazine company that draws millions of traffic would require managed hosting.

Don’t Miss: How To Choose The Perfect Niche For Your Blog

3 Important Factors to Keep In Mind For Choosing Best WordPress Hostings

Although you might have got an idea about choosing the best host, there are three things that you need to consider while settling on any choice:

1Backup Plan and Customer Support

Whether you select any web hosting, you need to make sure that they provide a good customer support. During the initial phase of setting up your business, you will need to call your service provider many times. This one thing is inevitable. You cannot just leave this parameter as you will require your host to help you in times when your site goes down, or you have an overflow of traffic. Whatever web host you settle on make sure that they have a quick and responsive customer support. Determine that whether they can solve your issue in time or do they take ages to solve even the thinnest issues.

One more thing to take into consideration is what backup plan they offer. This can be one of the critical aspects to consider as you wouldn’t want all your data to be lost just as your site goes down or there is some error.

2Price

Many people get sucked into the trap of web hosting companies that tend to offer ‘unlimited’ plans, with unlimited bandwidth and unlimited disk space. We would caution you to stay away from such web hosting provider as they tend to give you a congested shared hosting plan with benefits that don’t even last for a year. Provided you have the list of features you require you can compare them with the cost of hosting. Spending a 100$ per month for hosting a personal blog without any revenue would be a foolish choice, but you also cannot expect added security and data backup in a plan worth 2$ a month. Keeping your budget under control, you can start small by taking a shared hosting plan from reputable hosting companies such as Blue Host. Then you can gradually expand as your business grows and go for a managed hosting which is considered as the best choice.

3Types of Hosting

Now before settling on the hosting, you need to know what the difference between various hosting types is. There are primarily 4 types of word press web hosting:

types of webhosting

    • Shared Hosting:

The most widely recognized and least expensive of all hosting type, this type of hosting includes many websites being hosted on a single server. Ordinarily, the costs will drop to as low as $3 bucks a month because the total expense of the server is shared amongst you and the other owners. Also, be mindful that the initial cost might be small but over the time these expenses tend to see a rapid increase. Therefore, you keep yourself prepared regarding this. Companies offering this hosting include Blue Host, Dream Host, Go Daddy, etc.

    • VPS Hosting:

VPS refers to Virtual Private Server and is a hosting type in which you get your virtual server. This kind of hosting makes use of cloud technology, and there are some servers hosted virtually from a single computer. In this type of hosting, you would never share your resources with anyone therefore there would be an increase in speed and you can get added applications and privilege. The cost of such hosting lies in between 20$-60$ per month. Companies offering this hosting include Blue Host, Dream Host, Go Daddy, etc.

    • Dedicated Hosting:

Dedicated hosting refers to the hosting where you have the computer server all to yourself including the hardware. This is one of the most powerful hostings as here the computer hosts only one server i.e. your server. This type of hosting is particularly beneficial for large companies with extensive requirements. Most companies tend to use a hybrid of VPS and physical hosting which turns to offers even more powerful features. The cost of this type of hosting is general $100-$200 depending upon the features requested. Companies offering this hosting include Blue Host, Dream Host, Go Daddy, etc.

    • Managed WordPress Hosting:

This is one of the most popular Web hostings for the WordPress users. This is because the companies which provide these types of hosting tend to deal with WordPress script only and do not work in any other domain. You get numerous added benefits and features for about $30 per month which is the industry average. Companies offering this hosting include WPEngine, Pressable, etc.

Let Us Conclude:

Choosing the perfect plan and web host for your word press isn’t as tough as it seems. You just need to get a list of features you require and determine the maximum amount that you can pay for the same. You don’t need to spend A lot of money to get the essential benefits; you can start small and then upgrade to a better plan if and when needed.

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Blogging Tips

What is Pogo Sticking – Hurting Your Website Rankings

What is Pogo Sticking?

Alright! So, you have included all your target keywords, optimised your content and are now ranking on top in the Google Search Results. However, within a time of a week or two, you saw a considerable drop in your ranking and have no idea what just happened? You may have suffered from a problem named ‘Pogo Sticking’. While this word may sound like fun, this is one of the most common problems that is seen in numerous search engines.

Technically “Pogo Sticking” occurs when a user performs any search, clicks on a result very quickly, and then presses the back button and visits another link.

So, simply, ‘Pogo Sticking’ can occur when a user performs a search, clicks on one of the links provided, does not find the content he was looking for, gets unsatisfied and hence retreats to the search results and opens some other link.

If this becomes a common situation, Google will decide upon the fact that you are ranking higher without any reason and your ranking will considerably drop. From an algorithm point of view, you don’t belong to the top of the list if your content is not what users are looking for.

Causes of pogo sticking

Common Causes of Pogo Sticking

There are numerous reasons so as to why your websites or blogs might be affected with pogo sticking. Since this problem only results due to the non-satisfaction of the customers, in order to avoid this issue you must know some of the common causes, which include:

1Non-match of content and title:

This is one of the major issues for pogo sticking. For example, You tend to write a blog on “Health Benefits of Apple” but none of the health benefits are mentioned explicitly. This is one of the causes of pogo sticking, where the bounce rate increases (How to reduce bounce rate) and thus leads to pogo sticking.

