Tag Archives: SMO

Blogging Tips

What is SMO? and 8 Benefits of Social Media Optimization

‘Social Media’ at present is what excites everyone the most across the globe. It is indeed one of the biggest creations of the 21st century. One small news even in the farthest corner of the world reaches every single individual with the help of social media. Different news across the face of the earth or even in the outer space is now accessible with the help of social media.

In the last decade we have seen Web evolving from just a limited information sources to a global phenomenon which gives every individual access to more information, more resources and social connections than we have ever seen in the history of Internet. What we are actually talking about is the importance of Social Media Optimization (SMO) and how exactly it has become important part of our life.

What is SMO?

Don’t miss What is SEO?

Social Media Optimization actually refers to creation of such contents on the Internet that can be shared through different kinds of social networks.  It is also referred to as the next wave of online marketing. Social Media Optimization incorporates social media sites like Facebook and Twitter as well as RSS feeds and all kinds of blogging and video sites for example YouTube. If used in a correct way, social media can be the greatest asset for improving the site’s search results.

It connects us with different people and one can extend the reach of his business and can also amplify the opportunities.  As a business at this time in the world, one can’t exist without addressing the critical issues of online visibility and customer interaction. This is what SMO actually does. SMO is very similar to SEO (Search Engine Optimization) in a way, as the the main target of both the processes actually remains to generate relevant traffic and increase the visibility of a website in the main search engines mainly like Yahoo, Google, Bing etc. So, both SEO and SMO helps you to promote any given website and its contents by sharing them across different popular social networking sites like Facebook, Twitter and even the media sites, but SMO is more popular right now as it gets faster results for the website as compared to SEO which is comparatively a slow process.

Though Social media optimization can also be very difficult because many times it proves to  be very difficult to come up with contents that can be consistently shared. But It is gaining a lot of noticeable importance because social sharing is being integrated in search results. It has now become one of the most effective strategies for promoting and improving online business and marketing.

SMO basically involve two steps:

1. The creation of shareable content

2. Addition of social sharing tools to make it easy for the users to share.

8 Benefits of Social Media optimization

8 Benefits of Social Media optimization

8 Benefits of Social Media Optimization:

1Firstly, with the help of SMO one can establish a brand and raise awareness about things people haven’t heard of or known much of.

2SMO reaches out to a wide range of audiences and also helps in driving more traffic on the internet.

3It allows others to make use of your content. YouTube is a very good example of this. YouTube allows you to download videos to the websites in order to enhance your content. The positive result is that it will drive increased traffic to the website.

4Bookmarking and tagging can also be used more easily by using content features such as “add to Facebook” and other bookmarking sites.

5SMO also helps in bringing attention to various ranges of products and also helps one to  compare between different qualities of products. Speaking to the customers on the sites will comfort the customers and leads to a better relationship with the customers. It also improves the chances of customer recommendations.

6For an individual SMO helps in building a reputation because it allows one to get his name out to the world. It also helps one to look for a job or even display his resume. One can also showcase one’s talent out to the world or even connect with professionals across the globe to get advice.

7It also helps an individual to create business contacts and share information with anyone he would like to.

8SMO also helps in connecting with long-lost school friends, classmates, old colleagues or even out of town and out of country family relatives.

It may now be easy for you to understand from above points that SMO is simply a nowadays technique and it helps to promote any given website and its contents by sharing them across different popular social networking sites like Facebook, Twitter and even the media sites.

What is the general procedure or method to implement SMO to your website?

  • First Rule is to keep your site updated which means avoid keeping your website static for too long.
  • The second rule is that content’s linkability should be higher to get maximum benefits.
  • Another good step would be to create a blog which will boost your incoming audience. 
  • Submit your contents like videos, audios or PDFs to relevant sites.
  • Don’t encourage irrelevant submissions, remember submitting to a relevant site only will work wonders for you.It will make your content more visible which in turn will bring you more audience or organic traffic.
  • Allow others to share and bookmark your content, it will definitely help you grow and will increase your visibility.
  • Add quick buttons to make tagging simple and fun but again the golden rule is to use relevant tags.
  • Another important quality needed for successful SMO campaign , is to be focused. Focus on a particular website( eg. Reddit) and target your audience

Success of Social Media Campaign varies from one individual to another, depending upon the business goals of each person. Sometimes it is a part of direct response or sometimes the objective may be simply of Branding your business or Brand engagements. So different parameters are for measuring your SMO campaigns success. Social Media Optimization is the easiest and the fastest method to encourage more traffic to your website. So start with it and take your website to another level of earning…!!

