How To Do Proper Keyword Research For Better SEO

May 22,2016 / By Divya Gandotra / No Comment

Everything begins with the first word people type in the search box of various search engines to hunt for something. Whenever we want to look for anything on the internet, we type a particular search query or what we precisely call as keywords in the technical language. Therefore, the importance of these words or ‘keywords’ cannot be undermined. Keywords play a vital role, or I should rather say the most important role in the field of Blogging. After the quality of content, the major thing, a Blogger needs to focus upon is the Keywords he uses to optimize the articles of his blog. In order to drive maximum traffic to your blog, website, or any other online venture, you just need to be the master of words. If you include the words that are in current trend, then my friend, I assure you guaranteed success. If you are the master of words, if you have the art to play with words and if you are completely updated with the current trend, then Blogging is definitely your cup of tea.

Keywords are the key components that tend to rank up or degrade down your website. Therefore, to make the most out of your blog or website, you need to focus on the right keywords. Mark the phrase “Right Keywords”. ‘Keywords’ can be considered as a problem, a problem for which the world is finding solutions. You need to understand these problems and provide a solution for the same. With the right kind of keywords, you can meet the changing demands as well as can reach out to the right kind of audience or target market.

So below we try to help you out in finding the right set of keywords for your blog or website and lead your path to success.

The first step is to find what you desire

The initial step to build up or find the right keywords is to understand your website/blog thoroughly. You need to comprehend your website inside out, and you need not hurry with the process as this is the first step or let’s say the foundation of your blog’s success. Work on the niche of your Blog. Is it something related to the technological segment? Is it something related to fashion? So once you tend to identify the niche of your website half of the work is already done. Work on the categories your information portal is divided into.

Lay Down Ideas

Now once you decide upon the category of your website, the next step is to find the relevant topics and information related to the blog you are starting. Try and think from the reader’s or viewer’s point of view and think what information they might seek for. Ask questions to yourself that if you would have been at the readers’ place then what you would have searched for. Keep your feet in the readers’ shoes and then figure out the queries and of course the possible answers to those queries. For example, if you have a blog related to mobile phones, some queries which might help you find relevant keywords are:

What is the brand of the phone?
What configurations does it offer?
How is this phone better than others?

Now you probably might be thinking how do I come up with the ideas? Or how may I find the relevant and in trend keywords? The answer is pretty simple, just utilize some of the free internet keyword suggestion tools. Tools such as Google Keyword Planner may help you out to a great extent as you would be able to find most of the content at a single place.

Time to Rank Your Keywords

Now after you are done with all the research, it is the time to rank the keywords that you have listed or found out. You obviously don’t require the keywords which are not currently in the trend or are not being searched by people. Just think once. What output will a keyword give, when it is not even searched? No searches obviously mean no traffic. So, let us not waste time on such keywords.

Let’s move further. Depending upon the rank, the keywords can be classified into two broad categories – the good keywords and the bad keywords. You can take any of the keywords you have listed and run it through the tools that I mentioned about before. For example, in the case of Google Keyword Planner, you can run it through this tool, and you will get the result after processing. Tools such as Google Keywords Planner will let you know how many people searched for the keyword you have mentioned and based on the same you can compute the usability of that keyword. In case, the keyword you mentioned turns out to attract only 20 people it will not lead to any noteworthy traffic on your blog. So basically, you need to use keywords which have a considerable amount of traffic in their names. Consider both, the Global searches as well as the Local searches, before shortlisting a keyword.

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Another way to get to know the rank of your chosen keyword is to run it through Google Search Engine. In case, you type the keyword in Google, and you get only organic results this means that the keyword is not too much in trend and won’t help you monetize. Similarly, in case of a good keyword, while running it through the Google Keyword Planner you will find a high number of common searches, and hence, it will lead to a higher traffic and ultimately a higher income.

Also read: Tips to increase website traffic

Bank upon Long Tail Keywords

What are Long tail keywords? Amm.. I might say that these are the keywords which are not generalized.

Generalized keywords are those which possess a very high rate of competition.