2Spams

Very small articles or generalised content which is of no use to the person visiting your blog, again results in pogo sticking.

3Grammar and Spelling Errors

The wrong framing of sentences or standard grammatical errors tends to irritate the visitor, who as consequences tends to leave your site without reading anything further.

4Slow Loading Time of Site

As we all know, this is the world which runs at an enormous speed. People are becoming fast and their lives are becoming faster. And the biggest point at which anyone and everyone gets irritated quickly is slow internet speed and slow loading of sites. Therefore, nobody needs to waste his time on a website that takes a minute to load. Assure that the server on which your site is hosted is fast and the loading time of your site is like just on a click. It must not take more than a few seconds.

5Number of Pop-Ups or Wrong Position of Ads

Users get annoyed by a high number of pop-ups that appear as soon as they visit your page. Wrong placement of ads which results in decreased visibility of content is another reason for pogo sticking.

6Poor Website Design and User Experience

Again a poorly constructed website with shabby work tends to push the visitors away. An easy to navigate design and articles displayed in a sequential manner are loved by the users. Your blog and its design need to appeal them.

How to Fix the Pogo Sticking Problem

To reduce pogo sticking on your web page or blog, you will need to prevent your visitors from turning back too quickly. To accomplish this task, you will have to get into the readers mind and find out what exactly do they want.

You should write for the readers and invite search engine to send you traffic. For this, you should include less of focus keywords and more of the latent semantic indexing. LSI is what helps search engines rank your web page. Therefore, write for the readers but keep in mind the SEO too.

Some further tricks to reduce Pogo Sticking include:

1Select a Good Welcome theme

One of the most important things that allow your visitor to remain on your website is the welcoming theme. There are numerous WordPress themes available, most of which are free of cost. Your welcome theme must be the last thing that is pushing your visitors away and causing the problem of pogo sticking. Getting the best theme won’t guarantee the elimination of pogo sticking, however, it will reduce one of the factors responsible for same.

2Introduction to Your Content

Your title is the door while the introduction to your post is the greeting with which you welcome them. Once entering through the door, the visitors may leave if they don’t get a proper welcome or are not able to relate to the topic. To reduce this behaviour of visitors try to give as much importance to the introduction as you would to the title. Maintain a perfect symmetry amongst the title, introduction and of course the body of the article.

3Try to include relevant Sub-Headings

Most of the people tend to scroll down through the content just to go through what all is included. For such skimmers try and include relevant as well as catchy headlines which they can relate to. This will give them the general outline of what the article or content is all about. Once done this will help them to stay on the page and peruse further.

4Try and use Images

One thing that attracts most of the audience is the images. Try and utilise relevant images that are eye catching and draws the visitors’ attention. Once the attention has been acquired, the user will by default try to find about what is the image all about and hence your bounce rate and pogo sticking issue will be reduced to a great extent.

5Do not include misleading Keywords

Never try and include anything irrelevant or ambiguous in your articles. Once the user finds out that your article is nothing but full of spams, he will immediately click back and you might never see that user ever again.

6Try and Avoid Pop-Ups

As mentioned earlier, pop-ups are one of the most annoying things that a user experiences after opening a web page. Never allow pop-ups to appear directly on the welcome page, this drives away the visitors while at the same time increases pogo sticking.

Try to include these pop-ups on later pages and if the pop-up plug-in doesn’t allow you for switching the appearance of pop-up consider using something professional. As a good practice, you should try and place the pop up at the time when the user is about to leave your page or after spending some x amount of time.

You may find that your page ranking has slipped from #1 to some position lower; this may be due to other reasons also. However, pogo sticking is one thing that you shouldn’t ignore.

This is a brief elucidation regarding Pogo Sticking from my side. I hope you’ll like it and of course, it would help your blog to regain its position in the Search Engine results.

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Blogging Tips

How To and Where To Buy Cheap Domains For Your Blog

Numerous internet users, bloggers, writers, entrepreneurs, etc. come across one common problem when they start their website or blog. How do we save in on a domain name? To answer to this major and the most common query, I have come up with some factors and their solutions. There are numerous factors that play a role in deciding the price of a domain name. Just like the number plate of a car, in case you want a Premium Domain Name, it is bound to cost you more.

One thing that additionally we observe is that people usually buy the domain and get it registered at the same place. I wouldn’t say that this is something that shouldn’t be done, but what I want to lay emphasis upon is that you should get the best of each of the two services. In case you’re finding both your needs satisfied at two different places, then you should probably go with it. This will provide you with an added security that even if your hosting account is hacked into, your domain name would still be safe.

