Category : Blogging Tips

Blogging Tips

How To and Where To Buy Cheap Domains For Your Blog

May 4,2016 / By / No Comment

Numerous internet users, bloggers, writers, entrepreneurs, etc. come across one common problem when they start their website or blog. How do we save in on a domain name? To answer to this major and the most common query, I have come up with some factors and their solutions. There are numerous factors that play a role in deciding the price of a domain name. Just like the number plate of a car, in case you want a Premium Domain Name, it is bound to cost you more.

One thing that additionally we observe is that people usually buy the domain and get it registered at the same place. I wouldn’t say that this is something that shouldn’t be done, but what I want to lay emphasis upon is that you should get the best of each of the two services. In case you’re finding both your needs satisfied at two different places, then you should probably go with it. This will provide you with an added security that even if your hosting account is hacked into, your domain name would still be safe.

Don’t Miss: How to select a good domain name for your blog

Before buying a Domain Name, you should consider numerous factors and then compare them with others before settling on a choice. Below I mention you the five most famous companies which offer the best in class hosting services, at affordable prices:

1GoDaddy

This web hosting company has been able to sneak into every list related to web hosting services. Though the most controversial web hosting organisation on the planet, GoDaddy.com had seen tough times in the year 2012, however, has successfully recovered from the same. The company offers its web hosting facilities at a rate as low as $1.99 a year, however, has too much of hidden costs. The actual first-year price is $10 while from the subsequent years it rises to $15(See the ‘too much’ hidden cost I was talking about). However, the quality of service it offers is second to none and there is no reason why you shouldn’t give these domain registrars a try.

2Domain.com

This domain hosting and registration provider has plans starting from as low as $9.99 a year. It offers one of the cheapest registration services and has numerous plans for you to consider. Its .org domain is priced at $8.99 a year and a .mobi domain is at $2.99 a year. This domain provider offers too many services at very affordable and nominal charges. It offers numerous payment methods which include PayPal, American Express, and MasterCard.

Also Read: How to select a perfect niche for your blog

3Name.com

This organisation has .org, .net domains starting at a price as low as $10.99 a year. However, don’t think that they won’t provide you with quality service at this price; they have one of the best customer support as well as services in the area of web hosting. They aren’t the cheapest, still have huge numbers of customizable plans for you to try and purchase according to your needs. They also offer you the choice of getting some expired domain names which are a bit costly but you may end up getting the one that meets all your needs.

4Namecheap.com

Namecheap.com is another one of the popular hosting sites which offers the ‘.com’ Domains at a price of $10.98 a year and a .net and a .org domain at a rate of $11.48 a year. Their customer support, as well as the services offered, are worth appreciation. The only hidden cost that they have is of 18 cents which is required for ICANN registration a year. So, it is one of the best alternatives to GoDaddy domain. Also, you can benefit from numerous offers that they offer which include Facebook and Twitter contests where you get a web hosting at the cheapest price.

Some of the facts for you to know while searching and buying a Domain are:

A Domain Name which is precise and short will dependably cost you more. For example, domain name www.blog.com will cost you more, firstly, because the word ‘blog’ is used and searched by many and secondly because it is followed with a ‘.com’. Therefore, people tend to go for alternatives such as adding ‘the’ before the name, just as to lower the price of the domain name. However, note that www.theblog.com will result in lower performance than simply blog.com.

  1. New TLD’s: There have been numerous top level domains that have been registered and released as an alternative to .com, therefore, consider utilising these will cost you less than going for something as common as .com. Some TLD’s released lately are .guru, .design etc.
  2. Also, if your domain name consists of misspelling or special characters such as #, _ etc. you tend to lose traffic, so keep this in mind too.
  3. Always verify with your domain provider that whether they are registered with the ICANN or not. It is a standard check that comprises of numerous in-depth checks, which helps you know that the company is committed.
  4. Make sure that you have full control over your domain. There are many service providers that do not allow you to make changes to your Domain and hence for changing certain things you need to write to their customer support.
  5. Also, make sure to ask your domain provider whether they charge any transfer fees i.e. transfer from a .org to a .net domain, etc. Some providers even charge a release fee.
  6. Also, never register your Domain Name in the name of someone who is likely to forget to renew the Domain and the Hosting. They might be more tech savvy than you, but you will lose your site if they forget to renew the membership on time.

Summarising

Consider the price, the amount of control you get, ease of access you have and the customer support they provide before settling on the final deal.

Also, if you want a fair idea of the cost, I would say that you should be able to get all of the above services under $20 provided you do not have a very high traffic and your website or blog is not greater than 50 MB in size.

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Blogging Tips

10 Common SEO Mistakes Everyone Needs To Avoid

May 3,2016 / By / No Comment

Now you might have started your blog, and you must be searching for some tips and tricks to drive traffic to your Blog using Search Engine Optimization. But, before you move towards the tricks, let us go through some common mistakes which you must avoid while optimizing your website. Over the years, the concept of SEO has gained much popularity, not only in large-scale companies but also in smaller ones. People are regularly incorporating numerous SEO tools in their website to drive more traffic and hence increase their customer base.

However, in the recent years SEO is facing a major challenge and its ability is questioned in driving traffic to the website. The reasons for this failure are innumerable, with the prime one being the lack of proper knowledge. Below we mention some of the common errors that people are making with regards to SEO –

common-seo-mistakes-blogger-should-avoid

10 Common SEO mistakes 

1Numerous Versions of Home Page

One of the major mistakes that people make is serving a duplicate version of their home page to the web crawlers. The search engines treat these duplicate versions of the home page as duplicate content. Although most of the time the engines figure out a different version if met, why to make search engines think when you can go the other way round. To find any duplicate version of the home page click on the website logo and see whether it leads to the home page of your website i.e. www.abcd.com or an internal link such as www.abcd.com/index.php.