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Blogging Tips

How to increase Twitter followers?

Twitter is a social networking platform which allows people to publish tweets. Tweets are the short messages of maximum 140 characters which one can publish. One can also share news, broadcast any interesting information and interact with specific people across the globe. It has millions of active users with a huge number of following and followers which helps one to improve his networking with concerning people globally. Twitter has an average of 9100 tweets per second summing up to over 1 billion tweets in five days. So comparatively, Twitter is one of the largest raised areas for social networking online.

Method 1 of 3: Get More Followers Review

1. A good Profile picture with a brief but a great personal bio:

People will follow you on the basis of how your profile reflects your impression. So you need to maintain it accordingly.

  • Your profile picture must be large, clear of your own or your company logo.
  • Your bio must be in brief but very good to explain you. Write it in a clever way which can highlight your identity to impress others.
  • Maintain your profile in a way to reflect your logical image accordingly what others who follow you can expect.

2. Tweet regularly at least twice or thrice a day:

Tweet on a regular basis at least twice or thrice a day if not more, else people won’t find you worth following. Tweet anything you like but it must be interesting or useful, do not write anything silly which spoils your image socially. It is only to show that you are frequently active. So settle in your twitter agenda to get the best results.

  • Tweet at the time like early in the morning and in the evening to catch people before and after work.
  • To catch more attraction Re-tweet your well-liked tweets for the people who missed it.
  • Programs like TweetDeck etc, are very beneficial for your tweets to get scheduled and let you keep active even when you are busy.

3. The Different array of tweets to connect multiple audiences:

Twitter is a social networking site to publish tweets of maximum 140 characters still it allows you with different other options.

  • Twitter allows you to send pictures and videos.
  • Twitter by design links to Instagram, allowing you to edit photos with no difficulty.
  • Send links of some interesting articles with your opinion.
  • Comment on the trendiest happening of the day. (Use twitter’s “Moments” or “Trending” section for popular hashtags.)

4. Follow the right people:

It is a system of “give and take” which one commonly sees everywhere in his life. Same is with Twitter if you will not follow others how will you get followers. It is a tough task to get followers without following others.

  • Always follow the one who follows you.
  • Follow those people who follow people similar to you.
  • Follow the leaders of the industry you belong to.
  • Try to get a celebrity or a leader to follow you.

5. Set agenda to promote your account:

There are many other ways to boost up your account and getting more followers by promoting your account.

  • Promote your twitter account on different social networking sites. Post “Follow Me” buttons on your different social media accounts like Facebook, Google+, LinkedIn and link your tweets to Instagram and your blog too.
  • Discover those keywords and hashtags to find people related to your concern who like to follow you back.
  • If you use any printed material like Business cards, Flyers or any other thing, mention your twitter account there so that people can easily connect to your account.

Method 2 of 4: Gaining Followers

1. Use Hashtags:

Twitter was the first public platform which introduced hash-tags. ‘Hash-tags’ is the best way to unite with the people of similar interests. Hash-tags can also raise the visibility of your tweets.  

  • Use hash-tags in your tweets.
  • Keep an eye on trending hash-tags (follow ‘Trends” at your homepage) and tweet on the most admired hash-tags of the time.
  • Re-tweet on trends that relate to your interests and follow them time to time to improve your visibility.
  • Use common hash-tags to expand the reach of your tweets.
  • Look for your business related keywords and hash-tags.

2. Maintain supreme presentation:

While working on twitter use your best practices to make an impact on people to follow you.

  • Be informative by posting such content which is useful to people or which creates their interest in reading your content.
  • The Content you are posting must be original and the best of your knowledge.
  • Tweet quotes to inspire your followers and to get re-tweets. Quotes are one of the most re-tweeted content on twitter.
  • Tweet regarding any breaking news or happenings in the world.
  • Engage people by asking questions or give challenges to your followers. Use this to get responses and re-tweets.

3. Engage public on twitter:

To improve your followers, you need to engage people by different tactics and generate their interest in your twitter handle.

  • A great writer gets great followers, so always write as good as you can.
  • Always keep a check on the recent happenings on twitter.
  • Never do rapid tweets, it may irritate your followers.
  • Value your followers by re-tweeting them. Giving exposure to them will consider you back in the same sense.
  • Mention your followers and something interesting about them. Share it with others too.
  • Always comment if someone mentioned you on twitter.