Don’t Miss: How to select a good domain name for your blog

Before buying a Domain Name, you should consider numerous factors and then compare them with others before settling on a choice. Below I mention you the five most famous companies which offer the best in class hosting services, at affordable prices:

1GoDaddy

This web hosting company has been able to sneak into every list related to web hosting services. Though the most controversial web hosting organisation on the planet, GoDaddy.com had seen tough times in the year 2012, however, has successfully recovered from the same. The company offers its web hosting facilities at a rate as low as $1.99 a year, however, has too much of hidden costs. The actual first-year price is $10 while from the subsequent years it rises to $15(See the ‘too much’ hidden cost I was talking about). However, the quality of service it offers is second to none and there is no reason why you shouldn’t give these domain registrars a try.

2Domain.com

This domain hosting and registration provider has plans starting from as low as $9.99 a year. It offers one of the cheapest registration services and has numerous plans for you to consider. Its .org domain is priced at $8.99 a year and a .mobi domain is at $2.99 a year. This domain provider offers too many services at very affordable and nominal charges. It offers numerous payment methods which include PayPal, American Express, and MasterCard.

Also Read: How to select a perfect niche for your blog

3Name.com

This organisation has .org, .net domains starting at a price as low as $10.99 a year. However, don’t think that they won’t provide you with quality service at this price; they have one of the best customer support as well as services in the area of web hosting. They aren’t the cheapest, still have huge numbers of customizable plans for you to try and purchase according to your needs. They also offer you the choice of getting some expired domain names which are a bit costly but you may end up getting the one that meets all your needs.

4Namecheap.com

Namecheap.com is another one of the popular hosting sites which offers the ‘.com’ Domains at a price of $10.98 a year and a .net and a .org domain at a rate of $11.48 a year. Their customer support, as well as the services offered, are worth appreciation. The only hidden cost that they have is of 18 cents which is required for ICANN registration a year. So, it is one of the best alternatives to GoDaddy domain. Also, you can benefit from numerous offers that they offer which include Facebook and Twitter contests where you get a web hosting at the cheapest price.

Some of the facts for you to know while searching and buying a Domain are:

A Domain Name which is precise and short will dependably cost you more. For example, domain name www.blog.com will cost you more, firstly, because the word ‘blog’ is used and searched by many and secondly because it is followed with a ‘.com’. Therefore, people tend to go for alternatives such as adding ‘the’ before the name, just as to lower the price of the domain name. However, note that www.theblog.com will result in lower performance than simply blog.com.

  1. New TLD’s: There have been numerous top level domains that have been registered and released as an alternative to .com, therefore, consider utilising these will cost you less than going for something as common as .com. Some TLD’s released lately are .guru, .design etc.
  2. Also, if your domain name consists of misspelling or special characters such as #, _ etc. you tend to lose traffic, so keep this in mind too.
  3. Always verify with your domain provider that whether they are registered with the ICANN or not. It is a standard check that comprises of numerous in-depth checks, which helps you know that the company is committed.
  4. Make sure that you have full control over your domain. There are many service providers that do not allow you to make changes to your Domain and hence for changing certain things you need to write to their customer support.
  5. Also, make sure to ask your domain provider whether they charge any transfer fees i.e. transfer from a .org to a .net domain, etc. Some providers even charge a release fee.
  6. Also, never register your Domain Name in the name of someone who is likely to forget to renew the Domain and the Hosting. They might be more tech savvy than you, but you will lose your site if they forget to renew the membership on time.

Summarising

Consider the price, the amount of control you get, ease of access you have and the customer support they provide before settling on the final deal.

Also, if you want a fair idea of the cost, I would say that you should be able to get all of the above services under $20 provided you do not have a very high traffic and your website or blog is not greater than 50 MB in size.

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Blogging Tips

10 Common SEO Mistakes Everyone Needs To Avoid

Now you might have started your blog, and you must be searching for some tips and tricks to drive traffic to your Blog using Search Engine Optimization. But, before you move towards the tricks, let us go through some common mistakes which you must avoid while optimizing your website. Over the years, the concept of SEO has gained much popularity, not only in large-scale companies but also in smaller ones. People are regularly incorporating numerous SEO tools in their website to drive more traffic and hence increase their customer base.

However, in the recent years SEO is facing a major challenge and its ability is questioned in driving traffic to the website. The reasons for this failure are innumerable, with the prime one being the lack of proper knowledge. Below we mention some of the common errors that people are making with regards to SEO –

common-seo-mistakes-blogger-should-avoid

10 Common SEO mistakes 

1Numerous Versions of Home Page

One of the major mistakes that people make is serving a duplicate version of their home page to the web crawlers. The search engines treat these duplicate versions of the home page as duplicate content. Although most of the time the engines figure out a different version if met, why to make search engines think when you can go the other way round. To find any duplicate version of the home page click on the website logo and see whether it leads to the home page of your website i.e. www.abcd.com or an internal link such as www.abcd.com/index.php.

2Un-Optimization of Title Tags

Almost every one of you might be familiar with the title tag. One of the most common errors that people make is labeling their title tag as ‘Home’ or ‘Home Page’. The title tag plays an important part in the SEO and hence it has to be given utmost priority. This title tag is responsible for your page ranking and customers, or potential users see this tag in SERP while the view your listing. So in case you want your web page to be ranked as ‘Home Page’ go for something meaningful.