2Un-Optimization of Title Tags

Almost every one of you might be familiar with the title tag. One of the most common errors that people make is labeling their title tag as ‘Home’ or ‘Home Page’. The title tag plays an important part in the SEO and hence it has to be given utmost priority. This title tag is responsible for your page ranking and customers, or potential users see this tag in SERP while the view your listing. So in case you want your web page to be ranked as ‘Home Page’ go for something meaningful.

3Duplicate Title Tags

Again you might think that it is silly that someone would have duplicate title tags on their website, but believe me, it is one of the common mistakes people make. Numerous websites of smaller companies do have the same title tag on each page. So in case you want every page to be ranked with a similar keyword try avoiding any duplicate title tags in your site.

4Having Duplicate Content

This is one of the most difficult issues to take care of. During auditing, it is often found in sites which have been designed recently. This problem is raised in case a poor CMS system has been utilized, or SEO hasn’t been incorporated during the initial architecture design of the website. One of the approaches to ensure no duplicate content is to use the Google Webmaster Tool if your XML sitemap is accurate and complete.

5Numerous Links from Your Home Page

Having link equity is beneficial for your site. Link equity should flow like water down the channel and hence should be controlled. However, in case you end up having too many links down your site you are dumping this water into a colander. The flow would still be present, however; each link would get only a tiny share. Make sure that ‘too many’ links are not present from your homepage as this will result in the division of equity.

6Un-crawl able or Un-linked site

In case, you tend to have a website through which the search engines cannot crawl or move through then you have a problem. You can find this problem by reversing the process you used for finding duplicate content. In case, you have listed 10k pages into your sitemap, and Google has indexed only 9 out of them then there is some issue. You can also use numerous crawling tools for example ‘Screaming Frog’ in case you do not trust your sitemap. There is also the conventional way of using ‘Site:’ command to see all the pages that Google has indexed.

7Unreasonable Expectation Out of SEO

Gone are the days when you could exploit the loopholes present in the algorithms to rank your page higher. Now in case you want to get up higher on the list you need to deserve it honestly. Take a look onto your website and if you think you deserve it, then SEO will help you reach it. But in case you have a poor UI, your design is outdated, and costs are too high you need to get these things straight, and then you go for SEO. Unlike old times where you could do the SEO and generate a considerable amount of money, today you need to spend money and resources, and then you can be great at SEO.

8Focusing on Link Quantity over Link Quality

Bloggers try to do anything and everything just to drive traffic to their website. And this is the reason they do extensive external link building on various websites from which they try to get traffic on their website. Trust me; one quality link will play a far better role in driving traffic as compared to hundreds of low-quality links. So, you should rather focus on getting relevant links from high-quality sites instead of just creating lots of irrelevant low-quality links.

9Incorrect Keyword Selection

The most common mistake which is done unknowingly is during the selection of keywords. Keyword selection is not just a one day task. You need to surf well before you make a choice regarding the keywords you’ll be using to optimize your site. Work hard and come out with the best keywords for your niche. The tool you can use is SEMRUSH TOOL. It would help you in making a right choice.

10Improper Analysis

SEO is not just driving a massive amount of traffic; instead, it is also about the rate of conversion. It is imperative that your visitors get converted into your readers. You should make the best use of Google Analytics tool so that you get to know that what more can be done to take your blog to a level where more people get converted. Track your visitors so that you know that at what point you must focus more and put in more efforts.

What Can You Do In Respect to these Issues?

In case you are an owner of a website then it is your duty to perform some checks on your website. Learn a bit about SEO and hence check the links that your SEO team is building for you. Always try to get a second opinion. Get soft wares such as Google Webmaster, Google Analytics to help you out. Don’t let all your efforts of SEO go to vain.

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Blogging Tips

9 On-Page SEO Techniques That’ll Boost Your Rankings

May 2,2016 / By / No Comment

Before we learn about various tips and tricks of On-Page Optimization, we need to know what exactly On-Page optimization refers to. On-page SEO refers to all the procedures and steps that can be implemented within a site and in its code which ultimately help in improving the position of a website in search engine rankings.

There are numerous ways to increase the rank of your blog in the Google index. One way is to make significant changes on your site or on your web page which will help you achieve a higher ranking. These changes or modifications done to your website are known as ‘On Page Optimization Techniques.’

If you would talk to any person regarding on-page optimization, then he may refer On Page Optimization as Meta Tag writing and utilization of numerous keywords. These are also relevant components related to On Page Optimization, but On Page Optimization does not end with these two steps only.

points to do for on page seo

Now, below we discuss numerous parameters utilized for On Page Optimization of web pages or websites.

1Optimizing the Permalink

First of all, a permalink is a link that comes after the Domain Address. For implementing a better SEO, you need to structure your permalink efficiently. In case you are having a very long permalink or an automatically generated permalink then switch to a shorter one, and if possible include one or two keywords into it. Sometimes the permalink generated is dynamic in nature which means that it changes every time one visits the web page. This poses a huge problem for the bots in indexing the pages. Let Google know what the blog or article is all about by including relevant texts. For Example- www.abcd.com/guide-to-on-page-opitimization. This will help produce a better-optimized result. Cutting the long story short, you must edit the permalinks of your articles and make them proper relating to that particular article or its heading.