For example, a keyword “Samsung” is a generalized keyword which may yield different results. People might be searching for Samsung phones or some images of its logo or maybe the history of this company or much more. Hence, there are a lot of variants of the same keyword. By not being generalized I just mean to Be Specific. Long Tail Keywords are three-four keyword phrases which are highly accurate and are hence lower in the competition. For Example, “Samsung Galaxy Edge features” is a Long Tail Keyword, which will lead precise results.

Therefore, long tail keywords are basically the golden keywords which allow you substantial monetization. These keywords are generally a combination of 3 or 4 words and are a great alternative to going for. Why are they the great alternative? It is obviously because there is less competition for them while there is a high volume of searches related to them.

Other Resources for Keyword Searching

There are many tools available over the Internet, which will help you out with the right keyword search. Some of the tools that I would recommend include:

Google AdWords Keyword Planner: The best suggested tool for the beginner
Keyword Research Tool from WordTracker- A free as well as an efficient keyword search tool.
SEMRUSH Keyword Tool- A paid tool but will help you with finding long tail keywords
Google Trends- helps you keep an eye on specific trending topics.

Also read: Optimizing Your Blog For Mobile Users

To finish it up

Keyword research is one of the integral steps of SEO and finding a correct keyword is sure to help you increase the rank of your website. The step of keyword research helps you to lay the foundations of your blog/websites success. Do not rush through this process. Try and find out long-tail keywords which tend to have a moderate amount of average search. Also, try and thoroughly research the keyword you use because if you are going for keywords that top companies are already after, then, you are surely out of luck.

Blogging Tips

Keyword Research for an Article for Better SEO Results

Jun 9,2015 / By Divya Gandotra / No Comment

Keywords are the basic foundation of Search Engine Optimisation (SEO). Most of the traffic which comes on your website is through search engines. You think it by considering yourself in the same situation. If you want to get information on any topic, how many times do you enter the URL (Uniform Resource Locator) of a website? Almost every time you search it on Google, rather than entering the website’s address. Everyone is surfing for information, products and services and every other individual search with different keywords. Search Engines display accurate and relevant results according to the keywords entered in the search box. And therefore, you need to do a good keyword research for the better optimization of your article.

So now the question arises “What are the correct and the most searched keywords, using which we can get the link of our website among the top results displayed on Search Engines like Google ?” “How to do a successful Keyword Research for an article?”

KEYWORD RESEARCH?

First of all, compose a list of keywords which are related to your article in your opinion. Think and jot. Think that if you would have to search about that particular topic, what you would have entered to get the best results. Jot down all the keywords which come in your mind and are appropriate to promote your blog online.

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1Use Google Keyword Research Tool:

Use Google Adwords Keyword Planner to search for the keywords related to your article. Google keyword shows 3 things about each keyword. One is its Local Searches, second is its Global Searches and the third is its Competition. You are advised to use keywords having High Global and Local Searches and Low Competition. You should never choose a keyword with high or medium competition as high competition keywords are for paid results and not meant for organic searches. So, choose your keywords carefully.

2Use Tools from PPC Campaigns:

Google AdWords also provides you with keyword research option. It is free of cost and you don’t need to start a campaign to start with it. It will provide you information about various phrases and keywords that people use as search queries related to the information, products and services available on your website.

CHOOSING KEYWORDS?

We have discussed that what all alternatives do you have to choose keywords, that is, how to choose keywords for an article? Now, I’ll answer to one more important question. You must have thought a lot many times- “What kind of keywords i should focus upon to get the best results?”

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1General Keywords:

These are the 1 word keywords. These are unspecific and very general words used by people. But are not good for organic search optimization as they are very highly competitive.

2More Specific Keywords:

These keywords are phrases containing 2-3 words. They maintain a decent balance between the traffic and the significance of your website.

3Long Keywords:

These are phrases with 4+ words. These are extremely specific and are responsible for driving more than 70% traffic on the internet. Using these will help you In increasing your traffic a little bit.

As a conclusion I’ll summarize everything and will like to give you a precise overview on the selection of keywords for your articles. Survey a lot to get the best keywords for your blog and then end up with keywords which are low in completion and have a huge number of global searches. Also, analyse and track the movement of visitors in your website and improve your overall efforts by implementing improvised strategies to get the best results ever.

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