3Duplicate Title Tags

Again you might think that it is silly that someone would have duplicate title tags on their website, but believe me, it is one of the common mistakes people make. Numerous websites of smaller companies do have the same title tag on each page. So in case you want every page to be ranked with a similar keyword try avoiding any duplicate title tags in your site.

4Having Duplicate Content

This is one of the most difficult issues to take care of. During auditing, it is often found in sites which have been designed recently. This problem is raised in case a poor CMS system has been utilized, or SEO hasn’t been incorporated during the initial architecture design of the website. One of the approaches to ensure no duplicate content is to use the Google Webmaster Tool if your XML sitemap is accurate and complete.

5Numerous Links from Your Home Page

Having link equity is beneficial for your site. Link equity should flow like water down the channel and hence should be controlled. However, in case you end up having too many links down your site you are dumping this water into a colander. The flow would still be present, however; each link would get only a tiny share. Make sure that ‘too many’ links are not present from your homepage as this will result in the division of equity.

6Un-crawl able or Un-linked site

In case, you tend to have a website through which the search engines cannot crawl or move through then you have a problem. You can find this problem by reversing the process you used for finding duplicate content. In case, you have listed 10k pages into your sitemap, and Google has indexed only 9 out of them then there is some issue. You can also use numerous crawling tools for example ‘Screaming Frog’ in case you do not trust your sitemap. There is also the conventional way of using ‘Site:’ command to see all the pages that Google has indexed.

7Unreasonable Expectation Out of SEO

Gone are the days when you could exploit the loopholes present in the algorithms to rank your page higher. Now in case you want to get up higher on the list you need to deserve it honestly. Take a look onto your website and if you think you deserve it, then SEO will help you reach it. But in case you have a poor UI, your design is outdated, and costs are too high you need to get these things straight, and then you go for SEO. Unlike old times where you could do the SEO and generate a considerable amount of money, today you need to spend money and resources, and then you can be great at SEO.

8Focusing on Link Quantity over Link Quality

Bloggers try to do anything and everything just to drive traffic to their website. And this is the reason they do extensive external link building on various websites from which they try to get traffic on their website. Trust me; one quality link will play a far better role in driving traffic as compared to hundreds of low-quality links. So, you should rather focus on getting relevant links from high-quality sites instead of just creating lots of irrelevant low-quality links.

9Incorrect Keyword Selection

The most common mistake which is done unknowingly is during the selection of keywords. Keyword selection is not just a one day task. You need to surf well before you make a choice regarding the keywords you’ll be using to optimize your site. Work hard and come out with the best keywords for your niche. The tool you can use is SEMRUSH TOOL. It would help you in making a right choice.

10Improper Analysis

SEO is not just driving a massive amount of traffic; instead, it is also about the rate of conversion. It is imperative that your visitors get converted into your readers. You should make the best use of Google Analytics tool so that you get to know that what more can be done to take your blog to a level where more people get converted. Track your visitors so that you know that at what point you must focus more and put in more efforts.

What Can You Do In Respect to these Issues?

In case you are an owner of a website then it is your duty to perform some checks on your website. Learn a bit about SEO and hence check the links that your SEO team is building for you. Always try to get a second opinion. Get soft wares such as Google Webmaster, Google Analytics to help you out. Don’t let all your efforts of SEO go to vain.

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Blogging Tips

9 On-Page SEO Techniques That’ll Boost Your Rankings

Before we learn about various tips and tricks of On-Page Optimization, we need to know what exactly On-Page optimization refers to. On-page SEO refers to all the procedures and steps that can be implemented within a site and in its code which ultimately help in improving the position of a website in search engine rankings.

There are numerous ways to increase the rank of your blog in the Google index. One way is to make significant changes on your site or on your web page which will help you achieve a higher ranking. These changes or modifications done to your website are known as ‘On Page Optimization Techniques.’

If you would talk to any person regarding on-page optimization, then he may refer On Page Optimization as Meta Tag writing and utilization of numerous keywords. These are also relevant components related to On Page Optimization, but On Page Optimization does not end with these two steps only.

points to do for on page seo

Now, below we discuss numerous parameters utilized for On Page Optimization of web pages or websites.

1Optimizing the Permalink

First of all, a permalink is a link that comes after the Domain Address. For implementing a better SEO, you need to structure your permalink efficiently. In case you are having a very long permalink or an automatically generated permalink then switch to a shorter one, and if possible include one or two keywords into it. Sometimes the permalink generated is dynamic in nature which means that it changes every time one visits the web page. This poses a huge problem for the bots in indexing the pages. Let Google know what the blog or article is all about by including relevant texts. For Example- www.abcd.com/guide-to-on-page-opitimization. This will help produce a better-optimized result. Cutting the long story short, you must edit the permalinks of your articles and make them proper relating to that particular article or its heading.

2Take Care of Your Title Tag

Title tag plays one of the most vital roles in your On-Page Optimization. You need to have an SEO optimized title for your site to rank up higher. Few things to keep in mind while designing the title of the web page include:

Try and go for relevant and easy to understand title.

Include target keywords into your article.