2Take Care of Your Title Tag

Title tag plays one of the most vital roles in your On-Page Optimization. You need to have an SEO optimized title for your site to rank up higher. Few things to keep in mind while designing the title of the web page include:

Try and go for relevant and easy to understand title.

Include target keywords into your article.

Try and include the keywords at the beginning of the title. However, don’t try and unnecessarily fit the keywords in the beginning. Try to make it look natural and hence get maximum benefits of SEO.

3Role of Meta Description

Google back in the year 2009 stopped using Meta description as a parameter for deciding the rank of the website. Now these Meta descriptions are utilized to create snippets in SERP. You can include keywords in your Meta description to make your snippets look beautiful. However, don’t unnecessarily fill in the keywords as they would not help in increasing your page rank.

4Make Use of Headings

In your articles, H1 tags or the Heading 1 tags are very important. You need to construct these tags in an SEO friendly way. Try and use each of the heading tags in a sequential manner i.e. first, h1 then h2 then h3. Including primary keywords in the heading also helps in achieving a higher rank, however; this inclusion of keywords shouldn’t be overdone.

5Content Optimization

To optimize the content present on your website make sure that you keep in mind the following points:

Writing content in a descriptive format: Make sure that you write the content in a descriptive manner with lots of facts and information. Google tends to love the content that has been well explained and is easy to understand.

Try and go for interlinking: You must never forget to have an interlinking within your content. This overall improves the structure of your content and helps in engaging the users for a longer interval of time. Many popular websites such as Wikipedia tend to incorporate linking into their website.

Go for uniform and Natural Sprinkling of Keywords: Try and utilize the keywords in a uniform manner so as they don’t break the flow of an article. Try and include the target keywords in the first paragraph of the content as it is from where the bots get a reference to what the article is all about.

Try and write for your readers, not for the bots. This means to write an article that is easy to understand. Don’t just focus on getting a higher rank. Remember, for a long run, you need readers and not just visitors. The high-quality content of your blog and perfect and proper interlinking will help you in converting your visitors into frequent readers. They would visit your Blog again and again once they will like your content and information.

6Increasing the Site Loading Speed

Google tends to love those sites which load at a faster rate and hence provide a great user experience. And yes, this is one of the criteria for ranking your page higher in the Google algorithm for page ranking.

7Mobile Responsiveness

As numerous devices are nowadays used to browse through websites, it is important to see and make sure that they open in a similar way on every device. Make you site responsive so that it displays in like manner across each device. Mobile Responsiveness means that your site takes the size of the device in which it is opened, whether it is a mobile phone or it is a tablet.

8Optimizing Your Images

While optimizing the content on the website don’t underestimate the power of images in driving traffic to your website. Images play a vital role in increasing the overall traffic to your blog. Hence, try to keep the image tag optimized and label it with target keywords. This helps in increasing your overall rank on the Google Search Index.

9Concept of LSI

Nowadays, LSI or Latest Semantic Indexing also plays a pivotal role in increasing the overall rank of your website. LSI refers to matching or similar keywords, for example, Search Engine Optimization, Free Traffic, Organic SEO, etc. These LSI keywords are known to have their weightage and hence add up to the total score of your website, thereby resulting in a higher rank of the same.

Don’t miss: 10 Off-page SEO techniques

Applying On Page Optimization techniques is the first step of your SEO campaign. Google primarily ranks a website by its On Page Factors rather than Off Page Factors. Therefore, this step is the most important of all the SEO techniques. The tips mentioned above are sure to help you get started on optimizing your page suitable to rank up higher on Google index. Hence, initially, you can win Google on the grounds of your On-Page SEO, so just implement the above tricks and see the happening results.

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Blogging Tips

What is Blog Bounce Rate and How to Reduce it

Apr 28,2016 / By / No Comment

Most of the people especially those in the field of internet marketing and website development might have come across the term ‘bounce rate’. But what exactly is bounce rate? Why is there so much hype with regards to this term? Let’s get to the task of decoding this word and knowing how exactly this affects the performance of your website. We keep implementing various strategies to drive maximum traffic to our website. We keep focusing on driving maximum visitors to our site but never think that if we cannot convert our visitors into readers then driving traffic is not even worth it.

With this statement what I exactly mean is that if our website reaches a level where it gets thousands of hits in a day but all the visitors leave the site just after visiting a single page then it is a negative factor which needs to be corrected as early as possible. This is a signal that the site is not a quality one. The user gets to your website from various sources, but he/she does not get engaged on your site, hence doesn’t open more pages and therefore leaves. Now let us move on to the concept of Bounce Rate.

If you are familiar with Google analytics tool, then you probably might know that these tools are very helpful in understanding the performance of your website. ‘Bounce Rate’ similarly is one of the standards or units of measurement used to tell the administrators how well is their site is performing. This metric tells you whether the people who are visiting your site are finding what they were looking for. This further provides an idea about whether the people find your website useful and if they are interested in exploring it further. It is a factor which determines what people are doing after they come to your blog? Whether they jump to a new website or just close your site? So basically, the Bounce Rate is the Success rate of a Blog.

This measurement is an integral part of many e-commerce sites as it helps the company know how well the customers are engaging with their website and how likely they are going to buy the products offered.

This was what the bounce rate is in general. Now let us dive in deep and see what bounce rate is and how does it work.

What exactly is a Bounce Rate?

A bounce rate in technical terms is the number of visitors who arrive at your site and then leave the site without exploring the website further. Such visit of a user on your website is known as a bounce.

