Did you know that publishing a “guest post” on a well-known and trusted site will perform five times better than the same post on your own website? As long as the guest post has been fit with high-quality inbound links, you will be able to enjoy an exponential increase in the amount of organic traffic. Guest posts also increase the legitimacy of the website.
1. Strengthening visibility:
Guest posting is actually one of the most helpful and effective strategies that you should take up if you want to enhance the visibility of your website online. More than 60% of readers and users perceive blogs with multiple authors to be more credible. If you manage to publish a guest post on a trusted source, you will receive traffic.
2. Inbound and backlinks:
By providing backlinks and inbound links on the guest’s posts, the legitimacy of your website will also increase on search engines like Google, Bing, and Yahoo. Even though the exact mechanism of these search engines is yet unknown, it is widely understood that inbound links play a very major role. Guest posts will increase your legitimacy on search engine results.
3. Develop strong relationships:
You should also remember that guest posting will allow you to curate and develop valuable relationships and connections with online publishing houses, directories, and news websites. If you can curate a healthy relationship with a trusted and well-known website, then you can expect a steep rise in your organic traffic. In the long run, your guest posts will pay off.
If you are not satisfied with your reach and influence at the moment, it is a good idea to start guest posting on well-known websites. Not only will this increase the visibility and influence of your platform, but it’ll also help in enhancing your organic search engine rankings. All in all, a guest posting strategy will help you a lot.