Try and include the keywords at the beginning of the title. However, don’t try and unnecessarily fit the keywords in the beginning. Try to make it look natural and hence get maximum benefits of SEO.

3Role of Meta Description

Google back in the year 2009 stopped using Meta description as a parameter for deciding the rank of the website. Now these Meta descriptions are utilized to create snippets in SERP. You can include keywords in your Meta description to make your snippets look beautiful. However, don’t unnecessarily fill in the keywords as they would not help in increasing your page rank.

4Make Use of Headings

In your articles, H1 tags or the Heading 1 tags are very important. You need to construct these tags in an SEO friendly way. Try and use each of the heading tags in a sequential manner i.e. first, h1 then h2 then h3. Including primary keywords in the heading also helps in achieving a higher rank, however; this inclusion of keywords shouldn’t be overdone.

5Content Optimization

To optimize the content present on your website make sure that you keep in mind the following points:

Writing content in a descriptive format: Make sure that you write the content in a descriptive manner with lots of facts and information. Google tends to love the content that has been well explained and is easy to understand.

Try and go for interlinking: You must never forget to have an interlinking within your content. This overall improves the structure of your content and helps in engaging the users for a longer interval of time. Many popular websites such as Wikipedia tend to incorporate linking into their website.

Go for uniform and Natural Sprinkling of Keywords: Try and utilize the keywords in a uniform manner so as they don’t break the flow of an article. Try and include the target keywords in the first paragraph of the content as it is from where the bots get a reference to what the article is all about.

Try and write for your readers, not for the bots. This means to write an article that is easy to understand. Don’t just focus on getting a higher rank. Remember, for a long run, you need readers and not just visitors. The high-quality content of your blog and perfect and proper interlinking will help you in converting your visitors into frequent readers. They would visit your Blog again and again once they will like your content and information.

6Increasing the Site Loading Speed

Google tends to love those sites which load at a faster rate and hence provide a great user experience. And yes, this is one of the criteria for ranking your page higher in the Google algorithm for page ranking.

7Mobile Responsiveness

As numerous devices are nowadays used to browse through websites, it is important to see and make sure that they open in a similar way on every device. Make you site responsive so that it displays in like manner across each device. Mobile Responsiveness means that your site takes the size of the device in which it is opened, whether it is a mobile phone or it is a tablet.

8Optimizing Your Images

While optimizing the content on the website don’t underestimate the power of images in driving traffic to your website. Images play a vital role in increasing the overall traffic to your blog. Hence, try to keep the image tag optimized and label it with target keywords. This helps in increasing your overall rank on the Google Search Index.

9Concept of LSI

Nowadays, LSI or Latest Semantic Indexing also plays a pivotal role in increasing the overall rank of your website. LSI refers to matching or similar keywords, for example, Search Engine Optimization, Free Traffic, Organic SEO, etc. These LSI keywords are known to have their weightage and hence add up to the total score of your website, thereby resulting in a higher rank of the same.

Don’t miss: 10 Off-page SEO techniques

Applying On Page Optimization techniques is the first step of your SEO campaign. Google primarily ranks a website by its On Page Factors rather than Off Page Factors. Therefore, this step is the most important of all the SEO techniques. The tips mentioned above are sure to help you get started on optimizing your page suitable to rank up higher on Google index. Hence, initially, you can win Google on the grounds of your On-Page SEO, so just implement the above tricks and see the happening results.

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Make Money Online

Best Way to Make Money Using Fiverr and SeoClerks

Making money online has become one of the favorite trends that most of the people are going for. And why wouldn’t they? There isn’t any harm earning some extra income by doing something apart from your regular jobs. There are two very popular websites that provide you with an opportunity to earn money by doing something sitting at your home. These are Fivver and SEOclerks. While Fiverr provides you with an opportunity to make money by doing tasks such as video editing and content writing, SEOclerks helps you earn money by providing services related to SEO.

Let’s try and understand one by one how you can make money online by using these websites.

Two Best Ways To Make Money Online By – Fiverr and SeoClerks

Making Money Using Fiverr

In case you are new to Fiverr then here are the steps that you need to follow to start making some money:

The first and the foremost step is to create an account on Fiverr.

  1. Once done, your next step is to browse through the site and see the possible services that you might be able to offer to clients.
  2. Buy a $5 gig from somebody. This is an imperative step to initiate with, as this will help you get an idea so as how the complete process of purchasing and reviewing works. Like amazon (Make Money by Amazon), here also, you get stars as a seller. The number of stars or rating is given according to your work which determines your quality and reliability.
  3. After seeing and reviewing the purchases now, it is the time to start offering your gig. For the setup stage you’ll require a decent photograph, and you should also try and incorporate a video which will help your customers know what you are putting forth. Gigs which have a video attached to it tend to make more money. The video need not to be made professionally; rather you can directly make it with your phone and later edit it using some video editing software.
  4. Try and include keywords which more people will search for. For example, in case you are offering content writing services then something such as “ I will offer SEO optimized content” will work just fine. Try and incorporate catchphrases in the title, however, do not over utilize it.
  5. Finally, the last step is to publish your gig and wait for purchases of your gig.