To get the bounce rate of a particular website for a particular time, you need to divide the number of bounces by the total number of site visits during that time and multiply the result by 100. For instance, say your site gets 500 visits in a 24-hour period, of which 200 are bounces. Your site’s bounce rate is along these lines (200 ÷ 500 × 100) = 40%.

You can likewise get the bounce rate for every page visit. For instance, if 500 visitors enter your site on a particular page, and 200 of those visitors leave without exploring any other pages, then that page’s bounce rate is 40%.

How is Bounce Rate Important for Your Website?

Bounce means that a visitor came on to your website had a quick look at the page he visited, did not find the content he was looking for and hence left. This bounce rate plays a crucial role in determining the performance of your website among masses. To summarize:

  • A lower value of bounce rate shows that the site is drawing in the right sort of crowd and that visitors are being engaged by the content provided on your website.
  • A higher value of bounce rate tells that visitors aren’t finding what they’re searching for when they land on the site and are going back to find some other resource for the information they are seeking.

So if you are running a blog, a higher bounce rate is a concern for your blog. This tells you that people are not browsing through your website and leaves it just after visiting a single page. Again, if your aim is to get your visitor subscribe to your newsletters and create an account the higher bounce rate will tell that you’re drawing in the wrong sort of visitor to your site.

In any case, a high bounce rate isn’t a terrible thing. For instance, if your site, for the most part, has information, such as articles then your bounce rate is bound to be high. This is because visitor tends to scan for a particular subject, discover your article page, read it, and after that since they have what they need to leave your site (preferably by clicking a back button).

Again if you want your people to contact your through your sales line then again a higher level of bounce rate is acceptable provided people reach to your through the number provided.

But it is always beneficial to lower the bounce rate for your website and hence engage your visitors. For instance, you may need a visitor to subscribe to your newsletter or leave a remark on an article.

What is a “decent” bounce rate?

So what is an adequate measure of bounce rate? This question is a bit difficult to answer; a bounce rate fluctuates to a great extent from site to site and business to business.

Still if you want to get an estimate then for an e-commerce business which requires customers to engage a bounce rate of around 20-50% is acceptable. However, in case you are running a blog on a particular subject, then the bounce rate will be somewhat in the range of 60-70%.

8 Tips to Reduce Rour Blog Bounce Rate

8 Quick Tips to Reduce Your Blog Bounce Rate

Although you might have the idea of how to reduce or lower the bounce rate of your site, below are some quick tips that can help you further:

1Provide a clear navigation of your site

If a client can’t discover what they’re searching for, they’ll take off. So, make sure that your blog is easy enough to navigate and the readers find it extremely comfy in navigation on your complete site.

2Open External sites in a New Tab

Don’t commit the mistake of opening external links in the same tab. Obviously, to reduce the Bounce Rate it is important that a reader stays on your site. If you will send him to another one, then it becomes tough for him to come back to your site. While, it would be much easier for him to change the tab.

3Loading Time and Design

Perfect design with a lesser loading time is the best combo. Be careful about any third-party widgets or content — they weigh down the site and expand load time.

4Make sure that your content is easily readable and understandable

Be cautious about text dimension, contrast, etc., mainly because people today tend to search information on the little screens of cell phones. Therefore, if your articles are not easy to read and comprehend, then you are on the way to increase your Bounce Rate. read how to write a post

5Site Responsiveness

Invest in a responsive outline, which will adjust to any screen size and enhance the client experience.

6Using a Zero Bounce WordPress Plugin

This is a remarkable plugin which works fantastically to reduce the Bounce Rate of a blog. It operates in the following manner – When a visitor lands on your blog from various sources, whether it be social sites or search engines, and he clicks on the back button, (the primary reason for high bounce rates), you can redirect these visitors to any page of your choice. I highly recommend this plugin for your blog as after installing this plugin you may see some great results.

7Search Box and Relevant Links

Put a Search Box at the place on your Home Page, where it is clearly visible. The reader won’t be able to reach the information he wants without a Search Box. Also, post relevant articles. Irrelevant articles will not do anything except irritating your readers.

8Internal Linking

Internal Linking is a must for the reduction of the Bounce Rate. If you are using WordPress, you can use plugins like WordPress Insight plugin to find related posts while you’re writing your blog posts. You can also use SEO Smart Link Premium to auto- interlink posts with your desired keywords. This is the most important tip which will genuinely decrease the Bounce Rate of your blog. Not only this, but it will also increase the visitors’ average time for which they stay on your site, and they will read more of your pages.

So this was all from my side regarding Bounce Rate and the tips to improve it. Apply these tips and experience the difference!

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Blogging Tips

Top 10 Off Page SEO Optimization Techniques – Complete Guide

Apr 26,2016 / By / No Comment

To build up your rank on the Google Index you need to incorporate various On Page as well as Off Page Optimization techniques. On Page Optimization technique refers to the changes and modification that you do on your website only. Whereas, Off Page Optimization refers to the creation of links from the third-party website back to your page or blog. Off Page Optimization is a powerful tool that helps you develop and generate a massive amount of traffic for your web page, thereby resulting in a higher Google rank.

Top 10 Off Page SEO Optimization Techniques - Complete Guide. Use this technique to improve your website rank on google, Bing, Yahoo search.