Method 3 of 3: Increasing your visibility

1. Request for re-tweet:

Ask your followers to get your tweets re-tweeted to improve your re-tweet rate and visibility.

  • Ask you followers to re-tweet on your posts by simply using “RT” or “Re-tweet”.
  • Posting ‘RT’ will get you 12x’s higher re-tweet rate as well as posting full ‘re-tweet’ will get you 23x’s higher rate.
  • Answer or thank if someone re-tweets you.
  • Timely follow the responses coming to your tweets.

2. Examine the outcome:

Always analyze the outcome of your tactics done to improve your followers. Try to change the strategy when needed.

  • Try to monitor yourself – what people like the most in you and act accordingly.
  • You can also use “Twitter Analytics” or “Third party dashboards” to monitor your twitter handle.
  • Improve your tweeting practice and based on your outcome, engage more with the most appreciated way by your followers.

CONCLUSION

So here are some tips and advice which will help you to improve your twitter followers and to maintain a wonderful twitter handle. Twitter will be a great platform to improve your social networking individually or for your business across the web. Happy Tweeting.

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Blogging Tips

10 Best Ways To Increase Your Pinterest Followers

Ever since its launch in March 2010, bloggers and website owners have been amazed by how much traffic a photo-sharing site can generate for a given post or site. One of the basic secrets about Pinterest is to pin photos which are quite captivating so that the other users can repin them. The more intriguing your pins makes more traffic getting attracted to your profile. This among the other tips would be an added advantage to market your brand as shall be seen below. When all is said and done, growing your fan base on Pinterest can be fun, free and easier than you may have thought.

10 Simple Steps To Increase Your Pinterest Followers

1The first step to increasing Pinterest followers is to add the Pinterest follow button. This should be installed on several important places on your blog or website for that matters such as the header or the footer. The Pinterest follow button is meant to divert your blog or website visitors to your Pinterest page thus attracting followers who would be interested in your market brand. In order to create a button, you should use the widget builder page on Pinterest which would enable you to easily create a button.

2A similar step to increasing your Pinterest followers would be to add the profile widget to your blog and website. The added advantage is that unlike the follow button, the profile widget is actually larger and displays some of your notable Pinterest pins. This can be possible by either using the widget builder or you can create a custom one based on your blog or website’s layout.

3Similarly, to garner more followers, increase the traffic with the contest and give-away entries. Hosting a give-away and including a “Follow on Pinterest,” option can be a way to quickly gain followers. Many companies use contests and give-aways to increase traffic to their page and followers by extension. Pinterest is an incredible way to promote them. By creating a very clear image of the image and the prize, people can see at a glance what they can win. If you do a search on Pinterest for “give-away” or “enter-to-win”, you’ll come up with different kinds of images. Serious contest entrants use Pinterest to search for contests to enter. You should let them know you have a contest. In the description field, be sure to include “contest”, “give-away” and “enter-to-win”. If you also have a cash amount for your prize, Pinterest will add a banner to the upper left-hand corner of your pin with the prize amount. This is bound to attract more attention. You can even have your entrants use Pinterest to enter the contest by asking your readers to create boards that include your keywords in the descriptions and have them repin your images to these boards. Promoting bold images will surely increase the number of interested followers flocking to your profile.

Recommended for you: 7 Best Ways To Increase Traffic On Your Blog

4Aim to captivate the emotions of your viewers. Although we all see things differently, we are all connected emotionally to the things in our immediate environment, the things that touch us. For instance, a photo or drawing of Santa Claus and his Reindeers over the festive season is bound to make one wistful and nostalgic. A picture they say is worth a thousand words. A picture can tell a story. It can also convey intense emotion or a complete thought of feeling. When searching for the right picture to pin, look for photos which can convey a particular message. With or without added text, if you use images that people can respond or relate to, you’ll increase the likelihood that they will find value in what you’re sharing and thus decide to follow your account.

5Although most of the people may not know this, another way of attracting more followers is by tagging others in your pins or comments. When you create new pins, you should tag those accounts which are bound to be associated with the said pin. There is a high likelihood that you are already following those accounts if you have similar interests, go ahead and let them know by tagging them.

6Another tip is concerned with the question of when you pin and how much you pin. You are bound to loose your followers if they keep seeing large amounts of pins about you coming up at the same time. This can lead to information overload for there is bound to be monotony in a number of posts at a given time. To keep your followers intrigued, you should spread out your focused pins throughout the day to your target audience. Facebook usually alerts a user when friends are online at a given time, you should use these insights to help you discover when your readers are online thereby knowing when to pin something.