Making Money from SeoClerks

SeoClerks is also an online marketplace that lets you sell your services similar to Fivver. However, unlike Fiverr, SeoClerks is more inclined towards serving gigs related to Search Engine optimization or online marketing. You can serve any of your services which are related to SEO or online marketing such as increasing Facebook likes, or twitter followers, etc.

Registering on SeoClerks:

  1. Visit the SeoClerks signup page and click the join button provided on the top
  2. You will then be popped up with a page where you would be required to enter your skill set. Enter the skill set that you possess such as SEO, CSS, and Design, etc.
  3. Once done, you will be sent an activation mail on the registered Email id. So click on the link sent and your account will be activated.
  4. After this step, log in to your SeoClerks account and click on “Seller” button and after this click on ‘Create a Service.’
  5. Once done then a pop-up page will open where you will be required to enter your gig details. Enter the details of the service you are offering and attach a picture along with it.
  6. Once done, click on ‘Submit’ option and your gig will then be available on the ‘SeoClerks’ site and you will be notified if anyone purchases your services via E-mail.

Promotion of Your Gig

Once you have published your gig on Fiverr or SeoClerks, the work does not stop here. It is now when the real work starts. It is the time to make your gig popular and well known, for this try to share it on social media, spread words among your friends or adopt any other method for publicity. Higher the purchases you get, higher is your rank on these sites. You can also list your gig onto numerous social bookmarking platforms such as Reddit etc. Without promotion it is very rare to get good number of clients and hence very difficult to make good income.

On Fiverr each day you can see numerous people making numerous requests to find great sellers. These people can be reached out by going to ‘My Sales’ tab and then clicking on ‘Buyer’s Request’. Make sure to respond to people whose request matches your Gig.

Fiverr and SeoClerks Ranks

There are three ranks that Fiverr offers to its sellers these are Level One, Level two and top rated sellers. These ranks are provided to the seller who successfully fulfils the Fiverr requirements. In case, your level is higher than the other seller, then more people will contact you and hence, your sales level will get a hike.

In case of SeoClerks, four levels are provided by the company these are Level one, level two, level three and level X. Level X being the highest level gives you max number of benefits and maximum chances of generating a handsome income.

Some Tips from the Top Rated Sellers on these Sites

Everyone has the dream of achieving the top rated seller tag on Fiverr. So here are some tips that you can utilise to become one of the top rated sellers:

  1. Try and deliver the work to your clients in time. Clients will rate you after you complete their task. So, if you will complete their tasks in time, they will evaluate you better and hence your rating would improve.
  2. Try and over deliver. A person gets satisfied when you give him the results as he expected and as he wanted. But, if you will give them something above their expectations, they will not only be satisfied but also contented. They would be happier and would prefer you over others for tasks related to your field. This is what we technically call as – Customer Retention.
  3. Always try and improve your Gig descriptions to improve the conversion rates. It is the most important tip, as satisfaction is the second move. You will be able to satisfy a customer after you get one. So, focus on attractive Gig descriptions so that you can get quality clients.
  4. Try and offer clients opinions with regards to what will work best for them. Clients just love this thing. They will love it if you make them feel that their business is not less than yours for you. Suggest them with ideas which will work best for them so as to get excellent results.
  5. Don’t go too heavy on a bad review; it is common to get a few bad reviews. Remember, every coin has two faces. If some people like you, some will dislike you too. It is not possible to satisfy every customer. So be audacious to face some troublesome clients.
  6. Stay to the point with your Gig description.
  7. Treat small orders as well as bulk orders with the same level of professionalism as you never know, what might turn out from those small orders.
  8. You can also offer 24 hours delivery of services in the beginning to engage in more customers. Using this will help you in gaining the attention of the customers who are in urgent need of your services.

So, start with these tips, and these tips will help you with the above-mentioned Money Making Programs.

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WordPress

What is CMS? Which CMS is Suitable For Your Website

Content Management Systems

Are you a content manager of an organisation and have to deal daily newsfeeds etc.? Or are you a passionate blogger and need to organise all those content you produce? Content Management Systems is the best choice for the people like you. These provide you with a framework for organising all the content that you have developed and publishing that on the web.

Diving in a Little Deep

Content Management system (CMS) is a favourite tool in the internet industry as it helps site administrators’ display their information amongst masses. This CMS or management system does not have to be online and can be used efficiently in the organisations that have more expansive needs.

The content management system allows multiple users or bloggers to manage content information on the websites or project on an internet application. It has the capability of providing the users with the permission to access partial or entire content available. Using this tool you can have a centralised control over the content you produce and arrange this information in a sequential manner. This tool is mostly being used in the fields of e-commerce, blogging and web applications.

When I mention “manage content”, I mean developing, editing, filing, reporting, gathering, information and data. Think: blog. These are sites that require regular maintenance and upkeep to remain just as interesting for the readers. That’s a lot of content for multiple people to handle; therefore, a CMS can make your life easier.