Top 10 Off Page SEO Optimization Techniques Complete Guide

Don’t Miss: Simple 200 factors of Google’s algorithm to Rank Your Domain

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Blogging Tips

Simple 200 Factors For Rank Higher in Google

Apr 25,2016 / By / No Comment

There are a lot of factors on the basis of which Google decides the rankings of various websites. Earlier, the things were completely different. Earlier, the only technique to get your website a higher ranking was embedding more and more keywords in your articles. So, it was easy to disguise the search engines. But now, you have to follow so many factors to increase the ranking of your website. Google has been changing its algorithms just to make the search criteria better and better. Google updated his algorithms from Panda to Penguin to Humming Bird and their further versions too to make everything more efficient and intuitive.

You must have heard that there is a list of 200 factors in Google’s algorithm for deciding the rank of a website.

You are lucky enough that I’m presenting the complete list here today exclusively for my readers but as all of the factors are not important enough, I’ll give the details only of those factors which are the most important.

Here is the complete list. And the most important are marked bold.

Domain Factors

DOMAIN FACTORS – Start Your Blog with Great Domain

  • Domain Name Age: The Domain Name of the website must be at least 6 months old.
  • Domain name consists of keywords: If keywords appear in the domain name, it is definitely a plus, but even if they do not appear in the domain, it is not a minus at all.
  • Keyword as first word in Domain: Domain with first word as the keyword is definitely preferable.
  • Length of Domain Name: One of the Google Patent says that

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”

  • Keyword in Sub Domain: Keyword in subdomain sometimes boosts ranking. Again not very important thing to be done.
  • Domain History: A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.
  • Exact Match Domain: If the search query is as same as the domain, that is, matches with it completely, it gives you an extra edge.
  • WhoIs Information: WhoIs privacy protection service also plays a role. If you have a single site in your name, it is a plus. But, no need to pay a lot of attention on this.
  • Penalized WhoIs owner: If a person is detected as a spammer by Google, then all his other sited will be inspected.
  • Country TLD extension: If your Domain Name is a Country Code Top Level Domain then it helps your site to rank good for that country but restricts to rank globally.

By choosing the Domain name for blog – the question rises that how to select a right domain name for your blog

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Blogging Tips

What is SMO? and 8 Benefits of Social Media Optimization

Apr 22,2016 / By / No Comment

‘Social Media’ at present is what excites everyone the most across the globe. It is indeed one of the biggest creations of the 21st century. One small news even in the farthest corner of the world reaches every single individual with the help of social media. Different news across the face of the earth or even in the outer space is now accessible with the help of social media.

In the last decade we have seen Web evolving from just a limited information sources to a global phenomenon which gives every individual access to more information, more resources and social connections than we have ever seen in the history of Internet. What we are actually talking about is the importance of Social Media Optimization (SMO) and how exactly it has become important part of our life.

What is SMO?

Don’t miss What is SEO?

Social Media Optimization actually refers to creation of such contents on the Internet that can be shared through different kinds of social networks.  It is also referred to as the next wave of online marketing. Social Media Optimization incorporates social media sites like Facebook and Twitter as well as RSS feeds and all kinds of blogging and video sites for example YouTube. If used in a correct way, social media can be the greatest asset for improving the site’s search results.

It connects us with different people and one can extend the reach of his business and can also amplify the opportunities.  As a business at this time in the world, one can’t exist without addressing the critical issues of online visibility and customer interaction. This is what SMO actually does. SMO is very similar to SEO (Search Engine Optimization) in a way, as the the main target of both the processes actually remains to generate relevant traffic and increase the visibility of a website in the main search engines mainly like Yahoo, Google, Bing etc. So, both SEO and SMO helps you to promote any given website and its contents by sharing them across different popular social networking sites like Facebook, Twitter and even the media sites, but SMO is more popular right now as it gets faster results for the website as compared to SEO which is comparatively a slow process.

Though Social media optimization can also be very difficult because many times it proves to  be very difficult to come up with contents that can be consistently shared. But It is gaining a lot of noticeable importance because social sharing is being integrated in search results. It has now become one of the most effective strategies for promoting and improving online business and marketing.

SMO basically involve two steps:

1. The creation of shareable content

2. Addition of social sharing tools to make it easy for the users to share.

8 Benefits of Social Media optimization

8 Benefits of Social Media optimization

8 Benefits of Social Media Optimization:

1Firstly, with the help of SMO one can establish a brand and raise awareness about things people haven’t heard of or known much of.

2SMO reaches out to a wide range of audiences and also helps in driving more traffic on the internet.

3It allows others to make use of your content. YouTube is a very good example of this. YouTube allows you to download videos to the websites in order to enhance your content. The positive result is that it will drive increased traffic to the website.

4Bookmarking and tagging can also be used more easily by using content features such as “add to Facebook” and other bookmarking sites.

5SMO also helps in bringing attention to various ranges of products and also helps one to  compare between different qualities of products. Speaking to the customers on the sites will comfort the customers and leads to a better relationship with the customers. It also improves the chances of customer recommendations.

6For an individual SMO helps in building a reputation because it allows one to get his name out to the world. It also helps one to look for a job or even display his resume. One can also showcase one’s talent out to the world or even connect with professionals across the globe to get advice.

7It also helps an individual to create business contacts and share information with anyone he would like to.

8SMO also helps in connecting with long-lost school friends, classmates, old colleagues or even out of town and out of country family relatives.

It may now be easy for you to understand from above points that SMO is simply a nowadays technique and it helps to promote any given website and its contents by sharing them across different popular social networking sites like Facebook, Twitter and even the media sites.

What is the general procedure or method to implement SMO to your website?

