How to dominate SERPs by focusing on the topics rather than the keywords

Focus on topics

Source: blogsyear

It is essential to learn the importance of creating a strategy for the topics instead of keywords because it helps in better search results for the website. Keywords always play a big role in creating content and building SEO, but it is also important to focus on the topics on the website.

It is common to always hear about the keywords, but topics are the main highlight of the content and keywords just improve the ranking of the page.

How are topics different from the keywords?

Focus on topics
Source: topicseed

After mentioning that keywords are the main essence of SEO, you must be wondering the difference between topics and keywords on a website. A topic is something that is made up of multiple terms that can fall under the buyer’s needs.

The content that you create around a topic is the main outline of the website and makes the site fall into place. Some sites require content related to the needs of buyers, a product offering that will help in solving the problems, and much more but the small businesses need to focus on topics that will solve the needs of the customers.

Start with a great strategy:

It is imperative to create a good strategy for your page and start work like that. You can take a step back and think about the strategy on the topics that will develop your website and attract more traffic on your page.

It can help you a lot in thinking about the topics by going through the top topics or looking into the broader aspects of the website.

The main point here is to think about the topic and not just concentrate on the keywords. Think about how the topics will satisfy the readers and how you can talk about related terms under that topic.

Do research about the competitors:

Focus on topics
Source: business.tutsplus

After understanding the content that you should post on the website, then research the competitors. Start to understand the competitors and the space that you are targeting for the content.

Once you know your competitors, then go through their site to see the way they have performed for the relevant terms because this will give you a hint if you want to research about the same further or not.

Go through their content and the design or structure of the site because it will help you with the blueprint for your website. Focus on the topics that they are going around with and understand the way they are delivering the information to the viewers. It will be of great help while you are making and working for your page.

Consider intent:

As you are creating content for the viewers, it is important to understand the intent behind the queries because it will help you in delivering more efficiently.

You can identify the intent behind any query with the help of the incognito mode because you will get better results and understand the basics of the intent. It will also further help you in creating the content that you need to deliver for the target audience.

Site structure:

Focus on topics
Source: business2community

It is not only about the content but also about the topic that you are writing about. The structure needs to be perfect because it will define your website. Your site will also be benefited if the search engines recognise that your content always revolves around a given topic.

It will help you in seeing improved results and also attract more traffic for your page. Also, keep concentrating on making progress on how to improve the content and write more about the topic.

Time to dominate:

After identifying everything about the topic, it is time to implement the same. Sit down and think about the content that you will write on the topic and the strategy for posting the same on the website or about how the blog will be like.

You can sit with your team and discuss the same because creating a strategy will help you in improving the end result of the blog and also will help you curate the best content.

You can also add the relevant keywords to your favourite keywords tool as soon as possible because it will help you a lot in the future. You can also keep a check on the changes that you need to make so that the content that you create comes out amazing and beneficial for the readers.

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