Don’t miss: How to choose an best CMS

Which-CMS-is-Suitable-For-Your-website

Some of the Best CMS:

So now you have a quick idea of what a Content Management Software (CMS) is all about. Now which CMS to choose? Or what all CMS choices do you have? For this we list to you, the five top CMS utilised today along with the features that they offer.

1WordPress

Started in the year 2003 as one of the blogging sites WordPress has become one of the most loved tools for content management. What separates WordPress from the others available in the market? The answer is – its simple user interface. WordPress has the most interactive user interface along with easy to use controls. You don’t require any specific technical skills to design your website and host it in no time. For refinement, you might require some back-end knowledge; however, that is not at all a necessity.

WordPress provides numerous free templates for you to use and hence create an eye-catching website. All you need to do is install WP and configure it according to your choices. This CMS is extremely flexible and offers you many interactive features to add to your website. And the best part is that it is totally FREE!! Yes-free! You can design the website all by yourself without paying any amount to the website developers.

Don’t miss: 10 reasons to choose WordPress over any other CMS

2Drupal

Similar to WordPress, Drupal is also an open source CMS available for designing your blog or website. Numerous popular websites such as the site of White House etc. have chosen this platform for their development. And there is probably no reason that this CMS cannot suit your needs. Unlike WordPress, in Drupal, you have ultimate control over the URL or the permalink of your site. This CMS is search engine friendly and ranks higher than other competitors such as Joomla.

A USP of this CMS is that it allows you to uniquely classify each content page as a blog, story, podcast, etc. You can create numerous categories in Drupal and let the software known how you want this category to be displayed.

3Joomla

Ranked amongst the top three, Joomla is considered a bit different CMS than WordPress and Drupal. With Joomla, you can handle a site with heavy article content with much ease. Although Joomla doesn’t have a much interactive interface or customizable functions, it provides features that are in the middle of these two. Blog users might be very much amazed at the features that Joomla offers with regards to article management.

Other features that you get in this CMS include image resizing, advertisement management, content scheduling, metadata customization, etc. And again, all these things are available at absolutely no cost.

4Expression Engine

Ranking fourth on the list, expression engine is a CMS, which is a combination of open source and paid versions. By the combination of open source and paid, we mean that to get its services you need to spend in a couple of bucks, but once you purchase it, you can customise it according to your needs and add your own plug-ins. This CMS is also very user-friendly and one can work both in the back end as well as in the front end.

Some features that it offers on administrative level include data export, extension manager, site membership, etc. On user level, you can manage user profiles, create member groups, etc.

5eZ publish

eZ Publish is again one of the popular CMS available and utilised. However, this supports a lot of functions but for working with this software, you need to have some basic technical knowledge. It is not meant for the people who cannot dig in to customise their source code. The USP of this CMS is that it offers numerous functionalities at a single click. Anything that you need to add to your blog or website, you can directly download it from the downloads section.

This is more of enterprise management software, however, is helpful and very easy to use for bloggers with a bit of technical knowledge.

Does having a CMS alone solve all your issues?

So do you think that having a CMS alone can solve you issue? Think again. Having a CMS might solve the majority of the issues for you, but there are some restrictions to this as well. For example, consider a case where you have WordPress as your CMS, which provides a user-friendly interface and easy controls. However, now you decide on to add log-in functionality to your blog, for this, you would require some back end programming knowledge, only after which this issue can be resolved.

Similarly using a CMS doesn’t guarantee that your website or blog will be successful, rather CMS will produce the most organised content, but it will be you who will be responsible for successful marketing and quality assurance of your content. If you only depend on CMS services for your blogs to be successful then my friend you will be left disappointed.

Conclusion

So, after going through all the CMS options available to you, you may conclude that WordPress is the best, which is not wrong. If you are a beginner in the field of Blogging, then, WordPress is undoubtedly the best for you. You can read more about this in my article Why WordPress?
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Blogging Tips

What is Blog Bounce Rate and How to Reduce it

Most of the people especially those in the field of internet marketing and website development might have come across the term ‘bounce rate’. But what exactly is bounce rate? Why is there so much hype with regards to this term? Let’s get to the task of decoding this word and knowing how exactly this affects the performance of your website. We keep implementing various strategies to drive maximum traffic to our website. We keep focusing on driving maximum visitors to our site but never think that if we cannot convert our visitors into readers then driving traffic is not even worth it.

With this statement what I exactly mean is that if our website reaches a level where it gets thousands of hits in a day but all the visitors leave the site just after visiting a single page then it is a negative factor which needs to be corrected as early as possible. This is a signal that the site is not a quality one. The user gets to your website from various sources, but he/she does not get engaged on your site, hence doesn’t open more pages and therefore leaves. Now let us move on to the concept of Bounce Rate.

If you are familiar with Google analytics tool, then you probably might know that these tools are very helpful in understanding the performance of your website. ‘Bounce Rate’ similarly is one of the standards or units of measurement used to tell the administrators how well is their site is performing. This metric tells you whether the people who are visiting your site are finding what they were looking for. This further provides an idea about whether the people find your website useful and if they are interested in exploring it further. It is a factor which determines what people are doing after they come to your blog? Whether they jump to a new website or just close your site? So basically, the Bounce Rate is the Success rate of a Blog.