  • First Rule is to keep your site updated which means avoid keeping your website static for too long.
  • The second rule is that content’s linkability should be higher to get maximum benefits.
  • Another good step would be to create a blog which will boost your incoming audience. 
  • Submit your contents like videos, audios or PDFs to relevant sites.
  • Don’t encourage irrelevant submissions, remember submitting to a relevant site only will work wonders for you.It will make your content more visible which in turn will bring you more audience or organic traffic.
  • Allow others to share and bookmark your content, it will definitely help you grow and will increase your visibility.
  • Add quick buttons to make tagging simple and fun but again the golden rule is to use relevant tags.
  • Another important quality needed for successful SMO campaign , is to be focused. Focus on a particular website( eg. Reddit) and target your audience

Success of Social Media Campaign varies from one individual to another, depending upon the business goals of each person. Sometimes it is a part of direct response or sometimes the objective may be simply of Branding your business or Brand engagements. So different parameters are for measuring your SMO campaigns success. Social Media Optimization is the easiest and the fastest method to encourage more traffic to your website. So start with it and take your website to another level of earning…!!

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Blogging Tips

What is SEO? Pros and Cons of SEO – BlogDuniya

Apr 21,2016 / By / No Comment

Today SEO  (Search Engine Optimization) has become one of the most important tools for bloggers, webmasters and other web professionals to position their site on the top on Google. Though SEO is not a one time job, it is a continuous process. SEO is all about optimizing a website for search engines. As all of us know that nowadays almost everything under the sun is available online and there are many people who search  for things online. So you may be interested in knowing how to actually get maximum and relevant traffic or leads which will ultimately make your business profitable and will generate revenue for you. Without getting into the exact technical process regarding SEO, let me tell you some pro’s and con’s of SEO

Pro’s of using SEO

1

You get qualified organic traffic: Generally, the results of search engines depend on the existing demand. This means, users that get into your site from a web search engine like Google, are expecting to find a site that satisfies their expectations, which means, whatever the information they are looking for, if they find it there, the most probable is that they will become your new customer, subscriber of whatever you are looking to engage.

2

First page:  Once your site is positioned, the site will appear at the first page (although this is not completely warranted). 7 Best Ways To Increase Your Traffic On Blog

3

Independency: The price of a positioning campaign in SEO is higher than the price of a campaign in SEM –ok we agree- but once your site is positioned you will only have to pay for maintenance maybe every two months (each case is different of course).

4

Your investment is fixed: The investment is stable; it won’t depend on how many number of visitors your site has.

5

Dynamic process: The searching bots (yes, the search engines) are constantly looking for new content or changes in your site. This means you have the chance to improve your strategy in a completely dynamic way according to the results you are getting.

6

It is more trustworthy than SEM. 

7

It improves the Quality Score

8

Its totally “free”, I mean, you don’t have to pay for clicks, your only investment is paying for people who frequently analyze the websites and making sure that it is at the first position

9

Inbound links give reputation: A strong strategy is creating attractive original content for other people so that they will link to your site. This way your site gets ranked and influenced.

10

You will become omnipresent: a good seo can easily make you appear immediately to your target customers.

11

Higher conversion rate: statistics shows that the SEO conversion rate can reach a maximum of 14.6. This conversion is higher than the conversion that you get from an email or graphic marketing.

12

The maximum time you work with SEO, the best results you will get.

13

SEO is definitively cheaper than PPC (pay per click).

Of course, if we dig deeper we will find some other fantastic qualities, but unfortunately, not everything here is milk and oats. Most of the people who initially start to work with SEO, though there are many other factors but most of them get disappointed soon because of lack of patience.

What is SEO and why it is important

Here you have some of the Cons of SEO:

1

Waiting for results: Definitely, this is not a method for anxious people or business persons who want instant or urgent Internet fame, it is a long-term process. You can see the results in few weeks (we agree) but all will depend on many facts like competitors, keywords (Keyword Researching) etc. Normally SEO positioning takes between 4 and 6 months of daily work, but as I always say, all depends upon the scenery, everything is variable, so positioning can also take between 6 months or a year.

2

Hard to control: Reached positions at the search engines depend on constantly changing unknown algorithms and the movements of your competitor, so positioning require specialized knowledge, constant monitoring and fast answers. Because of all this, it is impossible to guarantee the position or volume or clicks that you may receive.

3

Constant inversion: I am sure you don’t want to give an advantage to your competitor. The hard job is not to get on the top, rather it is to stay there. If you want to keep your site positioned on the top, you will require a constant investment, learning, content generation etc. etc.

4

There is more than Google: You can´t think only in search engines, the big alternative for search engines are the social networks where people opinions and recommendations are as important as the first page results on Google.

5

You cannot measure everything: You can measure almost everything, but not everything. Google filters a part of the traffic generated from the sites. It doesn’t show 100% of what is happening with users.

6

Generating unique content in a continuous way sometimes involves a lot of hard work. Read More How To Write a Blog Post

7

Penalties: Google is constantly uploading actualizations containing penalties against wrong SEO practices like hiding text, creating different links with the same content, creating “link farms”, tricky re-directions or spam comments on blogs. So you need to be updated with SEO practices constantly.

You must know that SEO is one of the most effective and profitable marketing strategies. By using SEO you can get a very high rate of ROI (Return Over Investment). The main advantage is based in the possibility of attracting qualified public or organic traffic in an affordable way. However, like all strategies, it too has its disadvantages, but it shouldn’t deter you from using SEO as an effective tool for placing your website on the first page of search engines.

