Instagram has become a vast social media platform for a lot of businesses and bloggers. The rich visual formats that Instagram offers makes it different from the other websites. The percentage of adults using Instagram has increased and is around 400%, and 71% of the crowd is between 17 to 24 years old. According to the research, Instagram’s user base is growing faster as compared to any other social media platform. A lot of digital marketers, brands use Instagram for their business. Every brand just looks forward to creating a great Instagram content plan, which is important for its ever-growing business.
Here are a few ways to create an Instagram content plan:
Make sure to plan your content in advance:
It is very vital to have a plan made in advance in order to post something every day. There are a lot of brands on Instagram, which makes it a busy social media platform, and if you want engagement on your page, then you have to post something every day, which means that you should plan your Instagram feed before a week or so to be on track. The planning can be demanding and time-consuming, but it will help in building your Instagram content plan, which is essential. You can prepare some themes based on months or weeks, but then make sure that all the posts in the following week or month are related to the theme.
Use hashtags which are relevant to your Instagram content planning:
The essential part is that your content gets discovered and reaches a lot of audiences to maximize the impact of the post. Hashtags help in making the content reach more audiences and go viral on Instagram. There are various types of hashtags that are used by a lot of people on Instagram, and you can use the same to maximize the engagement of the audience. You can use the trending hashtags, general hashtags, and specific hashtags for your posts to go viral. While doing your Instagram content planning, you can decide the types of hashtags you will use on your posts, and then you can use those on the posts.
Know the right time to post:
One of the most imperative factors about the post should be time because it will make a big difference in reaching out to the audience. There are some time factors that you need to keep in mind while posting your content because you would want your target audience to see the post. According to the data and research, here is a list of the following times and days, which are the best to post your content on Instagram.
The best time to post the content is on Wednesday at 11 a.m. or on Friday between 10 and 11 a.m.
The most consistent engagement for Instagram content planning happens on Tuesday through Friday around 10 a.m. and 3 p.m.
The worst day is on Sunday and anytime at night.
These timings can make a difference according to your target audience, so you should be aware of it and post accordingly. It is essential to make an Instagram content plan and decide the timing before posting anything as it will improve the engagement and audience interaction.
Measure the results for the Instagram content plan:
The final part of the Instagram content plan is to measure how the campaigns and posts are doing. You can improve the content of the content creation, posts, timing, and hashtags if you know the problems. It is very important to keep track of the comments that your posts are getting as it is one of the most common ways the audience can interact with you. It is very easy to get inspiration from the comments as the audience write their thoughts there. You can also understand the engagement of the audience through the number of views and likes that you get on the content that you post on your page. The business feature of Instagram also allows you to see the insights of the post details, which helps you see how many people have engaged in the content that you have posted.
It is very easy to keep your Instagram content plan on track and gain audience engagement by following the four major points. Tracking and connecting with the audience is the key to achieving the target that you have for your page. The consistency of the content will always make a huge impact on your audience and your page.