This measurement is an integral part of many e-commerce sites as it helps the company know how well the customers are engaging with their website and how likely they are going to buy the products offered.

This was what the bounce rate is in general. Now let us dive in deep and see what bounce rate is and how does it work.

What exactly is a Bounce Rate?

A bounce rate in technical terms is the number of visitors who arrive at your site and then leave the site without exploring the website further. Such visit of a user on your website is known as a bounce.

To get the bounce rate of a particular website for a particular time, you need to divide the number of bounces by the total number of site visits during that time and multiply the result by 100. For instance, say your site gets 500 visits in a 24-hour period, of which 200 are bounces. Your site’s bounce rate is along these lines (200 ÷ 500 × 100) = 40%.

You can likewise get the bounce rate for every page visit. For instance, if 500 visitors enter your site on a particular page, and 200 of those visitors leave without exploring any other pages, then that page’s bounce rate is 40%.

How is Bounce Rate Important for Your Website?

Bounce means that a visitor came on to your website had a quick look at the page he visited, did not find the content he was looking for and hence left. This bounce rate plays a crucial role in determining the performance of your website among masses. To summarize:

  • A lower value of bounce rate shows that the site is drawing in the right sort of crowd and that visitors are being engaged by the content provided on your website.
  • A higher value of bounce rate tells that visitors aren’t finding what they’re searching for when they land on the site and are going back to find some other resource for the information they are seeking.

So if you are running a blog, a higher bounce rate is a concern for your blog. This tells you that people are not browsing through your website and leaves it just after visiting a single page. Again, if your aim is to get your visitor subscribe to your newsletters and create an account the higher bounce rate will tell that you’re drawing in the wrong sort of visitor to your site.

In any case, a high bounce rate isn’t a terrible thing. For instance, if your site, for the most part, has information, such as articles then your bounce rate is bound to be high. This is because visitor tends to scan for a particular subject, discover your article page, read it, and after that since they have what they need to leave your site (preferably by clicking a back button).

Again if you want your people to contact your through your sales line then again a higher level of bounce rate is acceptable provided people reach to your through the number provided.

But it is always beneficial to lower the bounce rate for your website and hence engage your visitors. For instance, you may need a visitor to subscribe to your newsletter or leave a remark on an article.

What is a “decent” bounce rate?

So what is an adequate measure of bounce rate? This question is a bit difficult to answer; a bounce rate fluctuates to a great extent from site to site and business to business.

Still if you want to get an estimate then for an e-commerce business which requires customers to engage a bounce rate of around 20-50% is acceptable. However, in case you are running a blog on a particular subject, then the bounce rate will be somewhat in the range of 60-70%.

8 Tips to Reduce Rour Blog Bounce Rate

8 Quick Tips to Reduce Your Blog Bounce Rate

Although you might have the idea of how to reduce or lower the bounce rate of your site, below are some quick tips that can help you further:

1Provide a clear navigation of your site

If a client can’t discover what they’re searching for, they’ll take off. So, make sure that your blog is easy enough to navigate and the readers find it extremely comfy in navigation on your complete site.

2Open External sites in a New Tab

Don’t commit the mistake of opening external links in the same tab. Obviously, to reduce the Bounce Rate it is important that a reader stays on your site. If you will send him to another one, then it becomes tough for him to come back to your site. While, it would be much easier for him to change the tab.

3Loading Time and Design

Perfect design with a lesser loading time is the best combo. Be careful about any third-party widgets or content — they weigh down the site and expand load time.

4Make sure that your content is easily readable and understandable

Be cautious about text dimension, contrast, etc., mainly because people today tend to search information on the little screens of cell phones. Therefore, if your articles are not easy to read and comprehend, then you are on the way to increase your Bounce Rate. read how to write a post

5Site Responsiveness

Invest in a responsive outline, which will adjust to any screen size and enhance the client experience.

6Using a Zero Bounce WordPress Plugin

This is a remarkable plugin which works fantastically to reduce the Bounce Rate of a blog. It operates in the following manner – When a visitor lands on your blog from various sources, whether it be social sites or search engines, and he clicks on the back button, (the primary reason for high bounce rates), you can redirect these visitors to any page of your choice. I highly recommend this plugin for your blog as after installing this plugin you may see some great results.

7Search Box and Relevant Links

Put a Search Box at the place on your Home Page, where it is clearly visible. The reader won’t be able to reach the information he wants without a Search Box. Also, post relevant articles. Irrelevant articles will not do anything except irritating your readers.

8Internal Linking

Internal Linking is a must for the reduction of the Bounce Rate. If you are using WordPress, you can use plugins like WordPress Insight plugin to find related posts while you’re writing your blog posts. You can also use SEO Smart Link Premium to auto- interlink posts with your desired keywords. This is the most important tip which will genuinely decrease the Bounce Rate of your blog. Not only this, but it will also increase the visitors’ average time for which they stay on your site, and they will read more of your pages.

So this was all from my side regarding Bounce Rate and the tips to improve it. Apply these tips and experience the difference!

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