Follow the following advice to obtain better results with SEO:

  •  Quality content should be regularly uploaded
  • Duplicated content should be strictly avoided
  • Improve the loading time of your site
  • Use only friendly websites
  • Keep the site optimized
  • Publish periodically
  • Improve images.
  • Improve design

And keep “white hat”, if you don’t want to be penalized and don’t want to disappear suddenly from the search engines. Remember Google is smarter than you are. If you’ll try to be smarter then all the hard work you did in the last few months will be sent to trash and everything will go in vain. All the Best..!!

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Blogging Tips

How to increase Twitter followers?

Apr 18,2016 / By / No Comment

Twitter is a social networking platform which allows people to publish tweets. Tweets are the short messages of maximum 140 characters which one can publish. One can also share news, broadcast any interesting information and interact with specific people across the globe. It has millions of active users with a huge number of following and followers which helps one to improve his networking with concerning people globally. Twitter has an average of 9100 tweets per second summing up to over 1 billion tweets in five days. So comparatively, Twitter is one of the largest raised areas for social networking online.

Method 1 of 3: Get More Followers Review

1. A good Profile picture with a brief but a great personal bio:

People will follow you on the basis of how your profile reflects your impression. So you need to maintain it accordingly.

  • Your profile picture must be large, clear of your own or your company logo.
  • Your bio must be in brief but very good to explain you. Write it in a clever way which can highlight your identity to impress others.
  • Maintain your profile in a way to reflect your logical image accordingly what others who follow you can expect.

2. Tweet regularly at least twice or thrice a day:

Tweet on a regular basis at least twice or thrice a day if not more, else people won’t find you worth following. Tweet anything you like but it must be interesting or useful, do not write anything silly which spoils your image socially. It is only to show that you are frequently active. So settle in your twitter agenda to get the best results.

  • Tweet at the time like early in the morning and in the evening to catch people before and after work.
  • To catch more attraction Re-tweet your well-liked tweets for the people who missed it.
  • Programs like TweetDeck etc, are very beneficial for your tweets to get scheduled and let you keep active even when you are busy.

3. The Different array of tweets to connect multiple audiences:

Twitter is a social networking site to publish tweets of maximum 140 characters still it allows you with different other options.

  • Twitter allows you to send pictures and videos.
  • Twitter by design links to Instagram, allowing you to edit photos with no difficulty.
  • Send links of some interesting articles with your opinion.
  • Comment on the trendiest happening of the day. (Use twitter’s “Moments” or “Trending” section for popular hashtags.)

4. Follow the right people:

It is a system of “give and take” which one commonly sees everywhere in his life. Same is with Twitter if you will not follow others how will you get followers. It is a tough task to get followers without following others.

  • Always follow the one who follows you.
  • Follow those people who follow people similar to you.
  • Follow the leaders of the industry you belong to.
  • Try to get a celebrity or a leader to follow you.

5. Set agenda to promote your account:

There are many other ways to boost up your account and getting more followers by promoting your account.

  • Promote your twitter account on different social networking sites. Post “Follow Me” buttons on your different social media accounts like Facebook, Google+, LinkedIn and link your tweets to Instagram and your blog too.
  • Discover those keywords and hashtags to find people related to your concern who like to follow you back.
  • If you use any printed material like Business cards, Flyers or any other thing, mention your twitter account there so that people can easily connect to your account.

Method 2 of 4: Gaining Followers

1. Use Hashtags:

Twitter was the first public platform which introduced hash-tags. ‘Hash-tags’ is the best way to unite with the people of similar interests. Hash-tags can also raise the visibility of your tweets.  

  • Use hash-tags in your tweets.
  • Keep an eye on trending hash-tags (follow ‘Trends” at your homepage) and tweet on the most admired hash-tags of the time.
  • Re-tweet on trends that relate to your interests and follow them time to time to improve your visibility.
  • Use common hash-tags to expand the reach of your tweets.
  • Look for your business related keywords and hash-tags.

2. Maintain supreme presentation:

While working on twitter use your best practices to make an impact on people to follow you.

  • Be informative by posting such content which is useful to people or which creates their interest in reading your content.
  • The Content you are posting must be original and the best of your knowledge.
  • Tweet quotes to inspire your followers and to get re-tweets. Quotes are one of the most re-tweeted content on twitter.
  • Tweet regarding any breaking news or happenings in the world.
  • Engage people by asking questions or give challenges to your followers. Use this to get responses and re-tweets.

3. Engage public on twitter:

To improve your followers, you need to engage people by different tactics and generate their interest in your twitter handle.

  • A great writer gets great followers, so always write as good as you can.
  • Always keep a check on the recent happenings on twitter.
  • Never do rapid tweets, it may irritate your followers.
  • Value your followers by re-tweeting them. Giving exposure to them will consider you back in the same sense.
  • Mention your followers and something interesting about them. Share it with others too.
  • Always comment if someone mentioned you on twitter.

Method 3 of 3: Increasing your visibility

1. Request for re-tweet:

Ask your followers to get your tweets re-tweeted to improve your re-tweet rate and visibility.

  • Ask you followers to re-tweet on your posts by simply using “RT” or “Re-tweet”.
  • Posting ‘RT’ will get you 12x’s higher re-tweet rate as well as posting full ‘re-tweet’ will get you 23x’s higher rate.
  • Answer or thank if someone re-tweets you.
  • Timely follow the responses coming to your tweets.

2. Examine the outcome:

Always analyze the outcome of your tactics done to improve your followers. Try to change the strategy when needed.

  • Try to monitor yourself – what people like the most in you and act accordingly.
  • You can also use “Twitter Analytics” or “Third party dashboards” to monitor your twitter handle.
  • Improve your tweeting practice and based on your outcome, engage more with the most appreciated way by your followers.