7As you begin using a Pinterest account, it is important to identify others with similar interests, engage with them, and follow new people often. When selecting users to follow, you should always ensure that they have similar interests, for this increases the likelihood of following you back. For instance, if you were to follow 5-10 people every week, hopefully, some of them will follow you back. Ideally, you should follow content-specific boards that are likely to benefit you before you follow the entire users account.

8Another way of getting more followers is to observe Pinterest analytics on your site. Install your Pinterest analytics to discover who is pinning your content and what types of boards they are pinning it onto. Your analytics will inform you exactly who is pinning from your website. You should take this information to your advantage by engaging with such followers on Pinterest. Additionally, you should consider liking their pins or even commenting at times to increase engagement, for almost everybody loves a brand which connects with their customers at a more personal level.

9Moreover, you can check out your competition by using the search feature and entering keywords relevant to you or your brand. If you note a limited number of boards on the results, you can choose another keyword that has more boards for your title. Trending topics are an advisable choice for keywords. Additionally, you should give your images descriptions that will entice people; it should be something personal yet engaging, not just a basic mundane description that one is bound to find on a product page. When adding descriptions, it is important to include hashtags too. This will help you in reaching more people, especially users who take advantage of the search feature on Pinterest.

10Lastly, you should link your Pinterest account with all your social networking accounts such as Facebook, Google+ and Twitter. The latter two will definitely help you to gain traffic by bringing in friends, family or followers from other accounts. You can also use other social media platforms to promote your Pinterest boards. This will also enable you to share your pins as much as you can on different social websites to increase traffic to your account.

These are the best ways using which you can increase your Pinterest followers by a huge number. Just use these approaches and then come to us for more happening ideas. All the Best..!!

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Online Marketing

Social Media Optimization

Social Media Optimization

Make promotions of your website on the world’s favorite online destination that is Social Networking Sites.

Basically, there are three kinds of visitors on your websites- Organic, Direct and Referral.

Organic visitors are those which come from various search engines like Google, Bing etc. These are the most genuine visitors that visit on your website as these are those which enter a search query on the search engines and your link is one of the top links among the list displayed on the search engine pages.

Direct Visitors are those which enter the name of your website in the URL (Uniform Resource Locator) of their PC, Laptop, Tablet or Smart Phone. Like, for example you asked your friend to open your website, or you gave your card to someone etc.

Referral Visitors are those which visit your websites because of referrals. E-mail marketing, Social Media Optimization etc are included under this category. And this is the topic we’ll talk about under this article.

Social Media is a platform from where you can drive a large traffic on your website. These may be Facebook posts or Tweets or any other post on any other social media sharing websites. You must have seen a lot of times, people sharing different links on Facebook; this is nothing but a way to promote a website on Facebook. The titles and content are so interesting that youth is not able to stop itself from opening and reading the same, these articles are further shared by others and the website gets promoted. This is what we call Social Media Optimization.

Facebook contains more than 1000 million active users, and hence anything on it takes a fraction of seconds to become viral.

Create A page: The very first step to start Social Media Optimization is promoting it on Facebook by making a Fan Page on Facebook. One can easily create a Facebook fan Page and that page is connected to the owner’s personal account. This means that you’ll have a single Login to access both of his accounts. Once a person has logged in, he can switch to either of the two accounts, that is, either his own personal account, or the account of his website Fan Page. It is extremely simple to create a FB Fan Page.

Click here to create a FB Fan Page.

After creating it, promote it on your Blog. Also update it regularly.

1Share Links and Multimedia:

The second thing which can be done for Social Media Optimization is share links and images etc on Facebook. Sometimes your website may not be able to fit some videos. Facebook is the place where your videos will get more value. People will make it viral if it is enjoyable and will like and comment on that too. Similarly, post enjoyable links which are fun to read and share. This is also a part of Social Media Optimization.

2E-Mail marketing:

Bulk e-mail marketing is also a way to promote your website. Write some good content and mail it to a large number of people with the link of your website. Make them curious to open the link.

3Other Social Media:

Other option like sending the link on WhatsApp is also a trending way to promote your website these days. People are frequently using this way of Social Media optimization to promote their website socially.

So these are some basic ways which can be used to promote your website on Social Media. It will definitely help you to increase traffic on your blog and hence you can make more money.

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