CONCLUSION

So here are some tips and advice which will help you to improve your twitter followers and to maintain a wonderful twitter handle. Twitter will be a great platform to improve your social networking individually or for your business across the web. Happy Tweeting.

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Blogging Tips

10 Best Ways To Increase Your Pinterest Followers

Apr 18,2016 / By / No Comment

Ever since its launch in March 2010, bloggers and website owners have been amazed by how much traffic a photo-sharing site can generate for a given post or site. One of the basic secrets about Pinterest is to pin photos which are quite captivating so that the other users can repin them. The more intriguing your pins makes more traffic getting attracted to your profile. This among the other tips would be an added advantage to market your brand as shall be seen below. When all is said and done, growing your fan base on Pinterest can be fun, free and easier than you may have thought.

10 Simple Steps To Increase Your Pinterest Followers

1The first step to increasing Pinterest followers is to add the Pinterest follow button. This should be installed on several important places on your blog or website for that matters such as the header or the footer. The Pinterest follow button is meant to divert your blog or website visitors to your Pinterest page thus attracting followers who would be interested in your market brand. In order to create a button, you should use the widget builder page on Pinterest which would enable you to easily create a button.

2A similar step to increasing your Pinterest followers would be to add the profile widget to your blog and website. The added advantage is that unlike the follow button, the profile widget is actually larger and displays some of your notable Pinterest pins. This can be possible by either using the widget builder or you can create a custom one based on your blog or website’s layout.

3Similarly, to garner more followers, increase the traffic with the contest and give-away entries. Hosting a give-away and including a “Follow on Pinterest,” option can be a way to quickly gain followers. Many companies use contests and give-aways to increase traffic to their page and followers by extension. Pinterest is an incredible way to promote them. By creating a very clear image of the image and the prize, people can see at a glance what they can win. If you do a search on Pinterest for “give-away” or “enter-to-win”, you’ll come up with different kinds of images. Serious contest entrants use Pinterest to search for contests to enter. You should let them know you have a contest. In the description field, be sure to include “contest”, “give-away” and “enter-to-win”. If you also have a cash amount for your prize, Pinterest will add a banner to the upper left-hand corner of your pin with the prize amount. This is bound to attract more attention. You can even have your entrants use Pinterest to enter the contest by asking your readers to create boards that include your keywords in the descriptions and have them repin your images to these boards. Promoting bold images will surely increase the number of interested followers flocking to your profile.

Recommended for you: 7 Best Ways To Increase Traffic On Your Blog

4Aim to captivate the emotions of your viewers. Although we all see things differently, we are all connected emotionally to the things in our immediate environment, the things that touch us. For instance, a photo or drawing of Santa Claus and his Reindeers over the festive season is bound to make one wistful and nostalgic. A picture they say is worth a thousand words. A picture can tell a story. It can also convey intense emotion or a complete thought of feeling. When searching for the right picture to pin, look for photos which can convey a particular message. With or without added text, if you use images that people can respond or relate to, you’ll increase the likelihood that they will find value in what you’re sharing and thus decide to follow your account.

5Although most of the people may not know this, another way of attracting more followers is by tagging others in your pins or comments. When you create new pins, you should tag those accounts which are bound to be associated with the said pin. There is a high likelihood that you are already following those accounts if you have similar interests, go ahead and let them know by tagging them.

6Another tip is concerned with the question of when you pin and how much you pin. You are bound to loose your followers if they keep seeing large amounts of pins about you coming up at the same time. This can lead to information overload for there is bound to be monotony in a number of posts at a given time. To keep your followers intrigued, you should spread out your focused pins throughout the day to your target audience. Facebook usually alerts a user when friends are online at a given time, you should use these insights to help you discover when your readers are online thereby knowing when to pin something.

7As you begin using a Pinterest account, it is important to identify others with similar interests, engage with them, and follow new people often. When selecting users to follow, you should always ensure that they have similar interests, for this increases the likelihood of following you back. For instance, if you were to follow 5-10 people every week, hopefully, some of them will follow you back. Ideally, you should follow content-specific boards that are likely to benefit you before you follow the entire users account.

8Another way of getting more followers is to observe Pinterest analytics on your site. Install your Pinterest analytics to discover who is pinning your content and what types of boards they are pinning it onto. Your analytics will inform you exactly who is pinning from your website. You should take this information to your advantage by engaging with such followers on Pinterest. Additionally, you should consider liking their pins or even commenting at times to increase engagement, for almost everybody loves a brand which connects with their customers at a more personal level.

9Moreover, you can check out your competition by using the search feature and entering keywords relevant to you or your brand. If you note a limited number of boards on the results, you can choose another keyword that has more boards for your title. Trending topics are an advisable choice for keywords. Additionally, you should give your images descriptions that will entice people; it should be something personal yet engaging, not just a basic mundane description that one is bound to find on a product page. When adding descriptions, it is important to include hashtags too. This will help you in reaching more people, especially users who take advantage of the search feature on Pinterest.

10Lastly, you should link your Pinterest account with all your social networking accounts such as Facebook, Google+ and Twitter. The latter two will definitely help you to gain traffic by bringing in friends, family or followers from other accounts. You can also use other social media platforms to promote your Pinterest boards. This will also enable you to share your pins as much as you can on different social websites to increase traffic to your account.

These are the best ways using which you can increase your Pinterest followers by a huge number. Just use these approaches and then come to us for more happening ideas. All the Best..!!

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